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April 2, 2013
TAPINFLUENCE’S CO-FOUNDER AND CEO, RUSTIN BANKS, TO JOIN INFLUENCER MARKETING PANEL AT AD:TECH SAN FRANCISCO 2013
Banks to join panel of marketing luminaries discussing how brands are connecting with millions of consumers using influencer marketing
Who:
Rustin Banks
Co-founder and CEO
TapInfluence
(www.tapinfluence.com)
Banks is the co-founder and CEO of TapInfluence, formerly BlogFrog, a leading software platform company that automates all aspects of an influencer marketing program with a cloud-based offering. Banks got his start in online communities when he was 12 years old by hosting computer Bulletin Board Systems (BBS) out of his parent’s closet. With an MS in Electrical Engineering, he left his position in Aerospace, where he designed next-gen satellite systems to start BlogFrog in 2009, which recently re-launched as TapInfluence. An active blogger, he writes about leadership and being the father of three small children.
What:
Track: Under the Influence
Panel Session: Collaborative Marketing: Driving Consumer Powered Products and Marketing
In 2003, communication was primarily one-to-one, and marketers focused almost exclusively on communicating directly with a mass audience. Since then, the marketing industry has rapidly changed and experienced technological growth that marketers are just beginning to put into perspective. The common theme across this revolution is an evolution towards collaboration. This panel will focus on the future of marketing –where brands must market “with” consumers, not “at” them, thinking strategically about how to invite them into the marketing mix. A Collaborative Marketing Future is a reality already set in motion, one that is consistent with consumers’ instinctive tendencies to share and contribute. The future is one where companies that are closest to those who buy, use and advocate for their products to wiAs part of this panel, Banks will discuss how brands can leverage influencer marketing to interact with millions of consumers. Brand marketers are noticing that consumers increasingly ignore banner ads and turn to social networks where friends, peers and like-minded people share content about their favorite products and purchasing experiences. Banks will discuss the future of influencer marketing and how automated, cloud-based technology platforms will provide everything brands need to effectively engage with consumers to build trust and loyalty.
Where:
ad:tech San Francisco
Moscone Center West
800 Howard St.
San Francisco, CA 94103
When:
Wed., April, 10 from 5:50 p.m. PDT – 6:10 p.m. PDT (Room 3006)
Share:
#TapInfluence @rustinb to join panel of experts and discuss collaborative #marketing at #adtechsf www.tapinfluence.com
Info:
To register for this conference, please follow this link:
(http://na.ad-tech.com/sf/register/)
To arrange an interview with Banks or to speak with him about his presentation please contact:
Christie Denniston
Catapult PR-IR
Office: 303-581-7760 ext. 13
Mobile: 303-827-5164
Email (cdenniston@catapultpr-ir.com)
Twitter: @prhightech
March 18, 2013
HAVEN HOME, A DIVISION OF READER’S DIGEST NORTH AMERICA, SELECTS TAPINFLUENCE TO SCALE AND MEASURE EFFECTIVENESS OF INFLUENCER MARKETING PROGRAMS
Cloud platform takes the manual headache out of managing social influencers across multiple sites; detailed analysis provides insight and measurement to digital advertisers
BOULDER, Colo., March 18, 2013, TapInfluence (www.tapinfluence.com), (formerly BlogFrog), the leader in influencer marketing, today announced that Haven Home, a division of Reader’s Digest North America, is a new customer for its influencer marketing software platform. Haven Home will use TapInfluence’s new cloud-based software to offer advertising customers branded, measurable influencer marketing campaigns that feature useful content developed by its growing community of brand-affiliated influencers. For publishers and digital marketing agencies, TapInfluence now provides a single software platform to help supplement traditional banner advertising campaigns with embedded content that is authentic, trusted and actionable.
“Influencer marketing campaigns are increasingly important to our clients as they work to engage with their customers through content that is targeted and informative,” said Andrew Augustine, director of digital sales, Haven Home.
“TapInfluence is the only cloud-based software platform that allows us to easily manage large numbers of influencers across multiple digital properties while, at the same time, providing the social publishing capabilities and detailed reporting our valued customers need. This end-to-end approach is unique, and will allow us to execute on our social content strategy much faster and more efficiently.”
