Put the power of Catapult to work for you.
Terri Douglas, Co-founder and Principal 
Terri Douglas combines a laser-focused commitment to client service with a tenacious pursuit of bottom-line results. A veteran of the high-tech world, she has more than 25 years experience leading the PR/IR activities of industry leaders and emerging growth companies. At Catapult, Douglas is responsible for the strategy, development and execution of customized PR programs that move your business forward. She also leads investor relations initiatives, and assists with positioning and messaging and corporate public relations.
Prior to Catapult, Douglas served as CEO and founder of Douglas Communications, Inc., an independent, full-service public and investor relations firm specializing in high-tech markets. Douglas Communications provided cost-effective and qualitative results for broad range of clients in varying technology markets, including Corporate Express, NBI, Capital Associates, Cellular One, DeviceGuys, Spatial Technology and the Software Edge.
In addition, Douglas has an extensive investor relations background with more than 18 years experience defining and implementing strategic IR programs that increase business value and shareholder confidence. Almost half this experience she garnered as an employee for the various high technology companies in which she worked — most often as Investor Relations Director reporting either to the CFO or President within the organization.
Douglas is the recipient of numerous awards, including PRSA's Gold Pick Annual Report Award, Financial World's Annual Report Award and two National Association of Investment Club's Nicholson Awards, recognizing excellence in Annual Report production. She serves on the National Investor Relations Institute’s Rocky Mountain Chapter.
The lighter side of Terri Douglas – At Catapult, Terri is known for maxing out the email server capacity, though it’s not clear whether that’s because she sends and receives more emails than everyone else, or simply that she refuses to delete old messages. Either way, don’t be surprised if you receive an email from her at 2 a.m. because this PR maven runs on very little sleep. Terri and her husband Paul live in Boulder, and have two children in college. They are also the proud guardians to a yellow lab puppy, Bella, who is one of the few who can match Terri’s energy.
Guy Murrel, Co-founder and Principal
Guy Murrel provides strategic PR counsel to Catapult clients, helping them articulate their story to break through the noise and capture market leadership. With more than 20 years of experience, the last 15 focused on exclusively on the high-tech industry, Murrel has developed the positioning and messaging framework for start-ups, emerging growth companies and Fortune 1000 companies.
As co-founder and principal of Catapult, Murrel is a hands-on leader with proven expertise in executing the strategic and tactical aspects of multi-dimensional public relations campaigns. By properly packaging client news for maximum editorial and analyst coverage, Murrel has developed a strong network of media contacts in IT, telecommunications, wireless, enterprise software, manufacturing and e-commerce.
Prior to Catapult, Murrel was the president of Murrel Public Relations (MPR), a private company that he established in 1995 after noticing there were few full-service firms qualified to serve the growing tech community in the Denver-Boulder area. At MPR, he provided strategic, results-oriented media relations and marketing communications services to a range of technology companies. Previously, Murrel gained extensive high technology experience working for several successful public relations agencies. As a senior management partner, he performed a wide range of corporate communications functions, including strategic planning, writing of news releases and technical articles, media tours and audits, editorial outreach and management of junior staff members.
The lighter side of Guy Murrel – Guy’s storytelling abilities don’t end with helping companies turn technical innovation into market advantage. This PR veteran is a song writer as well, and even cut his own CD under the name Narrow Gauge Band. So the next time there’s a live band playing at your favorite Front Range pub, don’t be surprised to find Guy sitting in on bass. Guy and his wife Irina live in Lafayette with their two sons.
Mary Cochran, Operations Manager
Mary Cochran is a 20-year veteran of managing strategic planning, public relations and marketing agencies. She is responsible for Catapult’s internal operations and human resource functions, and also assists in new client set-up by researching award, speaking, event and editorial calendar opportunities, as well as monitoring competitors. Since joining Catapult PR-IR in late 2000, Cochran has successfully helped to promote over 85 businesses.
Cochran excels at developing organizational systems and processes, and utilizes her management experience to always keep Catapult’s operations on target. She is a master planner with the creativity to implement systems that work in the face-paced Catapult environment.
Before joining Catapult, Cochran spent several years as vice president of Growth Management Center, a California consulting firm, where she developed computer, administrative and human resource processes. Locally, Cochran worked for three years at Schwinn/GT Bicycles in Boulder.
