Catapult Public Relations Tag Feed for 'pr' http://www.catapultpr-ir.com http://www.catapultpr-ir.com/catapult-feed.rss Catapult PR Catapult Public Relations and Investor Relations (Catapult PR-IR) is a boutique PR firm specializing in results-oriented public relations and investor relations for technology companies. Catapult is located in Boulder, Colorado and serves public and private US-based high-tech companies, as well as international companies looking to establish a strong presence in the United States. en-us 2008 Catapult PR-IR No catapult pr,business, webcasting, high-tech Catapult Public Relations and Investor Relations (Catapult PR-IR) is a boutique PR firm specializing in results-oriented public relations and investor relations for technology companies. Catapult is located in Boulder, Colorado and serves public and private US-based high-tech companies, as well as international companies looking to establish a strong presence in the United States. Catapult Public Relations and Investor Relations (Catapult PR-IR) is a boutique PR firm specializing in results-oriented public relations and investor relations for technology companies. Catapult is located in Boulder, Colorado and serves public and private US-based high-tech companies, as well as international companies looking to establish a strong presence in the United States. http://www.catapultpr-ir.com/images/rss-logo.gif Catapult Public Relations Tag Feed for 'pr' http://www.catapultpr-ir.com Catapult Public Relations and Investor Relations (Catapult PR-IR) is a boutique PR firm specializing in results-oriented public relations and investor relations for technology companies. Catapult is located in Boulder, Colorado and serves public and private US-based high-tech companies, as well as international companies looking to establish a strong presence in the United States. Catapult Public Relations Tag Feed for 'pr' smazurov@room214.com http://cyber.law.harvard.edu/rss/rss.html CastLock v2.0Media Training 101http://www.catapultpr-ir.com/rss-read/media-training-101BusinessPreparation is key to any successful presentation or sales call. When it comes to PR, media training is an essential tool to prepare executives and other employees to handle press calls, briefings or tours. A PR pro will develop messaging topics and...MaryPreparation is key to any successful presentation or sales call. When it comes to PR, media training is an essential tool to prepare executives and other employees to handle press calls, briefings or tours.  A PR pro will develop messaging topics and potential questions that may be asked during a briefing to increase the likelihood that a positive, "on-message" story will appear.  It also can help prevent executives from being caught off-guard by probing questions a determined reporter might ask. Media training, even for the most seasoned executives, can help ensure that a polished, complete story is presented to the press.



pr high-tech pr public relations media training speaking journalists ]]>Tue, 13 May 2008 16:39:29 -0500http://www.catapultpr-ir.com/rss-read/media-training-101CATAPULT PR-IR RECEIVES RECOGNITION AS ONE OF BOULDER COUNTY’S MERCURY 100http://www.catapultpr-ir.com/rss-read/catapult-pr-ir-receives-recognition-as-one-of-boulder-countys-mercury-100BusinessPublic & Investor Relations agency recognized for year-to-year growth BOULDER, Colo., May 12, 2008 -- Catapult PR-IR, a leading strategic public and investor relations firm specializing in high-tech markets, was named by the Boulder County...MaryPublic & Investor Relations agency recognized for year-to-year growth
 
BOULDER, Colo., May 12, 2008 -- Catapult PR-IR, a leading strategic public and investor relations firm specializing in high-tech markets, was named by the Boulder County Business Report as one of the top private companies in 2007. The Report's Mercury 100 Award is based on a company's average two-year revenues during 2005 and 2006 and celebrates the success of those private companies achieving a high growth rate in their industries. 
 
"It is rewarding to receive this award again for the third year because of our continued momentum, especially in the international markets," said Guy Murrel, who co-founded Catapult with fellow industry veteran Terri Douglas. "We continue to grow because our clients see tremendous value and our retention rate is high. Clients stay with Catapult PR-IR because of its high-tech focus, dedication to exceeding results and partner-level attention."
 
