James Clark and Wendy Hofstetter of Room 214 to Conduct AMA Data and Dashboards Workshop in Atlanta

May 28, 2010

Boulder, Colo. — May 28, 2010 — James Clark, co-founder of Room 214 and Wendy Hofstetter, group practice leader in entertainment at Room 214, will lead the upcoming AMA Data and Dashboards workshop in Atlanta on June 2 and 3. The workshop provides mid- to senior-level marketers with the knowledge to put data at the center of their marketing decisions.

With the shift of marketing resources to online and social media as a way to lower costs and increase marketing effectiveness, marketers now have a tremendous amount of data at their disposal. Knowing what to do with that data is often overwhelming.

This intensive two-day seminar will dive into the how to gather, filter, curate and visualize the data that matters most for assessing marketing ROI. Attendees will receive a simple stepped-approach to launching marketing dashboards that quantify the overall impact marketing is having on stated business objectives such as sales, customer service, retention and brand visibility.

Key Learning Objectives

Aligning the scope of a marketing dashboard with the organization’s knowledge needs.
Identifying the right metrics to include on a dashboard to identify opportunities and threats and forecast performance.
Integrating analytics and dashboard metrics.
Overcoming gaps in data or missing information.
Developing robust processes to support marketing resource allocation and performance management.
Selecting the right deployment technology to create an engaging interface and easy-to-maintain operation.
Designing the user experience for simplicity and richness of learning.
Developing a marketing measurement plan to ensure that the dashboard evolves to meet the ever-changing needs of the marketing organization.

Supporting Quotes
“Data visibility is pushing marketing further toward organizational integration among sales, customer service, brand and public relations. Having a dashboard to correlate and track the interdependence of these disciplines is critical to forward thinking and acting organizations.”
- James Clark, co-founder, Room 214

Supporting Resources