Reader’s Digest Association (RDA) is a leading global, multi-brand and multi-platform media and direct marketing company that educates, entertains and connects audiences around the world. It is dedicated to providing customers with the inspiration, ideas and tools to simplify and enrich their lives. In 2011, RDA acquired Haven Home Media, one of the biggest aggregators of home and garden content online, which includes a network of more than 70 websites with an audience of 14 million. Using TapInfluence’s influencer marketing platform, Haven Home will help brand customers tie marketing programs to compelling content created by influencers; present influencers with new opportunities to work with brands; and, provide readers with engaging content they expect from the most trusted name in publishing.
Since its founding in 2009, TapInfluence has been connecting brands and social influencers to create mutually beneficial relationships. The company pioneered large-scale, influencer marketing programs that reach millions of consumers across all social networks. A long-time champion of the blogger, its software helps marketers and influencers connect with consumers in ways that are lasting and meaningful. Unlike today’s point solutions, TapInfluence is the only software to automate all aspects of influencer marketing, including influencer identification and activation, content distribution and ROI-based analysis.
Share this: #TapInfluence software to help #ReadersDigest scale and measure #influencermarketing campaigns for customers www.tapinfluence.com
About The Reader’s Digest Association, Inc.
Reader’s Digest Association (RDA) is a global media and direct marketing company that educates, entertains and connects consumers around the world with products and services from trusted brands. For more than 90 years, flagship brand Reader’s Digest, the world’s largest circulation magazine, has simplified and enriched consumers’ lives by discovering and expertly selecting the most interesting ideas, stories, experiences and products in health, home, family, food, finance and humor. Taste of Home is the world’s largest circulation food publication and is the leading multi-platform producer of information on food, cooking and entertaining. Other brands include The Family Handyman, Birds & Blooms, Country, and many other enthusiast titles in the U.S. and internationally. The company provides content in print; online; via digital download on iPad, mobile apps, Kindle, KindleFire, Nook, Sony Reader and Zinio; books and home entertainment products; Facebook, Twitter and other social media outlets. Further information about the company can be found at www.rda.com.
About TapInfluence
TapInfluence (formerly BlogFrog) provides the industry’s only cloud-based software that automates the creation, management and measurement of influencer marketing programs from a single platform. Marketers use TapInfluence to scale their online reach and engagement with consumers in a meaningful and authentic way. Social influencers (content creators on blogs, Facebook, Twitter, YouTube and other social platforms) use TapInfluence to connect with relevant brands and generate revenue from their content. TapInfluence customers include ABC News/United Nations Foundation, Random House, Horizon Organics, International Delight and Redbox. Founded in 2009 and located in Boulder, Colo., TapInfluence is venture-funded and privately held. For more information, please visit www.tapinfluence.com.
# # #
Media Contact:
Christie Denniston, APR
Catapult PR-IR
O: 303-581-7760
M: 303-827-5164
cdenniston@catapultpr-ir.com
@prhightech
TAPINFLUENCE, FORMERLY BLOGFROG, RELEASES CLOUD-BASED SOFTWARE TO AUTOMATE AND SCALE INFLUENCER MARKETING
TapInfluence helps brands get out of banners and sidebars
and into content consumers want and trust
BOULDER, Colo., March 18, 2013, TapInfluence (www.tapinfluence.com) (formerly BlogFrog), the leader in influencer marketing, today announced that its software platform for automating all aspects of an influencer marketing program is now available as a cloud-based offering. The software automates the time-consuming and manual process of identifying and engaging with large numbers of social influencers (content creators on blogs, Facebook, Pinterest, Twitter and other social platforms), and includes a powerful, integrated management platform that distributes content across all social networks and provides detailed campaign analysis via measurement dashboards. Brands can now connect and interact with millions of consumers in meaningful and authentic ways through a single platform, and tap into a searchable marketplace of more than 100,000 registered social influencers.
“Brand marketers know that money spent on banner advertising is increasingly wasted as consumers are completely numb to this intrusive form of digital marketing. TapInfluence is driven to get brands out of the sidebar and directly into the content that engages customers, builds trust and loyalty, and provides value to all parties – brands, influencers and consumers,” said Rustin Banks, co-founder and CEO of TapInfluence. “Our integrated software platform, coupled with our growing marketplace of influencers, addresses this growing shift in marketing resources and supports the maturity and rise of influencer marketing in the overall marketing mix.”