About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes Atmail, Aztek Networks, Enterprise Management Associates, Envysion, FreeWave Technologies, Subex, SolutionsIQ and JNBridge. For more information on Catapult, call 303-581-7760 or visit the company's Web site at www.catapultpr-ir.com
 
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Contact:
Guy Murrel
Catapult PR-IR
303-581-7760, ext. 17
gmurrel@catapultpr-ir.com



pr high-tech pr public relations mercury 100 boulder county business awards ]]>Mon, 12 May 2008 18:29:00 -0500http://www.catapultpr-ir.com/rss-read/catapult-pr-ir-receives-recognition-as-one-of-boulder-countys-mercury-100Make Contact Info Visiblehttp://www.catapultpr-ir.com/rss-read/make-contact-info-visibleBusinessClearly display media contacts on your releases, Website and other PR materials. Make it easy for reporters to find out how and where to get more information (including after-hours). Also post pictures, logos and other supporting documents reporters...Mary
pr reporters pr strategy public relations communication media relations ]]>Tue, 06 May 2008 18:06:21 -0500http://www.catapultpr-ir.com/rss-read/make-contact-info-visibleAZTEK NETWORKS SELECTS CATAPULT PR-IR FOR NORTH AMERICAN PR EFFORTShttp://www.catapultpr-ir.com/rss-read/aztek-networks-selects-catapult-pr-ir-for-north-american-pr-effortsBusinessAztek chooses high-tech public relations company to boost awareness and growth Boulder, Colo., May 5, 2008—Catapult PR-IR, a leader in high-tech public and investor relations, announced today the addition of Aztek Networks to its growing client...MaryAztek chooses high-tech public relations company to boost awareness and growth

Boulder, Colo., May 5, 2008—Catapult PR-IR, a leader in high-tech public and investor relations, announced today the addition of Aztek Networks to its growing client roster. Aztek, a leading provider of Emergency Stand Alone (ESA) switching products, selected Catapult as its public relations firm because of its strong knowledge of and relationships in the telecommunications industry. 

"With more than 10 years experience and success in the telecom industry, we feel that Catapult will help us reach our public relations goals. Catapult has established deep relationships with telecom analysts and reporters, which gives us confidence in them to help lead our public relations efforts," said Steven Bruny, chief executive officer of Aztek Networks.
Boulder-based Aztek Networks builds voice communications switching products that enable voice services and uninterrupted access to emergency services for fiber-to-the-home (FTTH) and other multi-service broadband access networks. Aztek's ESA switching products are a solution for carriers that want to upgrade remote office sites by replacing legacy POTS-only switching units with multi-service access systems but require the continued benefits and reliability of isolated local calling and local 911 call routing.
 "Catapult is looking forward to working with Aztek Networks' seasoned management team," said Terri Douglas, co-founder and principal of Catapult PR-IR, "Our extensive telecom experience will give Aztek's ESA switching products quick recognition and help the company build interest in their target markets."


About Aztek Networks
Based in Boulder, Colorado, Aztek Networks is the leading provider of dedicated Emergency Stand Alone (ESA) switching products. The company's patent-pending True ESA™ technology is the basis for the first and only truly open-standards, environmentally hardened and fully redundant ESA switch. Aztek's TDM and IP-based ESA switches, when combined with next-generation multi-service access systems, offer incumbent telecommunications carriers reliable and cost-effective solutions for green-field access applications and the replacement of legacy remote switches. More information is available at http://www.azteknetworks.com


About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes Atmail, Enterprise Management Associates, Envysion, FreeWave Technologies, JNBridge, Subex and. SolutionsIQ. For more information on Catapult, call 303.581.7760 or visit the company's Web site at http://www.catapultpr-ir.com

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Contact:
Terri Douglas
Catapult PR-IR
Office: 303-581-7760, ext. 18
Cell: 303-808-6820
tdouglas@catapultpr-ir.com



pr high-tech pr public relations telecom industry esa emergency stand alone ]]>Mon, 05 May 2008 13:20:16 -0500http://www.catapultpr-ir.com/rss-read/aztek-networks-selects-catapult-pr-ir-for-north-american-pr-effortsAZTEK NETWORKS SELECTS CATAPULT PR-IR FOR NORTH AMERICAN PR EFFORTShttp://www.catapultpr-ir.com/rss-read/aztek-networks-selects-catapult-pr-ir-for-north-american-pr-effortsBusinessAztek chooses high-tech public relations company to boost awareness and growth Boulder, Colo., May 5, 2008—Catapult PR-IR, a leader in high-tech public and investor relations, announced today the addition of Aztek Networks to its growing client...MaryAztek chooses high-tech public relations company to boost awareness and growth
Boulder, Colo.,

May 5, 2008—Catapult PR-IR, a leader in high-tech public and investor relations, announced today the addition of Aztek Networks to its growing client roster. Aztek, a leading provider of Emergency Stand Alone (ESA) switching products, selected Catapult as its public relations firm because of its strong knowledge of and relationships in the telecommunications industry. 

