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Tasktop and IBM continue to advance the business value of ALM and enterprise Agile
Who:
Dave West
Chief Product Officer
Tasktop Technologies
(www.tasktop.com)
West is a software industry thought leader (formerly with Forrester) and Chief Product Officer for Tasktop Technologies. At Tasktop he leads the strategic direction of the company’s Sync and Dev products that help organizations integrate ALM tools, data, people and processes.
Nicole Bryan
Director of Product Management
Tasktop Technologies
(www.tasktop.com)
Bryan has more than 17 years of experience in software and product development, focused primarily on bringing data visualization/infographics and human factors considerations to the forefront of Application Lifecycle Management. At Tasktop, she is focused on improving how software is created and delivered.
What:
Why You Need an ALM Data Model: Increasing Visibility and Transparency to Enable Business Agility
Speaker: Dave West, Tasktop
Location: LM-2090
For many organizations, the promise of ALM has been undermined by disconnected tools, processes, organizations and practices. But as organizations pivot business models and deliver faster, the need for ALM is much greater. Increased visibility and flow are the cornerstones to increased business agility. But for many organizations, adopting Agile at the team level has left enterprise ALM in a worse state than before, with teams adopting tools, practices and even process models for their own needs. So how do organizations increase the visibility of software delivery while software is being delivered by a diverse set of project teams, all following slightly different methods and using a variety of tools?
Practicing ALM in a Mixed Lifecycle Tool Environment
Speakers: Nicole Bryan, Tasktop; Gary Cernosek, IBM; Kevin Bauer, IBM
Location: LM-2207
IBM launched the Rational Jazz initiative with a mission for improving collaboration across the software and systems lifecycle. This initiative includes elements from community, architecture and product perspectives. The value of community development can be seen today on Jazz.net, where developers gain insight into products comprising the Rational solution for Collaborative Lifecycle Management (CLM). But the Jazz initiative is larger than Rational itself. The Jazz platform is designed to be open and broader in the scope of capabilities and lifecycle tools. This session will show how the Jazz initiative has evolved to integrate lifecycle tools stemming from a wide range of sources.
Where:
Walt Disney World Swan and Dolphin Hotel
1500 Epcot Resorts Blvd.
Lake Buena Vista, FL 32830
(http://www.swandolphin.com/)
Share:
#Tasktop and #IBM to share #Agile and #ALM best practices for the enterprise at #IBMInnovate
Info:
For additional information about IBM Innovate, please follow this link: (http://www-01.ibm.com/software/rational/innovate/)
For more information on Tasktop Technologies, or to arrange an interview with the speakers, please contact Christie Denniston, APR:
Office: 303-581-7760
Cell: 303-827-5164
(cdenniston@catapultpr-ir.com)
@prhightech
Boulder, CO-based PR firm recognized in high-tech PR ranking
BOULDER, Colo., May 23, 2013 — Catapult PR-IR (www.catapultpr-ir.com), a leader in public relations services for technology companies, today announced it has been ranked by O’Dwyer’s PR Magazine. (http://www.odwyerpr.com) as one of the Top 50 technology-focused firms in the nation. Catapult placed 41 out of the Top 50 ranked firms in 2012. O’Dwyer’s provides the latest news and information about PR firms and professionals, the media, corporations, legal issues, jobs and technology. Each year, O’Dwyer’s ranks applicant public relations firms nationally based on their audited, annual net billings. In Colorado, Catapult continues to be ranked first in technology focused firms.
“According to this ranking, technology PR firms made great gains in 2012, and we are proud to be part of it,” said Guy Murrel, Catapult’s co-founder and principal. “We are pleased to be recognized by O’Dwyer’s PR Magazine as one of the top technology public relations firms nationally. Catapult’s commitment to and experience in helping technology firms achieve their goals is as strong as it was 13 years ago when we started the agency.”
