PR Tips of the Trade

BRET DIANICH FROM FREEWAVE TECHNOLOGIES TO PRESENT AT MINNESOTA POWER SYSTEMS CONFERENCE

FreeWave expert will discuss wireless communication technologies for distribution automation

WHO: Bret Dianich

Business Development Executive, Western Region and Renewable Energy

FreeWave Technologies, Inc.

(www.freewave.com)

Dianich joined FreeWave in 2010 as a business development executive for the Western region and renewable energy. Dianich is responsible for business development for solar and wind energy markets, such as utility-scale concentrated solar power, concentrated photovoltaic, wind turbines and wind farms.

Founded in 1993, FreeWave Technologies is a world leader in the innovative design/manufacture of license-free spread spectrum, licensed band radios and wireless data solutions that are trusted for mission critical applications around the world (www.freewave.com).

WHAT: “Wireless Communication Technologies for Distribution Automation: Smart Grid Layers and Players”

Much has been written about the Smart Grid including a myriad of definitions and points of view. Communications has and always will allocate proper distribution of power needed. There are numerous communications players (technologies) that can be deployed across the smart grid applications layers. The “best fit” technology for any one layer or overall system depends on objectives for the system. Decision makers also should factor in the risk profile of the company and their communications requirements will start to take shape.

This presentation is intended to provide a point of view focused solely on the application layers, how they impact the Distribution Layer and support the communications technologies at each layer. Dianich also will provide attendees with specific criteria to consider when selecting a communication technology.

WHERE: 47TH Annual Minnesota Power Systems Conference

Earle Brown Heritage Center

6155 Earle Brown Drive

Minneapolis, MN 55430

WHEN: Distribution Automation/Communication – Wednesday, Nov. 2, 2011 from 9:15 a.m.-10 a.m.

CONTACT: For more information on FreeWave, or to set up an interview with Mr. Dianich, please contact:

Christin Jeffers

Catapult PR-IR

(303) 581-7760, ext. 19 or

cjeffers@catapultpr-ir.com