April 3, 2008

How to do work with your PR firm during Company/Product Launches

The success of PR launches is largely a two-way street. Company spokespersons need to make time for media interviews prior to the announcements. PR launches often are stymied by inaccessible company spokespeople during the most critical weeks for phone or face-to-face interviews.  Spokespersons who make these appointments a top priority enable their PR firm to set up more interviews with very tight, often inflexible media/analyst schedules.  Once an interview is scheduled, try not to reschedule it. It’s often difficult for media/analysts to rework their schedules to accommodate new dates and times.  Some reporters will just cancel the meeting all together.