Catapult specializes in helping technology companies define and articulate compelling messages that result in increased brand awareness, thought leadership and building market-leading positions. A boutique agency, its founders and principals play a primary role in both the strategic and day-to-day execution of each and every client engagement. Its proven launch process, and continued commitment to foster win-win relationships between its clients and key industry influencers in the media and analyst community, help tech firms move forward and higher in pursuit of their strategic business goals.
Connect With Others About this Story:
Tweet This: Great news! @catapultpr ranked in the Top 50 technology #PR firms by @odwyerpr http://ht.ly/l1uEi #PR #publicrelations
Helpful Link: O’Dwyers Ranking
About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA’s Gold Pick Award, Holmes Report’s “Best Agency to Work For” award and the Boulder County Business Report’s Mercury 100 Fastest Growing Companies Award. Catapult’s client roster includes the Agile Alliance, TapInfluence, CollabNet, CrowdIt, FreeWave Technologies, Inovonics, JNBridge, and Tasktop Technologies. For more information on Catapult, call 303-581-7760 or visit the company’s Web site at (www.catapultpr-ir.com).
Contact:
Mary Cochran
Director, Marketing and Social Media
Catapult PR-IR
303-581-7760 ext. 10
mcochran@catapultpr-ir.com
CrowdIt supports passionate entrepreneurs, investors, mentors and executives to build their local communities and enable small business success
SPRINGFIELD, MO, May 22, 2013 – CrowdIt (www.crowdit.com), the crowdfunding site for the “New American Dream,” today announced it has partnered with Startup America (http://www.s.co/) in line with its focus of helping promote the next big idea by small businesses of all kinds. The Startup America Partnership supports a national network of communities dedicated to advancing the success of American startups. With more than 32 regions launched and nearly 13,000 members nationwide, Startup America is aiming to reshape American entrepreneurship.
As a new member of Startup America, CrowdIt now is also connected with more than 180 Startup Missouri (http://www.s.co/region/missouri) members. Startup Missouri launched on Jan. 31, 2012 as part of the National Startup America Network. Startup Missouri companies are focused on work in bioscience, technology, and a number of other fields.
“CrowdIt is thrilled to partner with Startup America,” said Jason Graf, CEO and co-founder of CrowdIt. “In today’s economic climate, we have a real opportunity to reinvigorate the individual entrepreneur and the way we nurture small business development in the U.S. We look forward to working with professionals that share the same values and passion.”
CrowdIt is providing an opportunity for everyday people to tap the collective power of the crowd through a second generation crowdfunding site. The company is building a community of dreamers, believers and “suits” to facilitate the success of small business endeavors through peer-review, business networking, team collaboration and mentoring. CrowdIt will fully launch its new crowdfunding portal on June 4. For a chance to be included in CrowdIt’s $10,000 Launch Challenge, please visit (www.crowdit.com).
Share This: #CrowdIt Joins @startupamerica 2 support success of #American #startups #entrepreneur #investor #incubator www.crowdit.com
About CrowdIt
Based in America’s heartland of Springfield, MO, CrowdIt (www.crowdit.com) is the crowdfunding site for believers of the New American Dream. Its crowdfunding site goes beyond just funding great ideas, but focuses on supporting success through peer and expert advisory support, business networking and sharing of best practices and knowledge. CrowdIt’s belief is that crowdfunding will help drive the next wave in innovation and economic expansion, and underpins its mission to support small business growth. A startup, CrowdIt is privately held and backed by venture capital firm Baron VC. For more information, please visit (www.crowdit.com).
# # #
Media Contact:
Terri Douglas
Catapult PR-IR
O: 303-581-7760, ext. 18
M: 303-808-6820
tdouglas@catapultpr-ir.com
CrowdIt CEO Jason Graf, an applicant to the 2006 ‘The Apprentice’ television show, beats Donald Trump to the crowdfunding market
SPRINGFIELD, MO, May 21, 2013 – CrowdIt (www.crowdit.com), the crowdfunding site for the “New American Dream,” today announced an ironical twist in the crowdfunding world.