Influencer marketing is vitally important to brand marketers as consumers increasingly ignore banner ads and turn to social networks where friends, peers and like-minded people share purchase-related content. This social content – which is more trusted, authentic and effective than digital advertising – is the basis for effective influencer marketing. Meanwhile, as brands build their own communities of social influencers, the job of managing programs and monitoring content across social networks has become extremely time-consuming. TapInfluence is the only software to automate all aspects of influencer marketing, including influencer identification and activation, content distribution and ROI-based analysis.
“Influence marketing is critical to maximizing return on social media engagement. Gleanster Research estimates that somewhere between 4 percent and 5 percent of a brands’ target audience can actually influence sales,” said Ian Michiels at Gleanster. “Finding these individuals and engaging them as brand champions should be a cornerstone to every social media strategy.”
Since its founding in 2009, TapInfluence has been connecting brands and social influencers to create mutually beneficial relationships. The company pioneered large-scale, influencer marketing programs that reach millions of consumers across all social networks. A long-time champion of the blogger, its software helps marketers and influencers connect with consumers in ways that are lasting and meaningful. Its unique ability to facilitate the publication of socially distributed content led to rapid growth for the startup, $4.1 million in funding and a client roster that includes 75 Fortune 1000 brands, marketing agencies and publishers. It is now executing on its strategy to automate the influencer marketing process, extending its influencer community beyond bloggers, and creating an interactive marketplace to facilitate the influencer/brand relationship.
According to a February, 2013 Forrester Research, Inc. report entitled: “Four Social Marketing Tools You Need,” “Agencies have long offered viral marketing services – but influencer marketing is finally being seen as a science rather than an art. Vendors are now using data to help marketers identify key influencers from either the general online population or a marketers existing customer base and then to recruit those influencers into technology-driven and highly trackable viral sharing programs.”
Share this: #TapInfluence, formerly #blogfrog, re-launches with fully automated cloud-based Influencer Marketing platform. www.tapinfluence.com
About TapInfluence
TapInfluence (formerly BlogFrog) provides the industry’s only cloud-based software that automates the creation, management and measurement of influencer marketing programs from a single platform. Marketers use TapInfluence to scale their online reach and engagement with consumers in a meaningful and authentic way. Social influencers (content creators on blogs, Facebook, Twitter, YouTube and other social platforms) use TapInfluence to connect with relevant brands and generate revenue from their content. TapInfluence customers include ABC News/United Nations Foundation, Random House, Horizon Organics, International Delight and Redbox. Founded in 2009 and located in Boulder, Colo., TapInfluence is venture-funded and privately held. For more information, please visit www.tapinfluence.com.
# # #
Media Contact:
Christie Denniston, APR
Catapult PR-IR
O: 303-581-7760
M: 303-827-5164
cdenniston@catapultpr-ir.com
@prhightech
February 14, 2013
BLOGFROG’S JENNIFER BEAUPRE TO DISCUSS INFLUENCER MARKETING AT BOULDER INTERNATIONAL FILM FESTIVAL’S DIGITAL MEDIA SYMPOSIUM
Beaupre will explore how brands can leverage social media influencers to reach consumers
Who:
Jennifer Beaupre
BlogFrog
Beaupre is VP of marketing at BlogFrog, the industry leader for influencer marketing technology. She is responsible for marketing campaigns, social media, public relations, content, lead generation and branding. Prior to BlogFrog, she was vice president of global marketing at Acrolinx. An industry thought leader, Beaupre is a regular blogger, content contributor and speaker at industry events and conferences.
What:
Why Influencer Marketing Matters
A monumental shift is occurring in marketing expertise. While industry leaders and brands once held all the cards, consumers are rapidly coming up to speed. Brands are learning the intricacies of social media at the same pace as their targets. In this day and age, there are bloggers with bigger audiences than reality television shows and these bloggers are producing valuable content that consumers trust. How will brands catch up? How can they use this shift to their advantage? This session will answer these questions and discuss why influencer marketing matters and how brands can leverage the power of social media influencers to reach millions of consumers with compelling content online.
