Largest conference on Agile software development to feature more than 200 sessions presented by industry luminaries and peer experts

ORLANDO, (Agile 2010), Aug. 9, 2010 - The Agile Alliance, (www.agilealliance.org) a non-profit organization dedicated to supporting the advancement of Agile software development principles and practices, today kicked off its ninth annual conference Aug, 9-13 in Orlando. This year's event drew more than 1,400 participants from around the globe as the growing Agile community comes together to learn and share ideas around experiences and best-practices.

"We are thrilled to see such enthusiasm and interest at this year's conference," said James Newkirk, Agile 2010 conference chair. "From beginners to development experts, Agile 2010 offers attendees useful tips, knowledge and best practices that they can put into immediate practice within their software development organizations."

More than 200 technical sessions and keynote presentations highlight this year's conference which takes place at the Walt Disney World Dolphin Resort. Highlights include keynotes by Dave Thomas and Mike Cohn, first day of invited industry luminaries and a wide range of sessions to meet the varying needs of Agile practitioners.

Newkirk says a key reason behind the sell-out success of Agile 2010 is that the conference connects attendees with the foremost leaders in the Agile domain, enriching the collective body of knowledge and influencing the line of thought in the field. It encourages debate and fosters innovative ideas based on real-world implementations for executives, managers, software development practitioners and researchers from labs and academia.

"We heard attendees' feedback from last year regarding how we could continue to improve the annual Agile conference and make it more useful to them," Newkirk explained. "We believe this year's conference delivers on that feedback, making it the best, most useful conference ever for advancing the practice of Agile software development principles and practices."

About the Agile Alliance
The Agile Alliance is a non-profit organization dedicated to promoting the concepts of Agile software development, as outlined in the (http://www.agilemanifesto.org/). With nearly 6,000 members located around the globe, the Agile Alliance is driven by the principles of Agile methodologies and the value delivered to developers, organizations and end users. The Agile Alliance organizes the annual Agile Conference, the industry's leading event that attracts practitioners, academia, business and vendor-partner community members from around the globe. The Agile 2010 conference (http://agile2010.agilealliance.org/index.html) is set for August 9-13 in Orlando. For more information about the organization, visit (http://www.agilealliance.org/).

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Media contact:
Christie Denniston
Catapult PR-IR
Phone: 303-581-7760
Cell: 303-827-5164
cdenniston@catapultpr-ir.com

First ever industry analyst roundtable will explore technology trends, market dynamics and emerging best practices around Agile software practices

PORTLAND, Ore., July 28, 2010 - The Agile Alliance, (http://agilealliance.org/), a non-profit organization dedicated to supporting the advancement of Agile software development principles and practices, today announced it will host an industry analyst roundtable at the Agile 2010 conference featuring four leading research analysts covering the Agile software market. Set for Tues., Aug.10 at 5:30-6:30 p.m., at the Walt Disney World Dolphin Resort, the roundtable will provide a unique opportunity for attendees to gain insights into the state of the Agile industry and what developments will likely occur during the coming months and years.
Titled "Agile Trends and Future Directions," this moderated, Q&A formatted session will provide industry experts from leading research firms with a forum to discuss the latest trends and emerging best practices around Agile software development. Attendees will learn how successful software organizations are utilizing Agile to drive business performance and how the latest innovations in Agile practices continue to mature as development organizations deploy Agile further across the enterprise. Moderated by Jim Newkirk, the Conference Chair for Agile 2010, participants in the roundtable include: Dave West, Forrester Research; David Norton, Gartner; Melinda Ballou, IDC; and, Michael Azoff, Ovum Research.

In its ninth year, Agile 2010 is the leading international conference on Agile methods in software development, bringing together many disciplines in the fields of information systems and software development to foster the exchange of fresh ideas and best practices. It provides independent software vendors, software consultants and in-house corporate development teams with the knowledge and shared experiences that lead to successful Agile programs. Agile 2010 connects attendees with the foremost leaders in the Agile domain, enriching the collective body of knowledge and influencing the line of thought in the field. It encourages debate and fosters innovative ideas based on real-world implementations for executives, managers, software development practitioners and researchers from labs and academia. Interested parties can register online for Agile 2010 by visiting (http://agile2010.agilealliance.org/register.html).