If you follow the crowdfunding industry, you might have seen how acclaimed real estate mogul and crowdfunding newbie, Donald Trump, threw his hat in the ring for a new and exciting venture – to provide monetary support through “FundAnything,” (http://fundanything.com/en), a new crowdfunding site that aims to do just that – “fund anything.”
Now rewind to 2006 – a young entrepreneur by the name of Jason Graf tried out to be a participant in one of Trump’s many successful endeavors, a TV show series aptly called “The Apprentice.” Unfortunately, Graf was turned away, but like any visionary he still had a burning desire to follow his dreams and trust his intuition.
“Being an entrepreneur means creatively defining your own destiny and it’s my desire to succeed that motivated me to get involved in The Apprentice,” explains Graf. “Being rejected by the show only perpetuated my hunger for new business opportunities, which eventually led to launching a crowdfunding platform earlier this year.”
Fast forward to today – if you’re following Mr. Trump’s latest endeavor, you probably came across an interesting article last week on IndieWire.com that touts ways for new crowdfunding platforms to gain attention in the public eye: (http://www.indiewire.com/article/how-does-a-newish-crowdfunding-site-gain-attention-hire-donald-trump-or-offer-free-publicity-support).
It just so happens that the once overlooked apprentice hopeful, Jason Graf, has caught the eye of the industry – securing prominence in the story in “IndieWire” and establishing his company, CrowdIt, in a very respectable vein.
“While Trump’s support of such an emerging industry is exciting, it’s great to see that my colleagues and I beat him to market and now get to compete alongside the celebrity mogul,” said Graf.
CrowdIt aims to usher in the next generation crowdfunding site, as the company is providing an opportunity for people to tap the collective power of the crowd far beyond just the prospect of funding. The company is building a community of dreamers, believers and suits to facilitate the success of small business endeavors through peer-review, business networking, team collaboration and mentoring.
CrowdIt’s CEO, while humbled by his past failure, is more driven than ever to be a leader in the crowdfunding industry and in society. He hopes to inspire others to embark upon their own journey on the path to success and sees crowdfunding as an easy way to incentivize people of all backgrounds to take that first step.
“One day, I’m going to be looking back on all of this and smile,” Graf said. “As for my new competitor in the crowdfunding industry, I have but one question: Who’s the apprentice now?”
About CrowdIt
Based in America’s heartland of Springfield, MO, CrowdIt (www.crowdit.com) is the crowdfunding site for believers of the New American Dream. Its crowdfunding site goes beyond just funding great ideas, but focuses on supporting success through peer and expert advisory support, business networking and sharing of best practices and knowledge. CrowdIt’s belief is that crowdfunding will help drive the next wave in innovation and economic expansion, and underpins its mission to support small business growth. A start-up, CrowdIt is privately held and backed by venture capital firm Baron VC. For more information, please visit (www.crowdit.com).
# # #
Media Contact:
Terri Douglas
Catapult PR-IR
O: 303-581-7760, ext. 18
M: 303-808-6820
tdouglas@catapultpr-ir.com
Innovative ‘Dreamers’ and startups continue looking to CrowdIt for more than funding
SPRINGFIELD, MO, May 21, 2013 – CrowdIt (www.crowdit.com), the crowdfunding site for the “New American Dream,” today announced 10 new projects are now available to preview on its site. These projects represent a wide variety of ventures from fashion and science to housing and technology. Two weeks from today (June 4, 2013), CrowdIt’s official website will launch and all submitted projects will be available for funding.
“We’ve received a wonderful response from people wanting to launch their dreams with CrowdIt,” said Jason Graf, CEO and co-founder of CrowdIt. “We are eagerly anticipating our launch when Dreamers will officially be able to tap the power of the crowd.”
The latest project submissions include:
• StarDreams – a small business that creates the image of a starry sky on ceilings.