Where:
St Julien Hotel and Spa
900 Walnut St. Boulder, CO 80302
When:
Fri., Feb. 15, 2013
Share:
#BlogFrog @jenbeaupre to discuss #influencer #marketing, #socialmedia leverage at #dimeboulder http://dimeboulder.com/
Info:
To buy a ticket for this event please follow this link:
(http://www.bouldertheater.com/event/biff-digital-media-symposium-3)
To arrange for an interview with Beaupre, or to speak with her about her presentation, please contact Christie Denniston at Catapult PR-IR:
Office: 303-581-7760, ext. 13
Mobile: 303-827-5164
Email (cdenniston@catapultpr-ir.com)
Twitter: @prhightech
February 13, 2013
BLOGFROG’S JENNIFER SWARTLEY TO PRESENT ON MACRO MARKETING TRENDS FOR 2013 DURING SOCIAL MEDIA WEEK
Swartley will be a panelist during Social Media Week to discuss influencer marketing trends and the impact on businesses and consumers in the year ahead
Who:
Jennifer Swartley
BlogFrog
Swartley builds relationships with channel partners in New York City by creating powerful social influencer extensions to their digital media offerings. Prior to BlogFrog, she was the executive director of digital marketing at Meredith Corporation.
What:
Macro Trends for 2013 – Where do we go from here?
Social media is playing an increasingly large role in the way consumers and businesses interact. Digital, social and mobile interfaces are now shaping personal relationships and business outlooks at a quick and powerful rate. Based on how social media shaped the world in 2012, and her influencer marketing expertise, Swartley will discuss major trends from the previous year and provide a strong understanding of what 2013 will hold regarding marketing and pop culture. Swartley will be joined by Ted Rubin, Collective Bias chief social media officer, Terry Young, Sparks & Honey CEO, Jeremy Goldman, Firebrand Group founder, and Brian Ries, Daily Beast senior social media editor. Together, they will address what digital media will hold for customers and the businesses they serve during this social media week panel event.
Where:
Ogilvy Theatre
636 11th Ave at 47th St., 1st Floor
New York, NY
When:
Thurs., Feb. 21, 2013 6:30 p.m. – 9 p.m. EST
Share:
#BlogFrog @jenswartley to present 2013 #influencer #marketing trends during #socialmediaweek Feb. 21
Info:
To register for the event please follow this link: (http://dflashsmw2013.eventbrite.com/)
To arrange an interview with Swartley, or to speak with her about her presentation, please contact Christie Denniston at Catapult PR-IR:
Office: 303-581-7760, ext. 13
Mobile: 303-827-5164
Email (cdenniston@catapultpr-ir.com)
Twitter: @prhightech
January 9, 2013
BLOGFROG ENJOYS BREAKOUT YEAR IN 2012 AS INFLUENCER MARKETING AND EARNED MEDIA HIT CRITICAL MASS WITH MARKETERS
BlogFrog doubles revenues and employees, receives venture funding, opens NYC office and continues to build out industry’s leading integrated influencer platform
BOULDER, Colo., Jan. 7, 2013, BlogFrog, the industry leader for influencer marketing technology, heads into 2013 with strong momentum based on both internal successes and strong shifts within the marketing industry toward content-based, earned media campaigns. Highlights of 2012 include the national launch of its Influencer Marketing platform, securing $3.2 million in venture funding, opening an office in New York City and doubling its staff, revenue and number of influencers within its network. It also added key new members to its executive team and received industry recognition for its customer successes and technical innovation. The coming year bodes well for BlogFrog as brand marketers increasingly look to connect with consumers in meaningful ways through the growing popularity of earned media and native advertising.
“During the past year, BlogFrog made significant strides in all aspects of its business and, with the influencer marketing industry segment in rapid growth mode, 2013 looks even more promising,” said Rustin Banks, co-founder and CEO for BlogFrog. “Brands, including the largest social networks, realize that authentic and meaningful content that results in earned media is the most effective way to engage with consumers. BlogFrog is excited to meet this increased demand with new innovative offerings in 2013.”