Cochran has a bachelor’s degree in management from Pepperdine University and a certificate in human resources from California State University in Long Beach.
The lighter side of Mary Cochran – Mary embraces the Colorado lifestyle; trading the coastline she grew up with for the spectacular mountain views of the Front Range. On any given weekend, you might see her checking out the latest produce at the farmers market, hiking along Boulder Creek or coming out of Boulder public library with an armful of cookbooks. Like most Boulderites, Mary has a favorite Colorado ski town, and she tries to sneak off to Aspen every chance she gets. Mary and her husband Jack live in Boulder, and have two daughters.
Christie Denniston, Senior Account Executive
Christie Denniston brings a passion for excellence and more than 10 years experience in public relations, marketing and corporate communications for Fortune 500 companies, start-ups and non-profit organizations. At Catapult, Denniston helps develop and execute the media and analyst relations strategies that position the firm’s clients as leaders in their respective industries. She also participates in business development and is responsible for managing many of the day-to-day media outreach, project management and client communication activities of her assigned clients.
Denniston joined Catapult from Linnell Taylor Marketing, where she was an account manager with a primary focus on national technology accounts including Emerson, Micro Motion and Reaction Web. Previously, she served as director of marketing and public relations for Merit Resources, a division of Principal Financial Group. In addition to her work at Catapult, Denniston serves as an adjunct faculty member in the School of Journalism and Mass Communication at the University of Colorado at Boulder, and is president of the Boulder Chapter of the Public Relations Society of America (PRSA). Denniston holds Bachelor of Arts degrees in public relations, sociology and political science from Drake University. In addition, she has a Master’s degree in public administration, with an emphasis in executive leadership from Drake University.
The lighter side of Christie Denniston – Despite playing a role in the PR of some of the most cutting-edge technologies of the 21st century, Christie still marvels at the genius behind the Thermos®. Indeed the insulated product, which for the past 100 years has been keeping hot things hot and cold things cold, could come in handy if Christie ever gets lost on the expansive Anderson family farm. A Colorado native, Christie and her husband Mark live in Longmont.
Jim Keener, Account Executive
Jim Keener has more than eight years of public relations and corporate communications experience. At Catapult, Keener assists in driving PR strategies on behalf of the firm’s clients. He also is responsible for managing many of the day-to-day media relations, project management and client communication initiatives. He is a skilled wordsmith who articulates complex ideas clearly and succinctly.
Prior to joining Catapult, Keener was communications manager and company spokesman for Platts, the global energy information division of The McGraw-Hill Companies. Previously, he was marketing and PR manager for Financial Times Energy preceding that company’s acquisition by McGraw-Hill. Keener began his career at Roberts Rinehart Publishers where he worked in the editorial and production departments before becoming company publicist responsible for author relations, book tours and securing book reviews.
Keener holds a Bachelor of Arts degree in English from the University of Colorado and has completed graduate-level coursework in book publishing from the University of Denver’s Publishing Institute.
The lighter side of Jim Keener – To see him now, you’d be surprised to learn that Jim used to wear his hair long. Very long. In fact, rumor has it he was once a dead ringer for any number of 60’s rockers or modern day “jam band” icons. Today, the only thing shaggy about this clean-cut PR pro is his 120 lb. Bernese Mountain Dog, Daphne. Jim and his wife Kathy live in Boulder with their two young sons.
Christin Sebring , Account Coordinator
Christin Sebring assists in the day-to-day support of client accounts, including placing speakers at industry conferences and events, writing news releases and media advisories, and conducting media and analyst relations. She joined Catapult from JandL Marketing, Inc. where she worked as a promotion coordinator.
Christin also spent four years in the Colorado State University public relations office where she ran the Hometown Release Program. She was responsible for distributing, tracking and evaluating media coverage for student achievements, including graduates, dean’s list and scholarship recipients.
Sebring holds a Bachelor of Arts degree in technical journalism with a public relations concentration and an English minor from Colorado State University.
The lighter side of Christin Sebring – Christin loves to break a sweat, whether it’s lifting weights or training for the next endurance race. She also considers herself a coffee connoisseur, with “official” barista experience. Sebring grew up right outside of Chicago, but prefers the Rocky Mountains to Michigan Ave. She currently lives in Denver.