Strategic Narrative

How a Strategic Narrative Helped DevOps Institute find its ‘Why’

“Catapult’s narrative process played a powerful role in shaping DevOps Institute’s messaging and offerings,” said Jayne Groll, CEO of DevOps Institute. “Through the narrative, we adopted a human-centric focus that has driven everything we do. We wouldn’t be where we are today without looking for an external resource to help us hone in on our ‘why’ and create a company vision that we continue to pursue several years later.” Who is DevOps Institute? DevOps Institute

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Christin Jeffers December 7, 2022
Strategic Narrative

Join Catapult for a Strategic Narrative Storytelling Panel

A compelling narrative sets a company apart from the competition. At Catapult, we’ve dedicated decades to helping companies tell a more meaningful story with an industry narrative. Next week, our Co-founder and Chief Narrative Officer, Guy Murrel, is partnering with SOFTWAREcolorado and local marketing leaders to discuss important insights around strategic narrative storytelling. Marketing leaders and CEOs will learn how an industry narrative can help their company stand out and create better alignment. You can

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Christin Jeffers April 21, 2022
in-kind sponsor
Market Leadership

Catapult PR Helps SOFTWAREcolorado Expand Social Media and PR Program as In-kind Sponsor

Catapult PR Helps SOFTWAREcolorado Expand Social Media and PR Program as In-kind Sponsor  SOFTWAREcolorado and Catapult aim to increase awareness of local technology innovation among the Colorado software community BOULDER, Colo., November 10, 2021 — Catapult PR-IR (www.catapultpr-ir.com), a public relations agency for software delivery and B2B tech companies, today announced it has received an In-kind Sponsorship by SOFTWAREcolorado (http://softwarecolorado.com/) to help further the organization’s local Colorado presence and awareness. As an In-kind Sponsor, Catapult

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Christin Jeffers November 10, 2021
Uncategorized

Join the Team! Catapult PR is Hiring

Public Relations Junior Account Executive Catapult (www.catapultpr-ir.com) is an authentic, strategic and results-driven public relations agency focused on exceeding its clients’ expectations every day. Located in Boulder, Colo., we believe strongly in the mantra of “work hard – play hard.” We are a specialized, high-tech PR agency that cares not only about our clients, but our employees. That means we like to hire people who are just as passionate about their jobs and careers as the

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Christin Jeffers September 28, 2021
Catapult PR Celebrates
Uncategorized

Catapult PR Celebrates 22 Years in B2B Tech and Enterprise Software

Boulder-based PR firm prospers by helping tech firms develop industry narratives that position them as category leaders BOULDER, Colo., Sept. 9, 2021 /PRNewswire/ — Catapult PR-IR (www.catapultpr-ir.com), a narrative-driven public relations agency for B2B tech companies, today announced 22 years in business. Catapult provides strategic public relations programs and narrative services to B2B tech firms around the world and helps clients generate awareness and leading market positions, especially within the Agile and DevOps space. “It has been an honor

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Christin Jeffers September 9, 2021
messaging strategy
Strategic Narrative

Freshen Up Your Messaging Strategy: Spring Your Narrative Forward

Spring is in the air — and we are reminded of new beginnings. We see blossoming flowers, green growth on trees and longer days. In business, Springtime reminds us that the company messaging strategy also benefits from newness and growth.  So many companies suffer from stale, ineffective messaging with no significant changes for years. Or, internal efforts result in inward and narrow messaging that is ineffective and draining.  After repeated tries at differentiation and capturing

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Christin Jeffers March 25, 2021
narrative consultations
Uncategorized

Narrative Consultations for B2B Tech Companies

Catapult PR Now Offering 30-minute Narrative Consultations to Help B2B Tech Companies Engage Their Community and Lead the Industry Category Free narrative consultation includes a review of the current company story and offers applicable tips for a stronger narrative BOULDER, Colo., Dec. 10, 2020 —Catapult PR-IR (www.catapultpr-ir.com), a narrative-driven public relations agency for B2B tech companies, today announced it is providing free 30-minute narrative consultations. Catapult PR offers more than two decades of communication leadership

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Christin Jeffers December 10, 2020
Chili Piper
Market Leadership

Catapult PR Selected by Chili Piper as Public Relations Agency of Record

Tech-focused PR firm partners with Chili Piper to help drive industry awareness and adoption of its inbound revenue acceleration solutions BOULDER, Colo., Oct. 7, 2020 /PRNewswire/ — Catapult PR-IR, a narrative-driven public relations agency for B2B tech companies, today announced it has been selected by Chili Piper (https://www.chilipiper.com/) as its public relations agency of record. As Chili Piper’s public relations partner, Catapult will execute a strategic program aimed to build and strengthen its market positioning as the leader in

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Christin Jeffers November 11, 2020
Catapult PR
Market Leadership