BlogFrog experienced strong customer and revenue growth during 2012 due to its unique ability to help marketers quickly identify and engage with people who are influential online. Its Influencer Marketing platform helps brands mobilize the selected social media influencers at scale, and initiate and distribute meaningful content for consumers as they move through the purchasing decision-making process. It automates all aspects of an influencer marketing campaign, allowing brands to garner coveted “earned media” that increases awareness, drives engagement, supports brand values and improves bottom-line results.
Highlights for BlogFrog in 2012 include:
Business Performance – BlogFrog experienced strong growth in 2012 and doubled its revenue and employee headcount. After bootstrapping and building its business organically, BlogFrog closed on a $3.2 million round of funding in June, led by Grotech Ventures. It quickly expanded with a new office in New York City to better service its growing roster of publishing and agency partners. It also added key executives to the team, including Raviv Turner, product manager; Greg Zippi, vice president of sales; Jay Wallingford, vice president of engineering; Molly Theda, director of human resources, and Jennifer Beaupre, vice president of marketing. To bolster and manage its New York office, BlogFrog added Jennifer Swartley as head of channel business development. The new executive additions bring expertise from digital content, online marketing and enterprise SaaS industries, based on experience working at companies like Omniture, DSL, Jive Software and Conde Naste.
Technology Innovation – During 2013, BlogFrog rolled out its Influencer Marketing platform that automates the “identify, activate, distribute and measure” processes of an influencer marketing campaign. It also added comprehensive analytics and reporting dashboards that present a graphical view of campaign effectiveness, real-time monitoring of influencer reach and content impressions and, most importantly, detailed analysis of social engagement. The company also announced its’ Influencer Circle program which connects leading bloggers/influencers with brands to create relevant, authentic content that engages like-minded consumers. Currently, there are more than 100,000 bloggers and social influencers in the BlogFrog Influencer Circle network. In addition, BlogFrog launched a new Hispanic Influencer Marketing program that connects brands to its growing base of Latino influencers. BlogFrog’s increased focus on influencer marketing for global markets now help brands create trust and better connect with a wider audience of consumers.
Market Leadership – BlogFrog was recognized for several industry awards during 2012, including the Forrester Groundswell Award, The Internationalist and the eContent 100. Forrester Research’s Groundswell Award recognized the company for its work for the Million Moms Challenge campaign, a joint effort by ABC News and the United Nations Foundation (UNF) that generated more than 30 million social media impressions and connected thousands of moms in the U.S. with moms in developing countries. Lastly, BlogFrog began to focus on several new vertical markets which rely upon the ever-evolving visual web, including the food and fashion industries.
“BlogFrog had a breakout year in 2012 and we are incredibly excited to build on this strong momentum and to rollout new, innovative offerings during the coming year,” said Holly Hamann, co-founder and CMO for BlogFrog. “As the social marketing industry continues to evolve and mature, BlogFrog will continue to work with customers and partners to develop best practices that result in new levels of engagement and results across the board.”
Share This Story: #blogfrog ushers in #newyear with #momentum and #growth in #influencer #marketing www.theblogfrog.com
About BlogFrog
BlogFrog is the industry leader for influencer marketing technology. The company works with brand marketers, agencies and publishing partners to harness the power of social influencers through content-driven campaigns that are meaningful and useful for consumers. Its Influencer Marketing platform manages all aspects of high-impact social marketing campaigns, helping brand marketers identify and activate influencers, distribute content across all social networks and measure campaign performance. Brands that use BlogFrog for impactful influencer marketing campaigns include ABC News/United Nations Foundation, KOA Campgrounds, Udi’s Gluten Free, Horizon Organics and Random House. For more information please visit www.theblogfrog.com.
# # #
Media Contact: Christie Denniston Catapult PR-IR O: 303-581-7760 M: 303-827-5164 cdenniston@catapultpr-ir.com
December 12, 2012
BLOGFROG ADDS VP OF SALES TO HELP MEET GROWING DEMAND FROM BRAND MARKETERS FOR ITS INFLUENCER MARKETING PLATFORM
Greg Zippi brings more than 26 years of technology and digital marketing sales experience to BlogFrog and its growing customer base
BOULDER, Colo., Dec. 12, 2012 – BlogFrog, (http://www.theblogfrog.com), the industry leader for influencer marketing technology, today announced that Greg Zippi has joined the company as vice president of sales. Zippi joins BlogFrog as the company experiences strong demand from brand marketers that want to engage with social influencers and connect with consumers in meaningful ways. He will use his 26 years of experience managing sales and services for emerging technology, digital marketing and software-as-a-service companies to help BlogFrog streamline its sales processes and grow its business.
