Capabilities

Catapult combines the comprehensive service offerings of a large public relations firm, with the personal attention, senior-level involvement, creative thinking and flexibility of a boutique agency.

Components of a typical client engagement include PR strategy, writing, positioning and messaging, media/analyst outreach and relationship building, product launches, trade show support, customer case studies, product reviews, speaking and awards. Combined, our core competency is positioning all of our clients as leaders in their respective industries via on-going, sustained PR and analyst relations.

As a full-service PR firm, Catapult clients have access to a complete range of services:

• Strategic Counsel:

  Includes a comprehensive PR strategy, company and product positioning and messaging, and branding support.

• Media Relations:

  Includes press release writing, pitching, ongoing relationship building, editorial calendar development and execution, article placement, media/analyst training, and phone, web and in-person press tour planning and execution.

• Analyst Relations:

  Includes pitching, ongoing relationship building, media/analyst training, firm selection advisement, research calendar development, and phone, web and in-person analyst tour planning and execution.

• Investor Relations:

  Includes complete planning and program development, disclosure guidance counseling, identification and contact of targeted buy/sell-side analysts, portfolio and fund managers; earnings releases, IPO counseling, and strategy, design and production of annual reports and all SEC-required materials.

• Writing:

  Includes press releases, media advisories, corporate backgrounders, electronic media kits, customer case studies, product review guides, contributed articles op/ed pieces, editorials, advertorials and whitepapers.

• Product Reviews:

  Includes product positioning, product launches, development of review kits and complete management of the product review process.

• Customer Success Programs:

  Includes leveraging customer advocates through case studies, media references, webinars, speaking opportunities and editorial coverage. Experienced at managing customer awards programs.

• Thought Leadership:

  Includes leveraging (or creating) market trends to fuel thought leadership campaigns, webinars, speaking engagements, contributed article placement.

• Speakers Bureau:

  Includes identifying appropriate tradeshows and other events, abstract development, pitching and speaker placement.

• Events and Tradeshow Support:

  Includes speaker placement, press releases, media advisories, press conferences, on-site media briefings and customer/partner mixers.

• Perception Audits:

  Includes live surveys, coverage research and analysis, and a thorough assessment of media and analyst’s perception of your company.

• International Launches:

  Includes a comprehensive PR program designed to help international companies establish a U.S. presence. Press release writing, pitching, relationship building, editorial calendar development and execution, media/analyst training, and phone, web and in-person press tour planning and execution.

• Rich Media:

  Includes complete capture of video, audio and presentation materials for live or on-demand viewing over the web or burned to a DVD. Turnkey hosting services provide registration, polling, tracking and lead reporting.

• Crisis Communications:

  Includes complete program planning, development and execution – proactive and reactive – as well as employee communication and spokesperson training.