Catapult PR Celebrates 21 Years of Narrative-driven PR Strategies

Boulder-based PR firm continues to offer industry-leading strategic PR and narrative services to organizations in DevOps, Agile, Cloud, Security and Tech BOULDER, Colo., Sept. 9, 2020 /PRNewswire/ — Catapult PR-IR (www.catapultpr-ir.com), a narrative-driven public relations agency for B2B tech companies, today announced its 21-year anniversary as a leading high tech B2B PR firm. Catapult PR helps its clients become industry leaders with a narrative-driven communications strategy including, social and content marketing, media and analyst relations, and Strategic Narrative Marketing

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Christin Jeffers September 9, 2020
Market Leadership

Three Reasons You Need a Strategic Narrative Messaging Assessment

It can be hard to get out of your own head. In business, we are all so close to our company messaging that we sometimes miss the flaws or opportunities for a better narrative. At Catapult, we’ve talked to dozens of CEOs who are unsatisfied with their company narrative but unsure how to go about improving it. When you’re busy running a business or leading teams, you tend to be inwardly focused on your products

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Christin Jeffers April 23, 2020
Market Leadership

Align Your Company with a Category-focused Strategic Narrative

A building is only as strong as its foundation. The same is true for relationships, education and business. One of the core foundational components of any successful business is organizational alignment. Organizations founded upon and aligned around a set of core values and a clear vision tend to lead industries. From our experience as a PR firm in the tech industry, alignment can be achieved through a strategic narrative that defines a new or existing

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Christin Jeffers April 10, 2020
authenticity
Market Leadership

How to Achieve Narrative Authenticity in 2020 and Beyond

“Knowing yourself is the beginning of all wisdom” – Aristotle What separates an ordinary business from a market driver that propels an industry forward? It’s not just about the company’s products and/or services and it goes beyond being ‘cool’ or ‘edgy.’ You have to look a little closer and see what is woven into the fabric of these organizations.  Simply put, these companies are all about narrative authenticity. They stay true to who they are

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Christin Jeffers February 4, 2020
PR
Market Leadership

PR Predictions for 2020: The Great “PR” Revival

Over the summer, my family and I spent a long weekend at a cabin in the Colorado mountains. Having two young children, a campfire and S’mores were an essential part of our plans. The kids asked about 100 times when we were going to have S’mores – and on our final night, we made it happen. To my husband’s surprise, a chocolate ad promoting S’mores popped up in his Instagram feed the next day! This

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Christin Jeffers December 9, 2019
2020
Market Leadership

Top Marketing Tips for a Strong 2020 from Forbes

A solid plan and fresh ideas are great ways to kick off a new year in business. Marketers have a lot to consider as they enter 2020. What are the marketing goals and are they aligned with the overall business strategy? What is the budget? What worked and what didn’t work in 2019? Forbes Communication Council shared tips from 15 marketing thought leaders – including Catapult’s chief narrative officer and principal, Guy Murrel – on how to

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Christin Jeffers December 6, 2019
category leader
Strategic Narrative

Elements of Strategic Narrative Marketing for Category Leadership

‘Strategic Narrative Marketing’ elevates company positioning and messaging to help B2B organizations become category winners through their industry narrative BOULDER, Colo., June 12, 2019 — Catapult PR-IR (www.catapultpr-ir.com), a high-tech public relations and Strategic Narrative Marketing agency, today released the four elements for building a strategic narrative focused on industry megatrends, insights, vision and category definition. The four elements help companies discover their narrative for the industry so they can tell a story that is

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Christin Jeffers June 12, 2019
budgeting a stategic narrative
Thought Leadership

Budgeting a Strategic Narrative: Why Your CEO Will Love It

It’s that time of year where the B-word is front and center. That’s right, the budget. Budget planning brings up mixed feelings and it can get a little intense. As marketers, it’s not always easy to get the CEO on board with certain budget items. Demonstrating value and ROI can be tricky – and the CEO wants to know that the investment is worth it. Unfortunately, marketing also tends to get a bad rap for

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Christin Jeffers October 19, 2018
Market Leadership

Catapult Adds Zype to B2B High Tech Client Roster

We are pleased to announce that Catapult has been retained by Zype, a video content and distribution company out of New York, for PR and Strategic Narrative Marketing services. Through our Narrative Practice service offering, we will help position Zype as a market category owner in the rapidly growing direct-to-consumer streaming video market. Zype CEO, Ed Laczynski, shared his thoughts on this new partnership: “We’re excited to position Zype as an industry leader with Catapult’s narrative

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Christin Jeffers August 30, 2018
B2B Content Marketing Strategy
Market Leadership

