July 30, 2012
BLOGFROG OPENS NYC OFFICE TO MEET GROWING DEMAND FOR INFLUENCER MARKETING PLATFORM FROM MARKETERS, AGENCIES AND PUBLISHING PARTNERS
Leading brand marketers look to BlogFrog to tap social influencers and leverage quality content as a means of connecting with millions of target customers
BOULDER, Colo., July 30, 2012, BlogFrog, (www.theblogfrog.com) the industry leader for influencer marketing technology, today announced it has established an office in New York City to better serve brand marketers, advertising and public relations agencies, and its growing roster of media publishing partners. BlogFrog is a fast-growing leader in the social marketing technology space, having just closed a $3.2 million round of funding, doubling its workforce and launching its Influencer Marketing platform that now includes comprehensive reporting, analytics and campaign management capabilities.
“The interest and demand we continue to see among leading brands, agencies and media publishers made opening a New York office a high priority after we closed our round of funding,” said Rustin Banks, co-founder and CEO at BlogFrog. “We look forward to continued growth and playing an active role in advancing best practices that leverage advertising, content marketing and social media to drive value for brands and consumers alike.”
Founded in 2009, BlogFrog works with national brands and leading agency and publishing partners to develop best practices and technical solutions for large-scale social influencer marketing. Using BlogFrog’s Influencer Marketing platform, brands can identify and mobilize social influencers, initiate and distribute meaningful content, and engage millions of target consumers. The platform automates all aspects of an influencer marketing campaign, includes a database of more than 100,000 social media influencers and provides management dashboards to monitor and measure the effectiveness of social influencer programs. It is the first complete platform that allows brands to directly engage in the content created by social influencers – with the scale and measurement they require.
The company also today launched its Influencer Marketing platform and announced a partnership with Meredith Corporation in addition to its New York City office opening.
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BlogFrog is the industry leader for influencer marketing technology. The company works with brand marketers, agencies and publishing partners to harness the power of social influencers through content-driven campaigns that are meaningful and useful for consumers. Its Influencer Marketing platform manages all aspects of high-impact social marketing campaigns, helping brand marketers identify and activate influencers, distribute content across all social networks and measure campaign performance. Brands that use BlogFrog for impactful influencer marketing campaigns include ABC News/United Nations Foundation, KOA Campgrounds, Udi’s Gluten Free, Horizon Organics and Random House. For more information please visit (www.theblogfrog.com).
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