• The Inferno Element Protection System (EPS) (www.infernotek.com/) – a backpack that converts into a full body system and is designed to allow for hours of hunting in extreme weather conditions.
• Brandon R. Gould (@Im_possibleman) – a fashion designer and artist who wants to introduce a new art style called Violin.
• Wireless 4 Less (www.wireless4lessnow.com/) – offers alternative options to traditionally high priced and contracted cellular plans.
• Jens Bilgrav – a four-telescope optical observatory for educational and commercial use in the Sardinian mountains.
• Whale Tails Chips (www.whaletailschips.com) – wants to display the NON Genetically Modified Organism (GMO) Verification seal on bags of whale tail shaped tortilla chips, but needs the funds to ensure guidelines are followed, testing procedures are completed, and new packaging can be created.
• One Card (www.home.qrpro.co/) – an interactive, digital business card that changes the way you communicate with your customers.
• Scripted Designs (www.scripteddesigns.com) – a clothing line and fashion movement that has coached and mentored models from all walks of life.
• High Impact Temporary Housing (www.highimpactpanels.com/index.html) – a temporary housing unit designed for protection from natural disasters
• Club Necessary Education Over Nonsense (N.E.O.N.) – a “homework cafe” and nightclub for teenagers.
All projects submitted on CrowdIt before June 4 will be eligible to participate launch challenge with a $10,000 prize (http://www.crowdit.com/LaunchChallenge). To submit a project please visit (www.crowdit.com).
Share This: #CrowdIt adds 10 more #crowdfunding projects to its site @DontJustDreamIt www.crowdit.com
About CrowdIt
Based in America’s heartland of Springfield, MO, CrowdIt (www.crowdit.com) is the crowdfunding site for believers of the New American Dream. Its crowdfunding site goes beyond just funding great ideas, but focuses on supporting success through peer and expert advisory support, business networking and sharing of best practices and knowledge. CrowdIt’s belief is that crowdfunding will help drive the next wave in innovation and economic expansion, and underpins its mission to support small business growth. A start-up, CrowdIt is privately held and backed by venture capital firm Baron VC. For more information, please visit (www.crowdit.com).
# # #
Media Contact:
Terri Douglas
Catapult PR-IR
O: 303-581-7760, ext. 18
M: 303-808-6820
tdouglas@catapultpr-ir.com
CloudForge leapfrogs GitHub and BitBucket by offering a free plan with unlimited projects and users, and TeamForge for every project and user
BRISBANE, Calif., May 21, 2013, CollabNet® (www.collab.net), the leader for Enterprise Cloud Development, today announced a new version of CloudForge that offers the broadest development tool support, storage availability and unrestrictive usage of any cloud development platform, including GitHub and Atlassian BitBucket. The CloudForge Free Plan provides unlimited private projects, and supports unlimited users. It also provides access to TeamForge, the enterprise-class Agile development platform used to synchronize small teams or thousands of developers and projects. An integration with Box powers content collaboration across any organization to further accelerate the development process. With CloudForge, restrictions are removed so developers and teams can get started instantly, realize value immediately and securely scale based on their growing and maturing needs.
To learn more about CloudForge, its four pricing plans and to sign up for a free account, please visit www.cloudforge.com.
“Following Agile and DevOps adoption, cloud-based software development is moving from grassroots, small-scale projects to larger initiatives and adoption in the enterprise,” said Nick Bell, Senior Director of CollabNet Cloud Services. “With the new CloudForge we remove the restrictive approach other cloud platforms impose on developers and, with the addition of TeamForge, help connect small teams and larger organizations in a very collaborative and enterprise-friendly approach.”
CloudForge disrupts the cloud development landscape by:
• Pricing for value: from the industry’s most complete Free program to the Enterprise platform, CloudForge provides instant value, accelerates adoption and offers a practical path to grow.
• Going unlimited: no restrictions on the number of projects and users.