“BlogFrog is in a high-growth and process improvement mode right now, and Greg’s experience leading emerging technology and digital marketing sales organizations will be a valuable asset to the company and our customers,” said Rustin Banks, co-founder and CEO at BlogFrog. “His rich background will extend beyond sales and contribute to the continued improvement of services and technical features that make BlogFrog such an exciting company within the influencer marketing platform market.”
Prior to joining BlogFrog, Zippi served as vice president of sales, visitor acquisition products at Adobe; vice president of sales, SEM at Omniture; and area sales director at Oracle. He says that influencer marketing is increasingly strategic for brand marketers and that BlogFrog stands out because it uniquely helps brands blend native advertising, content marketing, consumer shopping and measurable practices around search, online sales and promotion, brand influence and social intelligence.
“BlogFrog provides a level of value that blends the intangibles of brand awareness and goodwill, together with advertising-based results that brands want and need like never before,” said Zippi. “This is a fantastic opportunity to join BlogFrog at a time when the company and the social marketing industry are delivering on the promise and vision that have been years in the making.”
Share This Story: #blogfrog welcomes Greg Zippi as vp of sales for #influencer #marketing www.theblogfrog.com
About BlogFrog
BlogFrog is the industry leader for influencer marketing technology. The company works with brand marketers, agencies and publishing partners to harness the power of social influencers through content-driven campaigns that are meaningful and useful for consumers. Its Influencer Marketing platform manages all aspects of high-impact social marketing campaigns, helping brand marketers identify and activate influencers, distribute content across all social networks and measure campaign performance. Brands that use BlogFrog for impactful influencer marketing campaigns include ABC News/United Nations Foundation, KOA Campgrounds, Udi’s Gluten Free, Horizon Organics and Random House. For more information please visit www.theblogfrog.com.
# # #
Media Contact:
Christie Denniston
Catapult PR-IR
O: 303-581-7760
M: 303-827-5164
cdenniston@catapultpr-ir.com
November 28, 2012
BLOGFROG INFLUENCER MARKETING CAMPAIGN RECOGNIZED IN 2012 SHORTLIST OF THE INTERNATIONALIST AWARDS FOR INNOVATIVE DIGITAL MARKETING SOLUTIONS
The Million Mom’s Challenge, powered by BlogFrog’s Influencer Marketing platform, was selected by the Internationalist as a top innovative digital marketing campaign
BOULDER, Colo., Nov. 27, 2012, BlogFrog, (www.theblogfrog.com) the industry leader for influencer marketing technology, today announced that its Million Mom’s Challenge influencer marketing campaign has been named to the 2012 Shortlist for the Internationalist Awards for Innovative Digital Marketing Solutions (www.internationalist-awards.com/index.html). The shortlist is comprised of campaigns that have been recognized as redefining the future of media. All campaigns named to the shortlist are official winners, however bronze, silver, gold and grand prix awards will be announced during an awards dinner today in New York City.
“It’s a great honor to see the Million Mom’s Challenge influencer marketing campaign included in the Internationalist Awards shortlist,” said Holly Hamann, co-founder and CMO at BlogFrog. “The Million Mom’s Challenge is a great example of how our influencer marketing platform not only maximizes digital marketing efforts, but can help scale education, inspiration and awareness around topics that are life-changing on a global level.”
