The Catapult Journey

Since 9.9.99, we’ve been helping tech companies articulate and tell compelling stories that build awareness, differentiation and market-leading positions. Just as the technology industry has changed and matured, Catapult has adapted as well – from traditional PR to content-driven, digitally savvy marketers that leverage all available tools and avenues to help our clients win in the marketplace.  We’re a group of passionate, smart (and nice) people that clients love to work with, and we deliver results that rank among the best in the business.

Our Approach

Our approach is to always think BIG. We don’t want clients just to be market “leaders,” but market “drivers.” Our work aims to inspire positive change from your customers, employees and the industry at large. We love to define and build categories. We love to out-execute our clients’ competitors. We love to produce a high volume of quality content, and see that content syndicated through print, digital and social media channels to drive ROI. We love to influence the influencers (media and analysts) – and to see your messaging and PR-based programs speed market adoption and maturity of industry advancements. Our approach is to always exceed client expectations.   

Catapult Difference

Perhaps the greatest difference we bring to the PR table is our thinking – and our willingness to give honest feedback when and where it’s needed. Helping clients define and build new categories takes a blend of highly strategic thinking and excellent PR/social media program execution. Launching or re-launching a company and/or product requires the same chops. So does helping a client continuously grow and stay relevant. We do this as a matter of course – and repeatedly hear from clients that the “Catapult Way” is a very unique PR experience.

Meet the Catapult Team!


Terri Douglas, Co-founder and Principal


Terri is a principal and co-founder of Catapult. She combines a laser-focused commitment to client service with a tenacious pursuit of bottom-line results. A veteran of the high-tech world, she has more than 25 years’ experience leading the PR/IR activities of industry leaders and emerging growth companies. At Catapult, Terri is responsible for the strategy, development and execution of customized PR programs that move your business forward. She also leads investor relations initiatives, and assists with positioning and messaging and corporate public relations. In her free time, Terri supports several Women in Tech initiatives, enjoys attending cultural events in Denver, and cheering on the Broncos and the Rockies.

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Guy Murrel, Co-founder and Principal


Guy is a principal and co-founder of Catapult. He provides strategic PR counsel to Catapult clients, helping them articulate their story to break through the noise and capture market leadership. With more than 20 years of experience, the last 15 focused on exclusively on the high-tech industry, Guy has developed the positioning and messaging framework for start-ups, emerging growth companies and Fortune 1000 companies. When he’s not developing market categories, Guy plays in a band regularly featured around Boulder, skis, and spends time with his two sons and fiancé.

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Jeremy Douglas, Director of Client Engagement


Jeremy is the director of client engagement at Catapult. Jeremy manages accounts with a consistent, action-oriented media relations approach and strategic focus on furthering a client’s story and thought leadership position. He takes on a large leadership role within the company, directing strategic development across all clients, as well as developing content for a variety of needs. Jeremy enjoys traveling, golfing, socializing, and supporting pretty much all the Denver sports teams.

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Christin Jeffers, Account Content Manager

Christin is the Account Content Manager at Catapult. She is focused on delivering quality content that is uniquely tailored to clients’ messaging, voice and vision. She works closely with the team leads across Catapult accounts to help ensure content needs are being met. Christin graduated from Colorado State University and began her professional career at Catapult. After six years, she ventured out to explore the digital marketing world, but ultimately returned back to her Catapult roots. Outside of work, Christin spends most of her time with her husband and two children. She doesn’t pass on good chocolate and she’s always trying to lift heavier stuff at the gym.


Laura Balboni, Senior Account Executive

Laura is a senior account executive at Catapult PR, where she strives to help clients achieve their greatest potentials in the ever-changing technology sector. She specializes in writing content, securing media opportunities and managing account activities with a strategic viewpoint. She has been passionate about enterprise technology for years, starting with her first introduction as a PR assistant here at Catapult. She went on to work for Radiant Logic as public relations and analyst relations manager. As graduate University of Colorado at Boulder with a degree in Journalism, Laura is happy to be a part of the Catapult team again. On the lighter side, Laura loves finding treasures at farmers markets, long-distance hiking, devouring a good book, all while she maintains a crunchy homeopathic lifestyle.


Olivia Heel, Account Executive

Olivia is a junior account executive at Catapult where she manages clients’ social media accounts, handles inbound and outbound media and analyst requests, and regularly develops a wide variety of content. Before Catapult, she was an executive administrator at the consulting firm McGhee Productivity Solutions and directed finance for a Denver gubernatorial campaign. Olivia is a graduate of the University of Denver where she received her B.A. in psychology. In her extra time, she likes to hike, ski, catch live music, and watch sports (especially the Broncos!).


Megan Scharf, Account Coordinator

DSC_1680 (1)Megan is an Account Coordinator at Catapult, where she implements social media strategy, creates original content and artwork, and contributes to the team’s efforts in marketing automation. Before Catapult, Megan graduated from Oklahoma Christian University where she completed a major in Public Relations/Advertising while participating in a number of academic clubs on campus. Combining her experiences from her internships, including her work for Molson Coors Brewing Company in Denver, Megan is excited to showcase her work and talents at Catapult. In her free time, she loves to go snowboarding, like any native Coloradan does, but you can usually find her at the movies.


Charles Trowbridge,  Senior Account Executive


Charles is a senior account executive at Catapult. He works primarily with communication, geospatial, and security technology, developing content, conducting client outreach, strategy implementation and daily communications. Outside of the office, Charles coaches a high school basketball team and enjoys reading, listening to music, and pretending to know how to work on cars.

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Bella, Office Dog

Bella prides herself in being the official office greeter, and loves to be where the action is happening at all times. Don’t let her sweet face fool you Bella gets plenty of treats, although she will insist she is starving all the time.