Anchor Your B2B Content Marketing Strategy with a Strategic Narrative

Your content is only as good as your B2B content marketing strategy. Evidence supports this theory in the Content Marketing Institute’s 2018 B2B Content Marketing Benchmarks, Budgets and Trends report. According to the report, 91 percent of respondents use content marketing. However, similar to previous years’ reports, it’s the organizations with documented content marketing strategies who report higher levels of content marketing success. Yet, only 37 percent of respondents have a documented strategy. A top reason

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Christin Jeffers July 16, 2018
Strategic Narrative

Achieve Strategic Company Alignment with a Strategic Narrative

Every business leader wants their company to be strategically aligned. It creates unity among teams and delivers a consistent, clear message of who the company is and what it stands for. Unfortunately, achieving this sort of alignment from the top down and across every facet of the organization is complicated because a lot of companies struggle with their positioning and messaging. What is strategic business alignment? Jonathan Trevor and Barry Varcoe do a great job

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Christin Jeffers June 14, 2018
Market Leadership

Five Reasons why Category Building is Marketing Gold

True market leaders own, define and/or lead market categories. Think about the Apple’s, Netflix’s and Airbnb’s of the world. They disrupted competitive and dynamic markets, intentionally created new and innovative categories in markets where technology was forcing change – and the results have been extremely prosperous. Marketers should be REALLY excited about this because it’s not easy to stand out in crowded digital platforms – and it’s getting harder to bring new people in. Consumers

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Christin Jeffers May 17, 2018
Market Leadership

Narrative Spotlight: A Strategic Narrative Can Sweeten Social Media and Drive Real Change

In many respects, the social media narrative is souring as its worst qualities have come to light. Anyone who follows the news has seen countless stories about data breaches, election meddling, its addictive nature and even its impact on mental health – and studies back these claims. For instance, social media is now reportedly linked to depression in teens. A study completed by the Royal Society for Public Health in the UK revealed that Instagram,

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Christin Jeffers April 24, 2018

Catapult PR and CorSource Develop and Launch ‘Staffing Lifecycle Management’ Through the Strategic Narrative Marketing Approach

Today we are excited to announce that we helped CorSource create and launch a new process framework through the Strategic Narrative Marketing approach. Read the news below: Industry framework establishes a unique platform for CorSource to address employee management challenges in tech with concrete steps to improve the Talent Economy. Here’s the news release: BOULDER, Colo., April 17, 2018 – Catapult PR-IR (www.catapultpr-ir.com), a Strategic Narrative communications agency, today announced it helped CorSource develop and launch,

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Christin Jeffers April 17, 2018
umbrella_blog
Strategic Narrative

Introducing the Strategic Narrative Assessment

Today we are excited to announce the launch of our Strategic Narrative Assessment that is now available on Catapult’s new and improved homepage. The assessment looks at a company’s core messaging and offers feedback and a scorecard detailing how it translates to the market, stacks up to competitors and addresses industry mega-trends and leadership. And, it’s completely free of charge! Here’s what our co-founder Terri Douglas shared about the assessment: “Strategic Narrative Marketing helps companies change

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Christin Jeffers March 14, 2018
Strategic Narrative

Strategic Narrative Marketing in Forbes

We are excited to see Strategic Narrative Marketing featured in a recent Forbes post about creative ideas for driving an organization’s brand. We believe that every company can benefit from Strategic Narrative Marketing, and that adoption of the approach creates industry leaders and category owners. Read the full article here. Strategic Narrative Marketing challenges companies to look higher than what they do or offer, and focus on the industry.  By following the approach, a company

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Christin Jeffers March 1, 2018
Market Leadership

Narrative Spotlight: Mavenlink

The narrative movement is gaining traction among industry leaders. An industry narrative is higher-level than storytelling and that alone forces companies to think differently. By participating in this movement, companies have the opportunity to offer a unique voice and contribute to the overall betterment of the industry. What we’re talking about rises above products and services. It is the essence of who a company is and its vision for the industry. Many companies that have

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Christin Jeffers February 14, 2018
Strategic Narrative

Narrative Spotlight: Patagonia

Welcome to the first in our Narrative Spotlight blog series, dedicated to recognizing organizations that we believe have hit the narrative mark! So, what does it mean to hit the mark? This is all based on how well a company’s current messaging matches with the principles of Strategic Narrative Marketing. This approach gets organizations to stop talking about themselves and instead address industry trends and challenges head-on to create a unique, industry-nurturing and inclusive narrative.