• Adding tooling: TeamForge for Agile and DevOps, including Agile planning, bug and issue tracking, and collaboration wikis.
• Hybrid SCM: the flexibility to use the source code management tool of choice, with both Git and Subversion being available.
• Managing files and documents: TeamForge and Box bring document management and content collaboration to cloud development.
• Enabling scale: from small teams to thousands of users, CloudForge provides the visibility, centralized management and compliance to grow across the enterprise.
• Removing risk: CollabNet pioneered the adoption of open source tools within large enterprises through its Subversion roots – it has a level of cloud based collaborative development experience as well as infrastructure knowledge that is unmatched in the industry.
With the launch of the market-disruptive CloudForge pricing and feature-set, coupled with TeamForge instances for all users, CollabNet continues to build on its leadership position helping enterprise organizations gain value from cloud and open source technologies. Its five-step blueprint, called Enterprise Cloud Development (http://www.collab.net/solutions), guides organizations as they adopt hybrid cloud strategies into the software delivery lifecycle. With CloudForge, developers build websites, mobile/cloud/web applications, and rapidly prototype and deploy business software. For the enterprise, it offers a fast and practical path to grow and scale organization-wide, through a flexible role-based access security framework that makes it incredibly easy for developers to use and administrators comfortable to scale to thousands of users.
“Box and CollabNet share a common goal to bring enterprise collaboration to the cloud and provide a seamless experience to users and development teams,” said Chris Yeh, Senior Vice President, Platform for Box. “Cloud development practices are moving beyond small teams to more mission-critical areas of the enterprise and CloudForge offers a strong way to get started and scale in a practical fashion.”
“Lowering the barriers of adoption for cloud services and adding value at the base level is a positive move by CollabNet with its new CloudForge platform,” said Ben Kepes, Principal, Diversity Limited. “We see continued adoption of cloud-based services within the software development industry and expect strong growth and innovation during the coming years.”
CollabNet is also leading the adoption of enterprise Git through CloudForge and TeamForge. IT organizations now have the ability to deploy and manage Git and Subversion instances from a single management platform, with best-in-class automation, tracking and compliance that are a must within distributed, enterprise software organizations. CollabNet was the first to offer Git history protection for governance and compliance, and its integration of Black Duck Code Sight provides a single platform to discover and reuse code across Subversion and Git repository boundaries. CollabNet also launched GitEye, a new, free Agile-based Git desktop that has been downloaded by more than 10,000 developers since its introduction less than 30 days ago. To download GitEye visit: www.giteyeapp.com.
For more information about CloudForge, please visit: www.cloudforge.com
For more information about TeamForge, please visit: http://www.collab.net/products/teamforge
For more information about enterprise Git, please visit: http://www.collab.net/products/teamforge/git-for-the-enterprise
Share this: CollabNet leapfrogs #github and #bitbucket with no restrictions and 2 GB storage with new CloudForge www.cloudforge.com
About CollabNet
CollabNet is a leading provider of Enterprise Cloud Development. With more than 10,000 global customers, the company provides a suite of platforms and services to address three major trends disrupting the software industry: Agile, DevOps and hybrid cloud development. Its CloudForge™ development-Platform-as-a-Service (dPaaS) enables cloud development through a flexible platform that is team friendly, enterprise ready and integrated to support leading third party tools. The CollabNet TeamForge® ALM, ScrumWorks® Pro Agile project management and Subversion Edge and Enterprise Git source code management platforms can be deployed separately or together, in the cloud or on-premise. CollabNet complements its technical offerings with industry leading consulting and training services for Agile and cloud development transformations. Many CollabNet customers improve productivity by as much as 70 percent, while reducing costs by 80 percent. For more information, please visit (www.collab.net).