"With more than 10 years experience and success in the telecom industry, we feel that Catapult will help us reach our public relations goals. Catapult has established deep relationships with telecom analysts and reporters, which gives us confidence in them to help lead our public relations efforts," said Steven Bruny, chief executive officer of Aztek Networks.
Boulder-based Aztek Networks builds voice communications switching products that enable voice services and uninterrupted access to emergency services for fiber-to-the-home (FTTH) and other multi-service broadband access networks. Aztek's ESA switching products are a solution for carriers that want to upgrade remote office sites by replacing legacy POTS-only switching units with multi-service access systems but require the continued benefits and reliability of isolated local calling and local 911 call routing.
 "Catapult is looking forward to working with Aztek Networks' seasoned management team," said Terri Douglas, co-founder and principal of Catapult PR-IR, "Our extensive telecom experience will give Aztek's ESA switching products quick recognition and help the company build interest in their target markets."


About Aztek Networks
Based in Boulder, Colorado, Aztek Networks is the leading provider of dedicated Emergency Stand Alone (ESA) switching products. The company's patent-pending True ESA™ technology is the basis for the first and only truly open-standards, environmentally hardened and fully redundant ESA switch. Aztek's TDM and IP-based ESA switches, when combined with next-generation multi-service access systems, offer incumbent telecommunications carriers reliable and cost-effective solutions for green-field access applications and the replacement of legacy remote switches. More information is available at http://www.azteknetworks.com


About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes Atmail, Enterprise Management Associates, Envysion, FreeWave Technologies, JNBridge, Subex and. SolutionsIQ. For more information on Catapult, call 303.581.7760 or visit the company's Web site at http://www.catapultpr-ir.com

###

Contact:
Terri Douglas
Catapult PR-IR
Office: 303-581-7760, ext. 18
Cell: 303-808-6820
tdouglas@catapultpr-ir.com



pr high-tech pr public relations telecom industry esa emergency stand alone ]]>Mon, 05 May 2008 13:16:39 -0500http://www.catapultpr-ir.com/rss-read/aztek-networks-selects-catapult-pr-ir-for-north-american-pr-effortsDetails, details, detailshttp://www.catapultpr-ir.com/rss-read/details-details-detailsBusinessFor every phone briefing, call and email the reporter and company executive prior to the call to ensure that they remember the event details and have all the necessary information, e.g., dial-in numbers, PowerPoint, etc. You'd be surprised how...Mary
pr reporters pr strategy public relations communication pr briefing ]]>Mon, 28 Apr 2008 12:30:28 -0500http://www.catapultpr-ir.com/rss-read/details-details-detailsIn the World of PR, the future is NOW. . .http://www.catapultpr-ir.com/rss-read/in-the-world-of-pr-the-future-is-nowBusinessIf you have a special event or product launch happening three or even six months down the road, now is the time to start planning your PR strategy. Many trade publications are monthlies and can have lead times of anywhere from 60-120 days, so it's...MaryIf you have a special event or product launch happening three or even six months down the road, now is the time to start planning your PR strategy. Many trade publications are monthlies and can have lead times of anywhere from 60-120 days, so it's important to start laying the groundwork early. Make sure everyone involved in the project is aware of the deadlines and stays current on where things stand. Communication and proper planning will enable you to devise the best and most effective strategy that takes advantage of all potential news media outlets and coverage opportunities.



pr public relations launch procuct launch special events tradeshow ]]>Fri, 11 Apr 2008 12:15:03 -0500http://www.catapultpr-ir.com/rss-read/in-the-world-of-pr-the-future-is-nowFREEWAVE TECHNOLOGIES’ DAVID SOUTHERN TO SHARE BENEFITS OF AUTOMATED CATHODIC PROTECTION SYSTEMS AT AWWA/WEFhttp://www.catapultpr-ir.com/rss-read/freewave-technologies-david-southern-to-share-benefits-of-automated-cathodic-protection-systems-at-awwawefBusinessCathodic Protection expert to demonstrate latest technological innovation for ensuring automated pipeline integrity WHO: David Southern is a Product Development Manager for FreeWave Technologies, a leading designer and manufacturer of spread spectrum...MaryCathodic Protection expert to demonstrate latest technological innovation for ensuring automated pipeline integrity

