Catapult Public Relations - PR Tips http://www.catapultpr-ir.com http://www.catapultpr-ir.com/catapult-feed.rss Catapult PR Catapult Public Relations and Investor Relations (Catapult PR-IR) is a boutique PR firm specializing in results-oriented public relations and investor relations for technology companies. Catapult is located in Boulder, Colorado and serves public and private US-based high-tech companies, as well as international companies looking to establish a strong presence in the United States. en-us 2008 Catapult PR-IR No catapult pr,business, webcasting, high-tech Catapult Public Relations and Investor Relations (Catapult PR-IR) is a boutique PR firm specializing in results-oriented public relations and investor relations for technology companies. Catapult is located in Boulder, Colorado and serves public and private US-based high-tech companies, as well as international companies looking to establish a strong presence in the United States. Catapult Public Relations and Investor Relations (Catapult PR-IR) is a boutique PR firm specializing in results-oriented public relations and investor relations for technology companies. Catapult is located in Boulder, Colorado and serves public and private US-based high-tech companies, as well as international companies looking to establish a strong presence in the United States. http://www.catapultpr-ir.com/images/rss-logo.gif Catapult Public Relations - PR Tips http://www.catapultpr-ir.com Catapult Public Relations and Investor Relations (Catapult PR-IR) is a boutique PR firm specializing in results-oriented public relations and investor relations for technology companies. Catapult is located in Boulder, Colorado and serves public and private US-based high-tech companies, as well as international companies looking to establish a strong presence in the United States. Catapult Public Relations - PR Tips smazurov@room214.com http://cyber.law.harvard.edu/rss/rss.html CastLock v2.0Make Contact Info Visiblehttp://www.catapultpr-ir.com/rss-read/make-contact-info-visibleBusinessClearly display media contacts on your releases, Website and other PR materials. Make it easy for reporters to find out how and where to get more information (including after-hours). Also post pictures, logos and other supporting documents reporters...
pr reporters pr strategy public relations communication media relations ]]>Tue, 06 May 2008 18:06:21 -0500http://www.catapultpr-ir.com/rss-read/make-contact-info-visibleDetails, details, detailshttp://www.catapultpr-ir.com/rss-read/details-details-detailsBusinessFor every phone briefing, call and email the reporter and company executive prior to the call to ensure that they remember the event details and have all the necessary information, e.g., dial-in numbers, PowerPoint, etc. You'd be surprised how...
pr reporters pr strategy public relations communication pr briefing ]]>Mon, 28 Apr 2008 12:30:28 -0500http://www.catapultpr-ir.com/rss-read/details-details-detailsIn the World of PR, the future is NOW. . .http://www.catapultpr-ir.com/rss-read/in-the-world-of-pr-the-future-is-nowBusinessIf you have a special event or product launch happening three or even six months down the road, now is the time to start planning your PR strategy. Many trade publications are monthlies and can have lead times of anywhere from 60-120 days, so it's...If you have a special event or product launch happening three or even six months down the road, now is the time to start planning your PR strategy. Many trade publications are monthlies and can have lead times of anywhere from 60-120 days, so it's important to start laying the groundwork early. Make sure everyone involved in the project is aware of the deadlines and stays current on where things stand. Communication and proper planning will enable you to devise the best and most effective strategy that takes advantage of all potential news media outlets and coverage opportunities.



pr public relations launch procuct launch special events tradeshow ]]>Fri, 11 Apr 2008 12:15:03 -0500http://www.catapultpr-ir.com/rss-read/in-the-world-of-pr-the-future-is-nowHow to do work with your PR firm during Company/Product Launcheshttp://www.catapultpr-ir.com/rss-read/how-to-do-work-with-your-pr-firm-during-companyproduct-launchesBusinessThe success of PR launches is largely a two-way street. Company spokespersons need to make time for media interviews prior to the announcements. PR launches often are stymied by inaccessible company spokespeople during the most critical weeks for...
pr launch work with pr firm journalist interviews pr agency public relations ]]>Wed, 02 Apr 2008 18:04:38 -0500http://www.catapultpr-ir.com/rss-read/how-to-do-work-with-your-pr-firm-during-companyproduct-launchesRight for the Mediumhttp://www.catapultpr-ir.com/rss-read/right-for-the-mediumBusinessMake sure all the writing for printed materials is written specifically for that medium. Cut and pasting a brochure for web material or vice versa will produce an unpolished feel.
pr writing public relations strategy pr writing ]]>Fri, 28 Mar 2008 11:56:58 -0500http://www.catapultpr-ir.com/rss-read/right-for-the-mediumAvoid Buzzwords, Hype and Superlativeshttp://www.catapultpr-ir.com/rss-read/avoid-buzzwords-hype-and-superlativesBusinessJournalists and analysts alike have limited patience with news releases and pitches that are filled with jargon and outlandish claims. Some journalists even use a filter to detect and weed out releases that have too many buzzwords. To keep your...Journalists and analysts alike have limited patience with news releases and pitches that are filled with jargon and outlandish claims. Some journalists even use a filter to detect and weed out releases that have too many buzzwords. To keep your release from being zapped, here are some words to avoid: end-to-end, customer-centric, nimble, robust, Web-centric, leading edge, revolutionary, state of the art, future proof and mission critical. The best advice? Try and write like a journalist. Use plain English to describe your product or service and the benefits it provides. Editors appreciate this approach and are much more likely to use your release when it's written in a straightforward fashion.



