Our Approach

We believe cookie-cutters are great for holiday baking, but have no place in PR. That’s why we work hard to tailor each PR plan to meet the client’s current needs and long-term goals. Through a personalized approach, the Catapult team has successfully launched dozens of start-ups, carved out new market niches and helped reposition large public companies to thrive in new market dynamics. We’ve also guided clients through IPO’s, acquisitions and mergers.

Catapult works closely with its clients to establish and align PR objectives with the company’s overall business goals and marketing objectives. Central to this approach is the aggressive and creative execution of client-specific strategies developed to produce measurable, cost-effective results that build awareness, establish credibility and develop thought leadership.

Catapult’s Tenets for Success:

Build Awareness — Companies look to PR for variety of reasons, but it usually comes down to one basic need: visibility. We will work with you to develop clear, compelling positioning and messaging that is easy to articulate, resonates with your audience and captures the attention of media.

Establish Credibility — This is where the proverbial rubber meets the road. A successful launch will get you noticed, but the key to growing your business is to build on that initial interest with powerful proof points that establish your credibility with the media, influencers and multipliers, and of course, your prospects/customers. We excel at leveraging analysts reports, customer case studies, product reviews and award opportunities to help you deepen your market presence.

Develop Thought Leadership — Catapult helps clients establish leading market positions that are shared by only an elite few within their industry. We achieve this though the aggressive promotion of key members of your management team in bylined articles, speaking engagements and other PR-led marketing opportunities that leverage market trends to demonstrate the depth of your expertise and technical innovation.