As 2018 nears the end, many of us are busy planning and developing strategies to make 2019 an amazingly successful year. On Wednesday, Dec. 5, 2018 at 11 a.m. PST/Noon MST, I will be hosting a webinar to help business leaders and marketers learn why industry category champions win in the marketplace. These are the companies that people want to hire, work for and invest in, and we’ll dive into why this is so important for companies to realize as they look toward the coming year.
While there are many other factors at play, category champion success often boils down to the story or narrative that is shared with the industry. That’s because category leaders are the ones who have something to stand for and play an active role in leading the industry forward. They advocate positive change for the overall good of the industry and have a unique voice in the market.
We hope you can join us this Wednesday as I take a closer look at how an industry narrative helps marketing teams position their company as a category champion and increase industry awareness and thought leadership. I’ll share the Strategic Narrative Marketing approach, including practical steps for developing an industry narrative.
- The anatomy of a category champion and why it matters in today’s crowded content world
- How to build a powerful industry narrative
- How to incorporate an industry narrative into your 2019 marketing strategy
- Strategies for championing a category in 2019 and beyond
Sign up now! Register here