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Catapult creates new market position in Agile software development market
When SolutionsIQ recognized the rising tide of Agile software development practices in 2006, the 400-person Redmond, Wash. firm made a strategic corporate decision to become a leader in the space. Looking for a PR firm to help achieve its business goals, SolutionsIQ had the opportunity to collaborate with Catapult at the Agile 2006 conference, where the agency works as the conference PR firm for the event organizer, the Agile Alliance. Experiencing Catapult’s attention to service firsthand, SolutionsIQ retained the firm to promote the company’s outstanding software development and training services via an aggressive media and analyst relations program. Within six months Catapult helped position SolutionsIQ among the leading providers of Agile services in the nation. Leveraging its relationships with key press and analysts covering the Agile development industry, Catapult set into motion a steady schedule of executive briefings with key influencers, news announcements and the placement of thought-leadership articles in leading Agile-related journals.