February 11, 2011

THE SOFTWARE CLUBS PRESENTS PR IN THE NEW MEDIA ERA

Prestigious panel of experts will discuss the impact of social media on public relations

WHO:  Moderator:
Nadine Pyter, Marketing Director, Confio

Speakers:
Doyle Albee, President and Social Media Practice Director, Metzger Associates
Bio: http://www.linkedin.com/in/doylealbee
 
Greg Davoll, Product Marketing Director, Quest Software
Bio: http://www.linkedin.com/in/gregdavoll
 
Terri Douglas, Co-Founder and Principal, Catapult PR-IR
Bio: http://www.catapultpr-ir.com/aboutus/ourTeam.php
 
WHAT:  PR in the New Media Era
The event will cover:

• The impact of Social Media on PR
• Balancing traditional PR practices (trying to get analyst quotes, trade articles, etc) with Social Media
• Selling Social Media internally and linking it to corporate goals
• Guerilla Social Media (finding online communities and identifying bloggers, tweeters, etc)
• Measuring Success

WHERE:  To be held in Denver. 

WHEN:  Wednesday February 23rd from 5 PM to 7:15 PM
Networking is from 5:00 to 5:30 PM

COST:  No charge for all BSC or DSC Members. $40 for non-members (cash or check payable to the Boulder Software Club at the door only). Non-members must be a current Software or SaaS company employee to qualify to attend.
 
CONTACT:  Christin Jeffers
 Catapult PR-IR
 303-581-7760, ext. 19
 cjeffers@catapultpr-ir.com