ABC News and the United Nations Foundation, the brands behind Million Mom’s Challenge, wanted to connect millions of moms in the U.S. with moms in developing countries. Both organizations wanted to drive awareness and action around issues affecting moms and babies everywhere. They leveraged BlogFrog’s influencer marketing platform to identify and engage more than 800 influencers around the world who created brand-hosted content. Influencers then distributed that content on the ABC News and United Nations Foundation digital assets as well as on their blogs, Facebook and Twitter. The program not only reached its goal of activating a million people, it also achieved the following results:
- 800+ influencers participated
- 15.3 million blog readers reached
- 31.2 million total social media impressions
- 16 million impressions across blogs, Facebook, Twitter and mobile in two months
- More than 15,000 sign-ups in the first two weeks
“Being recognized in such a prestigious group of campaigns is evidence that our effort in offering brands the leading platform for influencer marketing is paying off,” added Hamann. “It’s also a great motivator to continue aligning our technology with the needs of brands, who increasingly want to connect with consumers and those affected by social issues through authentic sponsored content.”
To learn more about the International Awards for Digital Marketing please visit: (http://www.internationalist-awards.com/).
Share This: #BlogFrog a finalist for the Internationalist Awards for Innovative #Digital #Marketing Solutions http://www.internationalist-awards.com/
About BlogFrog
BlogFrog is the industry leader for influencer marketing technology. The company works with brand marketers, agencies and publishing partners to harness the power of social influencers through content-driven campaigns that are meaningful and useful for consumers. Its Influencer Marketing platform manages all aspects of high-impact social marketing campaigns, helping brand marketers identify and activate influencers, distribute content across all social networks and measure campaign performance. Brands that use BlogFrog for impactful influencer marketing campaigns include ABC News/United Nations Foundation, KOA Campgrounds, Udi’s Gluten Free, Horizon Organics and Random House. For more information please visit (www.theblogfrog.com).
# # #
Media Contact:
Christie Denniston
Catapult PR-IR
O: 303-581-7760
M: 303-827-5164
November 16, 2012
BLOGFROG STRENGTHENS INFLUENCER MARKETING TEAM WITH ADDITION OF JENNIFER TOTH SWARTLEY AS HEAD OF CHANNEL BUSINESS DEVELOPMENT
Swartley’s social marketing experience brings seasoned perspective to product strategy, development and channel partner needs
BOULDER, Colo., Nov. 15, 2012 – BlogFrog, (http://www.theblogfrog.com), the industry leader for influencer marketing technology, today announced it has hired Jennifer Swartley as head of channel business development. At BlogFrog, Swartley will manage and cultivate the company’s channel partner relationships, as well as provide product strategy based on feedback and the needs of channel partners using the company’s Influencer Marketing platform. Swartley brings more than 14 years of publishing and marketing experience to BlogFrog, having previously worked for Meredith Corporation, one of BlogFrog’s largest channel partners.
“Working with channel partners is an extremely important and strategic role for BlogFrog as we grow our business and serve new and exciting markets,” said Rustin Banks, co-founder and CEO at BlogFrog. “Jennifer has experienced first-hand the pain points of manual influencer marketing approaches, along with the benefits of our automated platform that streamlines influencer campaigns and drives value to our partners and their customers. We couldn’t be happier to have her join our team.”
In addition to working as executive director of digital marketing at Meredith Corporation, Swartley also held positions as senior executive director of integrated sales and marketing at RDA Food and Entertaining, creative marketing director at Condé Nast Traveler, and senior account director at iCrossing. Swartley cites her passion for influencers, social media and content marketing as major factors in pursuing a career at BlogFrog. As head of channel business development, she will leverage her passion and experience as a marketer to help position influencer marketing as a key aspect of a digital media buy.
“I am thrilled to lend my experience from both the media side and working with influencers to help bridge the gap between the two,” said Swartley. “As BlogFrog continues to experience rapid growth, channel partnerships will be essential in helping all brands tap the power of content marketing and discover how engaged influencers can be a highly valuable marketing asset.”
Share This Story: #blogfrog welcomes @jenswartley to lead #channel development for influencer #marketing www.theblogfrog.com
About BlogFrog
BlogFrog is the industry leader for influencer marketing technology. The company works with brand marketers, agencies and publishing partners to harness the power of social influencers through content-driven campaigns that are meaningful and useful for consumers. Its Influencer Marketing platform manages all aspects of high-impact social marketing campaigns, helping brand marketers identify and activate influencers, distribute content across all social networks and measure campaign performance. Brands that use BlogFrog for impactful influencer marketing campaigns include ABC News/United Nations Foundation, KOA Campgrounds, Udi’s Gluten Free, Horizon Organics and Random House. For more information please visit www.theblogfrog.com.