pr writing public relations strategy pr writing ]]>Fri, 28 Mar 2008 11:17:08 -0500http://www.catapultpr-ir.com/rss-read/avoid-buzzwords-hype-and-superlativesKnow Thy Reporterhttp://www.catapultpr-ir.com/rss-read/know-thy-reporterBusinessRead at least several back issues and recent articles by the reporter you're pitching. Reporters don't appreciate it when PR pros appear unknowledgeable about their publication.
pr reporters pr strategy public relations communication ]]>Fri, 28 Mar 2008 11:13:50 -0500http://www.catapultpr-ir.com/rss-read/know-thy-reporterShort and Sweethttp://www.catapultpr-ir.com/rss-read/short-and-sweetBusinessUse headlines to say simply and exactly what you are announcing. Be specific. Journalists appreciate it when you get to the point quickly in your print, email and verbal communications.
public relations tips public relations strategy public relations strategies ]]>Mon, 25 Feb 2008 16:11:31 -0600http://www.catapultpr-ir.com/rss-read/short-and-sweetProof Perfectlyhttp://www.catapultpr-ir.com/rss-read/proof-perfectlyBusinessAlways proof everything you write before sending it off to a reporter. Misspelled words - even in an email - can offend an editor and create instant rejection. Misspelled words - even in an email - can offend an editor and create instant rejection.

pr public relations strategy public relations strategies pr tips public relations tips ]]>Mon, 25 Feb 2008 16:10:28 -0600http://www.catapultpr-ir.com/rss-read/proof-perfectlyThe 'Golden Rule' of Communicationhttp://www.catapultpr-ir.com/rss-read/the-golden-rule-of-communicationBusinessWhen talking to the media or analyst community, always have three key points you want to make during the course of your discussion. Then, practice the Golden Rule of Communication: Tell them what you're going to tell them; Tell them: Then...
  1. Tell them what you're going to tell them;
  2. Tell them:
  3. Then tell them what you told them.
Repetition really does work!

pr public relations communications marketing ]]>Mon, 25 Feb 2008 16:08:00 -0600http://www.catapultpr-ir.com/rss-read/the-golden-rule-of-communicationTiming is Everything!http://www.catapultpr-ir.com/rss-read/timing-is-everythingBusinessKeep media schedules in mind while preparing for a launch. Work backwards from the expected launch date to arrange briefings and announcements. Industry analysts briefings - schedule one to two months ahead of announcement date Product previews...
  • Industry analysts briefings - schedule one to two months ahead of announcement date
  • Product previews and/or product reviews - schedule one to three months, depending on lead times
  • By-lined articles, feature stores, case studies - schedule one to six months, based on lead times

And, of course, news coverage! Pitch according to the frequency and format of the publication:

- Monthly (two months out)
- Weekly (The week prior for Monday release)
- Daily (the day before or, if exclusive, a few days before)
- Online (the day before or the day of release)

public relations launch date pr case studies ]]>Mon, 25 Feb 2008 16:06:02 -0600http://www.catapultpr-ir.com/rss-read/timing-is-everythingTie Your News to Trends, Current Eventshttp://www.catapultpr-ir.com/rss-read/tie-your-news-to-trends-current-eventsBusinessConsider intertwining your own company news with legitimate industry developments, external trends or breaking news. Or tie your press release to a recently published survey, poll, or statistical report. A human-interest story, a current trend, or...
public relations pr press release press releases ]]>Mon, 25 Feb 2008 16:00:46 -0600http://www.catapultpr-ir.com/rss-read/tie-your-news-to-trends-current-eventsAdopt an Editorhttp://www.catapultpr-ir.com/rss-read/adopt-an-editorBusinessPositive media coverage stems directly from investing time in building good relationships. Adopt an editor or reporter at a publication and then continually work to know and build a personal relationship with this individual. - What are their...Positive media coverage stems directly from investing time in building good relationships. Adopt an editor or reporter at a publication and then continually work to know and build a personal relationship with this individual.

- What are their preferences? Two customer references, analyst interviews, access to CEOs, product reviews, competitor background, etc.

- When are their deadlines?

- Get to know them personally: do they have a family? Where dd they go to school?

Read what they write. Email links to stories or facts that may be helpful in their work. Offer commentary on their stories. In the end, little details and prompt follow-up will go a long way towards building a long-term relationship.



media coverage pr public relations building pr relationships ]]>Mon, 25 Feb 2008 15:53:50 -0600http://www.catapultpr-ir.com/rss-read/adopt-an-editor