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Media Contact:
Christie Denniston
Catapult PR-IR
M: 303-827-5164
O: 303-581-7760
cdenniston@catapultpr-ir.com
Dan Steele is promoted to oil and gas market manager and Curt Goldman takes on position as key account manager for Northern and Western U.S. Territories
BOULDER, Colo., May 20, 2013 – FreeWave Technologies, Inc. (http://www.freewave.com), manufacturer of the most reliable, high-performance spread spectrum and licensed radios for critical data transmission, today announced Dan Steele’s new role as oil and gas market manager and Curt Goldman’s move to key account manager for Northern and Western U.S. Territories. The boom in oil and gas production, especially within North America, is furthering the need for highly reliable, long-range wireless data communications and FreeWave is aligning its knowledgeable oil and gas team to meet these needs.
“We applaud the promotions of Dan Steele and Curt Goldman,” said Ashish Sharma, chief marketing officer at FreeWave Technologies. “Filling these roles and bringing on new team members will allow FreeWave to continue providing the best service and wireless data solutions in the oil and gas industry.”
Steele has more than 25 years of experience selling Supervisory Control and Data Acquisition (SCADA) networks for the water and wastewater, oil and gas, electric utilities, railroad, traffic, government and process control instrumentation markets. He has been an integral part of FreeWave’s oil and gas team since 2008 and now steps into a larger role as the company’s new market manager.
Goldman will be joining the oil and gas sales team from his previous position as utility market manager. Goldman has been working at FreeWave for five years and will cover key accounts in both the U.S. and Canada.
“Both Curt and I are excited to help lead FreeWave’s oil and gas sales efforts at FreeWave,” said Steele. “There are numerous opportunities both locally and abroad where FreeWave’s solutions can add immediate value for long-term operational success.”
Share this story: Dan Steele & Curt Goldman from @FreeWaveTech promoted to drive growth in #oil and #gas industry #wireless #automation
About FreeWave Technologies
Founded in 1993, FreeWave Technologies, Inc. manufactures the most reliable, high performance, lowest power consumption, spread spectrum and licensed radios for mission-critical data transmission. Through engineering excellence and a relentless commitment to best-in-class manufacturing, FreeWave customers enjoy superior network up-time and range, and the lowest cost of ownership in its class. Based in Boulder, Colorado, FreeWave designs and manufactures radios that are the leading choice for oil and gas, utility, military and numerous other industrial applications. Organizations that count on radio data communications for operational success – where failure and down-time are not an option – trust FreeWave for custom network design, system engineering and customer support that is unparalleled in the market. For additional information, contact FreeWave directly at 866-399-4930 or at newsinfo@freewave.com. Visit the company’s website at (www.freewave.com).
###
Media Contact:
Christin Jeffers
Catapult PR-IR
303-581-7760 ext. 19
cjeffers@catapultpr-ir.com
TapInfluence recognized as one of the world’s most innovative startups within the TiE50 2013 awards program
BOULDER, Colo., May 16, 2013 – TapInfluence (http://bit.ly/18Lhq7P), the leader in influencer marketing, was selected as a finalist for the 2013 TiE50 Awards (http://www.tie50.net/TiE50Awards/TiE50_Finalists_2013.asp). TapInfluence provides the industry’s only cloud-based software that enables brand marketers to automate and scale all aspects of influencer marketing programs. The TiE50 awards program recognizes the world’s most enterprising technology startups and the list of finalists for 2013 were chosen by evaluating nominations from more than 1,100 companies across 22 countries.
“Being named one of the world’s most enterprising technology startups is truly an honor,” said Rustin Banks, co-founder and CEO of TapInfluence. “Not only are we appreciative of the TiE50 organizers and judges for this recognition, but we also want to thank our partners, investors and employees for all their support and collaboration – this award is a testament to how hard we’ve worked and how far we’ve come in such a short period of time.”
All the finalists of TiE50 2013 were chosen based on their business model, IP value and leadership team. Finalists were identified by a team of prominent entrepreneurs, venture capitalists, corporate executives and other domain experts. The TiE50 winners will be announced upon further evaluation and review of presentations at TiEcon 2013 (http://tiecon.org/), on May 17-18, at the Santa Clara Convention Center in Santa Clara, CA.
