FreeWave Technologies

Achieving an 11.2X return on PR Investment!

As the independent leader in spread spectrum wireless radio technology, FreeWave Technologies had built a strong presence in some key markets. However, the company wanted to expand into newer industries and turned to PR as the key tool in its marketing arsenal. After engaging with a small firm for one year without much success, it decided to look for a more results-driven agency that had a deep understanding of technology and that placed top-notch client service as one of its key cornerstones. After undergoing an arduous RFP process, FreeWave selected Catapult as its agency of record. Setting very specific and measurable objectives, Catapult has continually demonstrated an extremely high value of PR return. In 2007, Catapult surpassed an 11X return on FreeWave’s investment – without any multiplier. Catapult demonstrated to FreeWave a direct correlation of PR results to its bottom line. . . sales.