WHO: David Southern is a Product Development Manager for FreeWave Technologies, a leading designer and manufacturer of spread spectrum wireless solutions. www.freewave.com

Southern has 25 years of experience in the water/wastewater, hazardous waste remediation, oil and gas industry, mining, petrochemical and refining industries. Prior to joining FreeWave, he was a Business Manager for an Emerson Process Management representative. In 1978, as a summer intern on an offshore oil production platform, Southern learned firsthand the basics of corrosion prevention and the everyday importance cathodic protection plays in mission critical operations. Southern has authored or co-authored several U.S. patents and is published in several industry magazines including Pipeline & Gas Technology, POWER, American Oil & Gas Reporter and Compressor Tech II. He is a 1982 graduate of the School of Mines.

WHAT: FreeWave's FGRCP Industrial 900MHz Cathodic Protection (CP) Remote Monitoring Radio
Energy and Pipeline Companies wrestle to meet new stricter state and federal pipeline integrity requirements while simultaneously trying to control operating costs. Recent, unfortunate, pipeline news events pushed corrosion and cathodic protection to front page news across the nation to the extent that the U.S. Congress and several states passed legislation directed specifically toward cathodic protection practices. Many companies are looking to new technologies and automation for answers. Unfortunately, ever changing cell phone technologies left some companies scrambling to stay ahead of telemetry obsolescence. Effective answers to critical issues affecting public safety are often found in a combination of both old and new technology.

This presentation will focus on how Cathodic Protection Remote Monitoring Units, such as FreeWave's recently introduced FGRCP 900 MHz Radio, automatically collect and report mission critical, corrosion prevention data from remote rectifiers and test points and transmit that data back to a central data collection system via wireless, radio modems--often using a companies' existing radio networks.

The FGRCP automates the remote monitoring of critical pipes and culverts to identify and prevent corrosion that can lead to leaks, groundwater contamination and other such adverse scenarios affecting overall water quality, supply and/or public safety.

WHERE: 2008 AWWA/WEF Information Management Technology and Customer Service Joint Conference and Expo.
Detroit Marriott at the Renaissance Center, Ambassador Salon 1
 Detroit, MI 

WHEN: Monday, March 31, 2008
1:30 p.m. - 1:50 p.m. EDT

CONTACT: For more information on FreeWave, or to set up an interview with Mr. Southern on the topic above, please contact Terri Douglas at Catapult PR-IR at (303) 581-7760, ext. 18 or tdouglas@catapultpr-ir.com



cathodic protection cp spread spectrum wireless communications remote monitoring spread spectrum radios energy pipeline pr public relations ]]>Tue, 01 Apr 2008 17:16:54 -0500http://www.catapultpr-ir.com/rss-read/freewave-technologies-david-southern-to-share-benefits-of-automated-cathodic-protection-systems-at-awwawefRight for the Mediumhttp://www.catapultpr-ir.com/rss-read/right-for-the-mediumBusinessMake sure all the writing for printed materials is written specifically for that medium. Cut and pasting a brochure for web material or vice versa will produce an unpolished feel.Mary
pr writing public relations strategy pr writing ]]>Fri, 28 Mar 2008 11:56:58 -0500http://www.catapultpr-ir.com/rss-read/right-for-the-mediumAvoid Buzzwords, Hype and Superlativeshttp://www.catapultpr-ir.com/rss-read/avoid-buzzwords-hype-and-superlativesBusinessJournalists and analysts alike have limited patience with news releases and pitches that are filled with jargon and outlandish claims. Some journalists even use a filter to detect and weed out releases that have too many buzzwords. To keep your...MaryJournalists and analysts alike have limited patience with news releases and pitches that are filled with jargon and outlandish claims. Some journalists even use a filter to detect and weed out releases that have too many buzzwords. To keep your release from being zapped, here are some words to avoid: end-to-end, customer-centric, nimble, robust, Web-centric, leading edge, revolutionary, state of the art, future proof and mission critical. The best advice? Try and write like a journalist. Use plain English to describe your product or service and the benefits it provides. Editors appreciate this approach and are much more likely to use your release when it's written in a straightforward fashion.