TapInfluence’s cloud-based software automates the entire influencer marketing process, thereby enabling brand marketers to distribute actionable, branded content, and measure results all on one platform. TapInfluence helps brand marketers extend beyond blogger outreach and provides an interactive platform to facilitate the influencer/brand relationship. As brands connect and interact with millions of consumers online, only TapInfluence provides the opportunity to do so in a meaningful and authentic way, thereby consolidating work flow management and scaling the reach of each campaign.
Details about the TiE50 awards program and the list of finalists are available at (http://www.tie50.net/TiE50Awards/Default.asp). To learn more and vote for TapInfluence, please visit (http://www.tie50.net/CompanyProfile/TiE50CompanyProfile_2013.asp?VwID=JNRQORG4).
Share this: #TapInfluence named one of the hottest #startup companies! #tie50 @TiEcon Read and vote here: http://www.tie50.net/CompanyProfile/TiE50CompanyProfile_2013.asp?VwID=JNRQORG4
About TiE50 Awards
TiE50 is TiE Silicon Valley’s premier annual awards program contested by technology startups worldwide. TiE50 track record since inception in May 2009 shows that 94% of the winners and finalists have been funded, attracting over $20 Billion in investments! More than 110 companies have been acquired, merged or went public. Participating technology startups benefit from a vast ecosystem of venture capitalists, angels, and entrepreneurs. Other participant privileges include significant investor exposure, online virtual showcasing and technology and business partnering/networking. For more information, please visit www.tie50.net.
About TiE:
TiE is a global not-for-profit organization fostering entrepreneurship through mentoring, education, and networking. We consider entrepreneurship to be the single most powerful instrument to advance global prosperity. Our greatest strength is our network of over 60 chapters in 17 countries with a worldwide membership exceeding 14,000 that includes successful entrepreneurs, venture capitalists, corporate executives, and aspiring entrepreneurs. For more information on TiE, please visit www.tie.org.
About TapInfluence:
TapInfluence provides the industry’s only cloud-based software that automates the creation, management and measurement of influencer marketing programs from a single platform. Marketers use TapInfluence to scale their online reach and engagement with consumers in a meaningful and authentic way. Social influencers (content creators on blogs, Facebook, Twitter, YouTube and other social platforms) use TapInfluence to connect with relevant brands and generate revenue from their content. TapInfluence customers include ABC News/United Nations Foundation, Random House, Horizon Organics, International Delight and Redbox. Founded in 2009 and located in Boulder, Colo., TapInfluence is venture-funded and privately held. For more information, please visit www.tapinfluence.com.
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Media Contact:
Christie Denniston, APR
Catapult PR-IR
O: 303-581-7760
M: 303-827-5164
cdenniston@catapultpr-ir.com
@prhightech
Cloud-based influencer marketing platform recognized as a leading new software solution by judges of the 11th annual Stevie® Awards
BOULDER, Colo., May 9, 2013 – TapInfluence (www.tapinfluence.com), the leader in influencer marketing, was named a finalist in the New Product/Service of the Year Category for the Best Software Solution in Marketing/Public Relations for the 2013 American Business Awards (ABA). As a finalist, TapInfluence will ultimately be named a 2013 Gold, Silver or Bronze Stevie® Award winner. TapInfluence provides the industry’s only cloud-based software that enables marketing managers to automate all aspects of influencer marketing programs.
“We are privileged to be a finalist in this year’s American Business Awards program,” said Rustin Banks, co-founder and CEO of TapInfluence. “Influencer marketing has become a critical part of large consumer brands’ integrated marketing mix. CMOs committed to making the most out of their digital marketing budget need a robust software solution to automate the numerous processes involved with developing quality relationships with their customers online.”
