March 13, 2009

Keep the PR Fire Burning

Every industry is facing demanding challenges right now. The important thing for tech companies no matter what their size (small – big – start-ups) is to remain visible in 2009 through marketing and PR efforts. Such efforts will help you stay connected with the most important people, i.e., the users and buyers of your technology products and services. Instead, now is the time to actually increase your visibility through marketing and PR efforts for your company and products. The worst thing companies can do now is to go quiet. It can give potential customers, partners and other important constituents the impression that your company is *not* doing well (along with providing ammunition for your competition). Also, you lose all the mindshare and awareness you just worked so hard to create. Remember, perception is reality.