pr writing public relations strategy pr writing ]]>Fri, 28 Mar 2008 11:17:08 -0500http://www.catapultpr-ir.com/rss-read/avoid-buzzwords-hype-and-superlativesKnow Thy Reporterhttp://www.catapultpr-ir.com/rss-read/know-thy-reporterBusinessRead at least several back issues and recent articles by the reporter you're pitching. Reporters don't appreciate it when PR pros appear unknowledgeable about their publication.Mary
pr reporters pr strategy public relations communication ]]>Fri, 28 Mar 2008 11:13:50 -0500http://www.catapultpr-ir.com/rss-read/know-thy-reporterProof Perfectlyhttp://www.catapultpr-ir.com/rss-read/proof-perfectlyBusinessAlways proof everything you write before sending it off to a reporter. Misspelled words - even in an email - can offend an editor and create instant rejection.Mary Misspelled words - even in an email - can offend an editor and create instant rejection.

pr public relations strategy public relations strategies pr tips public relations tips ]]>Mon, 25 Feb 2008 16:10:28 -0600http://www.catapultpr-ir.com/rss-read/proof-perfectlyThe 'Golden Rule' of Communicationhttp://www.catapultpr-ir.com/rss-read/the-golden-rule-of-communicationBusinessWhen talking to the media or analyst community, always have three key points you want to make during the course of your discussion. Then, practice the Golden Rule of Communication: Tell them what you're going to tell them; Tell them: Then...Mary
  1. Tell them what you're going to tell them;
  2. Tell them:
  3. Then tell them what you told them.
Repetition really does work!

pr public relations communications marketing ]]>Mon, 25 Feb 2008 16:08:00 -0600http://www.catapultpr-ir.com/rss-read/the-golden-rule-of-communicationTiming is Everything!http://www.catapultpr-ir.com/rss-read/timing-is-everythingBusinessKeep media schedules in mind while preparing for a launch. Work backwards from the expected launch date to arrange briefings and announcements. Industry analysts briefings - schedule one to two months ahead of announcement date Product previews...Mary
  • Industry analysts briefings - schedule one to two months ahead of announcement date
  • Product previews and/or product reviews - schedule one to three months, depending on lead times
  • By-lined articles, feature stores, case studies - schedule one to six months, based on lead times

And, of course, news coverage! Pitch according to the frequency and format of the publication:

- Monthly (two months out)
- Weekly (The week prior for Monday release)
- Daily (the day before or, if exclusive, a few days before)
- Online (the day before or the day of release)

public relations launch date pr case studies ]]>Mon, 25 Feb 2008 16:06:02 -0600http://www.catapultpr-ir.com/rss-read/timing-is-everythingTie Your News to Trends, Current Eventshttp://www.catapultpr-ir.com/rss-read/tie-your-news-to-trends-current-eventsBusinessConsider intertwining your own company news with legitimate industry developments, external trends or breaking news. Or tie your press release to a recently published survey, poll, or statistical report. A human-interest story, a current trend, or...Mary
public relations pr press release press releases ]]>Mon, 25 Feb 2008 16:00:46 -0600http://www.catapultpr-ir.com/rss-read/tie-your-news-to-trends-current-eventsAdopt an Editorhttp://www.catapultpr-ir.com/rss-read/adopt-an-editorBusinessPositive media coverage stems directly from investing time in building good relationships. Adopt an editor or reporter at a publication and then continually work to know and build a personal relationship with this individual. - What are their...MaryPositive media coverage stems directly from investing time in building good relationships. Adopt an editor or reporter at a publication and then continually work to know and build a personal relationship with this individual.

- What are their preferences? Two customer references, analyst interviews, access to CEOs, product reviews, competitor background, etc.

- When are their deadlines?

- Get to know them personally: do they have a family? Where dd they go to school?

Read what they write. Email links to stories or facts that may be helpful in their work. Offer commentary on their stories. In the end, little details and prompt follow-up will go a long way towards building a long-term relationship.



media coverage pr public relations building pr relationships ]]>Mon, 25 Feb 2008 15:53:50 -0600http://www.catapultpr-ir.com/rss-read/adopt-an-editor