The American Business Awards will be presented at two awards events: the ABA’s traditional banquet on Monday, June 17 – in Chicago for the first time, after 10 years in New York; and, the new product & technology awards event on Monday, September 16 in San Francisco. Finalists were chosen by more than 140 business professionals nationwide during preliminary judging in April and May. More than 150 members of nine specialized judging committees will determine Stevie Award placements from among the Finalists during final judging, to take place May 13 – 24.
With the release of TapInfluence’s cloud-based software, the company is executing on its strategy to automate the entire influencer marketing process. It is extending beyond blogger outreach to create an interactive marketplace to facilitate the influencer/brand relationship. As brands connect and interact with millions of consumers online, only TapInfluence provides the opportunity to do so in a meaningful and authentic way, through a single platform, thereby consolidating work flow management and scaling the reach of the campaign.
Details about The American Business Awards and the list of Finalists in all categories are available at www.StevieAwards.com/ABA. To learn more about TapInfluence, please visit www.tapinfluence.com.
Share this: #TapInfluence influencer #marketing software a finalist in 11th annual Stevie Awards! @TheStevieAwards www.tapinfluence.com
About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. A fifth program, the Asia-Pacific Stevie Awards, will debut this year. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
About TapInfluence
TapInfluence provides the industry’s only cloud-based software that automates the creation, management and measurement of influencer marketing programs from a single platform. Marketers use TapInfluence to scale their online reach and engagement with consumers in a meaningful and authentic way. Social influencers (content creators on blogs, Facebook, Twitter, YouTube and other social platforms) use TapInfluence to connect with relevant brands and generate revenue from their content. TapInfluence customers include ABC News/United Nations Foundation, Random House, Horizon Organics, International Delight and Redbox. Founded in 2009 and located in Boulder, Colo., TapInfluence is venture-funded and privately held. For more information, please visit www.tapinfluence.com.
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Media Contact:
Christie Denniston, APR
Catapult PR-IR
O: 303-581-7760
M: 303-827-5164
cdenniston@catapultpr-ir.com
@prhightech
Industry luminary, Banks to present strategies for creating compelling brand content and meaningful consumer interactions at word-of-mouth marketing conference
Who:
Rustin Banks
Co-founder and CEO
TapInfluence
(http://bit.ly/13fu9tK)
Banks is the co-founder and CEO of TapInfluence, formerly BlogFrog, a leading software platform company that automates all aspects of an influencer marketing program with a cloud-based offering. Banks has an MS in Electrical Engineering and left his position in Aerospace, where he designed next-gen satellite systems to start BlogFrog, now TapInfluence, in 2009. An active blogger, he writes about leadership and being the father of three small children.
What:
Native Advertising: Tactics to Integrate Content Into an Authentic User Experience
Communications experts at digital marketing agencies and within corporate marketing teams are always looking for new ways to effectively promote their brands online. If shared content does not resonate with customers in a meaningful way, practitioner’s efforts are in vain. Forcing brand messaging on consumers is a tactic of the past. To be truly effective, organizations must engage with customers in a non-intrusive, natural way. In this session, attendees will learn how to integrate brand content online in an authentic way. Banks will share how to create compelling content that reaches consumers and elevates the perception of the brand with native advertising techniques, including influencer marketing, sponsored conversations and promoted content.
Where:
WOMM-U 2013
Radisson Blu Aqua Chicago
221 North Columbus Drive
Chicago, IL 60601
(www.radissonblu.com/aquahotel-chicago)
When:
Monday, May 20 from 4 p.m. – 5 p.m. CDT
Share:
#TapInfluence @rustinb to share #influencermarketing and #communications strategies at #WOMMU
Info:
To learn more about the WOMM-U conference, please follow this link:
(http://www.womma.org)
To arrange an interview with Banks or to speak with him at WOMM-U, please contact:
Christie Denniston, APR
Catapult PR-IR
Office: 303-581-7760 ext. 13
Mobile: 303-827-5164
Email: (cdenniston@catapultpr-ir.com)
Twitter: @prhightech