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Christin Jeffers February 7, 2018
Uncategorized

Boost Your Content Pipeline with an Industry Narrative in 2018

As we dive into a New Year, many of us face the challenge of realigning our efforts to reach new goals over the next 12 months. If content is your specialty, you’ve probably crafted a new content marketing plan and have built (or are in the process of building) a 2018 content calendar. You might even have a documented strategy for content — but is your content supported by a narrative that delivers a unique

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Christin Jeffers January 10, 2018
Strategic Narrative

Find us Today at TechDay LA

We are thrilled to join more than 300 hundred startups and 12,000 attendees for a whirlwind, one-day event –  TechDay LA! Our very own Guy Murrel, co-founder and principal, and Charles Trowbridge, senior account executive, are manning the Catapult PR table. At 2:40 p.m. PDT, Guy will take the general stage for a three-minute demonstration on Strategic Narrative Marketing, a ground-breaking new approach to company messaging that aims to build category owners and establish true

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Christin Jeffers September 14, 2017
Strategic Narrative

Content Marketing – Too Much of a Good Thing?

Most B2B marketing practitioners understand the value of good content. The “2017 B2B Content Marketing Benchmarks, Budgets and Trends, North America” report states that 89 percent of B2B marketers practice content marketing. As a result, this is driving a big chunk of marketing budgets as organizations glom onto content marketing’s promises for lead gen, ROI and tangible results. This is all good –at Catapult we firmly believe in the power of content. In fact, content

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Christin Jeffers August 31, 2017
Strategic Narrative

Catapult Wins TWO National Industry Awards for Strategic Narrative Marketing

We are honored to share that we recently received two national awards for our Strategic Narrative Marketing (SNM) messaging framework that helps organizations define and own categories. We are now the proud owners of a Gold Stevie Award for PR Innovation in the 2017 American Business Awards™, and Silver for New Products and Services in Advertising, Marketing and Public Relations in the 2017 Golden Bridge Awards.  “This is a big milestone for Catapult as we work

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Christin Jeffers August 18, 2017
Strategic Narrative

Five Things You Need to Know From Digital Summit Denver

Last week I attended the Digital Summit Denver and soaked up fresh knowledge from some of the brightest minds in the digital world. This was my second Digital Summit experience and what I find most impressive is the quality of speakers each year. It’s hard to pick one session when there are five concurrent sessions all with juicy, enticing titles. The good news is that I left fired up and filled to the brim with

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Christin Jeffers July 7, 2017
Strategic Narrative

Join our Webinar: Finding Your Narrative in a Crowded Content World

We are teaming up with Chief Marketer to present a webinar on our new messaging approach – Strategic Narrative Marketing. Join us to learn how to create industry-level messaging that is 100 percent unique, helps align organizations toward a higher, singular cause, and serves to lead the advancement and success of the overall industry. This approach can be leveraged to drive content development, social media, and general PR/marketing. “Finding Your Narrative in a Crowded Content World,” will

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Christin Jeffers June 5, 2017
Thought Leadership

Accelerate Your Career Path by Becoming a Messaging Expert

We (PR and marketing pros) have the freedom to create our own unique vision for success. As we pursue our individual careers, there’s a good chance we’ll have some big highlights to reflect upon when we reach retirement age. On the other hand, there may be seasons where we feel stuck or uninspired, when direction is murky and movement is limited. While we are creating our career paths, we’re also likely to run into stiff

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Christin Jeffers April 4, 2017
strategic narrative
Market Leadership

Your Strategic Narrative | Part 9

If strategic narrative you’ve followed along with our Strategic Narrative Marketing blog series, you’ve learned about this new industry approach that was developed by Catapult PR to help companies lead markets, stand apart from their competitors, and have something meaningful to say in crowded content spaces. Recently we transitioned from the “what” to the “how.” We covered the basics of conducting a discovery session to unwrap a Strategic Narrative and explained how that will lead

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Christin Jeffers January 6, 2017
Strategic Narrative
Market Leadership

The New Standard for Quality Content

My son, a kindergartner, is learning how to read and write. He tends to rush through his assignments so he can move on to more important things, like recess. His teacher, on the other hand, is a big proponent of “quality work.” She encourages him to take his time. My husband and I (also supporters of quality work), make him slow down when we practice with him outside of school but, he doesn’t quite get

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Christin Jeffers December 16, 2016
Life of a Ghostwriter
Market Leadership

Life of a Ghostwriter

In a crowded, self-publishing digital world an organization will be noticed if they present a strong industry narrative through quality content. Most marketers would agree that good content goes a long way – and other stakeholders within organizations are starting to recognize its value as well. This is evident in the time and resources directed towards content development and marketing across industries. For many businesses, the content marketing strategy calls for thought leadership content “from”

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Christin Jeffers September 16, 2016
Telling the Same Story
Market Leadership

Telling the Same Story? Look Higher at an Industry Narrative

Every brand has a story to tell.  Content and digital marketing teams spend hours toiling over ways they can capture the hearts of their audience through storytelling.  While there is a clear value in storytelling when it works, it’s not easy to come up with a compelling, sustainable and unique story that will grab your audience’s attention and make a difference in the marketplace. This is especially true for many B2B tech companies.  Despite the

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Christin Jeffers September 1, 2016

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