# # #
Media Contact:
Christie Denniston
Catapult PR-IR
O: 303-581-7760
M: 303-827-5164
cdenniston@catapultpr-ir.com
November 12, 2012
OPERATION CHRISTMAS CHILD LEVERAGES WORD OF MOUTH MARKETING FOR SOCIAL GOOD AND CHRISTMAS GIFT GIVING THROUGH BLOGFROG INFLUENCER MARKETING PLATFORM
BlogFrog’s active blogger community helps spread awareness via social media and share the personal benefits of supporting Operation Christmas Child
BOULDER, Colo., Nov. 12, 2012, BlogFrog, (www.theblogfrog.com) the industry leader for influencer marketing technology, today announced that Operation Christmas Child (OCC) will use the BlogFrog Influencer Marketing platform to identify and engage with leading bloggers to help increase awareness and participation in its annual holiday giving program. OCC, a project of international Christian relief and evangelism organization Samaritan’s Purse, is the world’s largest Christmas philanthropy of its kind. Its goal is to make Christmas a reality for more than 9 million children in 2012. The campaign will feature more than 100 bloggers creating and posting meaningful content on the OCC-branded BlogFrog platform.
“The blogger community, and moms in particular, have been very supportive of Operation Christmas Child by promoting the virtues of the program and sharing their own experiences in making Christmas special for millions of underprivileged children,” said Rachael Mills, media manager, Operation Christmas Child. “BlogFrog enables us to engage directly with 100 influential bloggers from a single platform, as we build a community of social ambassadors that share our passion for giving during the Christmas season.”
In 1993, Samaritan’s Purse kicked off Operation Christmas Child in the United States with 28,000 shoe-box gifts. These simple gifts are packed, collected, transported and hand-delivered to deserving children around the globe. Kids, families, schools, churches and community groups pack empty shoe boxes with simple items most people take for granted including: toothpaste, toys and school supplies. The boxes are then delivered to children around the world using whatever means necessary—sea containers, trucks, trains, airplanes, boats, elephants, even dog sleds. This season, OCC will celebrate the giving of more than 100 million “shoe boxes” by hosting the “100 Millionth Box Tour” that will include a national tour of stops around the country.
“The Operation Christmas Child campaign brings out the best that word of mouth marketing and social communication have to offer through the sharing of information and common interests that bring people together for a worthy cause,” said Holly Hamann, co-founder and CMO for BlogFrog. “The enthusiasm level of the bloggers we identified for this campaign is amazing, and we can’t wait to see the positive impact these passionate influencers have in helping OCC meet its goal of 9 million shoe boxes for this Christmas season.”
BlogFrog’s Influencer Marketing Platform helps organizations identify and mobilize topic-based social media influencers to create and distribute content that reaches consumers through social conversations. It automates all aspects of influencer marketing campaigns that center on meaningful social interactions and word of mouth marketing that increase awareness, drive engagement, support brand values and improve bottom-line results. BlogFrog campaigns build communities of like-minded people that not only appreciate the information made available to them, but in turn share the content across all of their social networks – typically extending the reach of the content to millions of additional people.
To learn more about Operation Christmas Child and the build-a-box program please visit: (www.samaritanspurse.org/occ/build-a-box) or on Facebook at (https://www.facebook.com/OCCshoeboxes).
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About BlogFrog
BlogFrog is the industry leader for influencer marketing technology. The company works with brand marketers, agencies and publishing partners to harness the power of social influencers through content-driven campaigns that are meaningful and useful for consumers. Its Influencer Marketing platform manages all aspects of high-impact social marketing campaigns, helping brand marketers identify and activate influencers, distribute content across all social networks and measure campaign performance. Brands that use BlogFrog for impactful influencer marketing campaigns include ABC News/United Nations Foundation, KOA Campgrounds, Udi’s Gluten Free, Horizon Organics and Random House. For more information please visit www.theblogfrog.com.
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Media Contact:
Christie Denniston
Catapult PR-IR
O: 303-581-7760
M: 303-827-5164