About the Agile Alliance
The Agile Alliance is a non-profit organization dedicated to promoting the concepts of Agile software development, as outlined in the (http://www.agilemanifesto.org/). With nearly 6,000 members located around the globe, the Agile Alliance is driven by the principles of Agile methodologies and the value delivered to developers, organizations and end users. The Agile Alliance organizes the annual Agile Conference, the industry's leading event that attracts practitioners, academia, business and vendor-partner community members from around the globe. The Agile 2010 conference http://agile2010.agilealliance.org/ is set for August 9-13 in Orlando. For more information about the organization, visit (http://www.agilealliance.org/).

Media contact:
Christie Denniston
Catapult PR-IR
Phone: 303-581-7760
Cell: 303-827-5164
cdenniston@catapultpr-ir.com

PORTLAND, Ore., June 30, 2010 - The Agile Alliance, (http://agilealliance.org/), a non-profit organization dedicated to supporting the advancement of Agile software development principles and practices, today announced that early bird discounts for the Agile 2010 conference have closed due to strong registration for the event. It also announced that the conference's annual attendee party will be held at Disney's Epcot World ShowPlace Pavilion on Thurs., Aug. 12. The conference party will feature exclusive performances by the Dragon Legend Acrobats; contortionist Albena Aleksandrove and the Celtic band, Off Kilter.

"The selection of Orlando as the host city for Agile 2010 allows the Alliance to provide attendees not only with a full range of sessions on how to succeed with Agile practices, but also a fun and enhanced community atmosphere where participants have access to world-class entertainment just a short walk away," said James Newkirk, Agile 2010 conference chair. "Interest in this year's conference from both sponsors and attendees has been unprecedented due in part to Agile techniques not only seeing success in software development but in other areas, such as training, human resources and manufacturing."

All attendees will be invited to attend the Agile Alliance's annual attendee gathering and conference party at Epcot's World ShowPlace Pavilion. The evening will include a scrumptious buffet dinner, beverages and full access to world-class performers. Dragon Legend Acrobats will display a different kind of agility, strength and balance with their age-old art form of Chinese acrobatics. The night also will feature Albena Aleksandrova, a contortionist who becomes one with the music demonstrating balance, control, strength and stretch, all with the human body. Finally, attendees will rock out with Off Kilter, a Celtic band that merges traditional Celtic music with rock 'n roll classics while sporting kilts and bagpipes. Following the eventful evening, guests can enjoy a dazzling IllumiNation: reflections of earth fireworks show at 9 p.m. (Eastern) and all Epcot has to offer until midnight.

In its ninth year, Agile 2010 is the leading international conference on Agile methods in software development, bringing together many disciplines in the fields of information systems and software development to foster the exchange of fresh ideas and best practices. It provides independent software vendors, software consultants and in-house corporate development teams with the knowledge and shared experiences that lead to successful Agile programs. Agile 2010 connects attendees with the foremost leaders in the Agile domain, enriching the collective body of knowledge and influencing the line of thought in the field. It encourages debate and fosters innovative ideas based on real-world implementations for executives, managers, software development practitioners and researchers from labs and academia.

Attendees can register online by visiting (http://agile2010.agilealliance.org/register.html). For more information on discounted Walt Disney World tickets for conference participants please visit: (http://www.disneyconventionear.com/AA810).

About the Agile Alliance
The Agile Alliance is a non-profit organization dedicated to promoting the concepts of Agile software development, as outlined in the (http://www.agilemanifesto.org/). With nearly 6,000 members located around the globe, the Agile Alliance is driven by the principles of Agile methodologies and the value delivered to developers, organizations and end users. The Agile Alliance organizes the annual Agile Conference, the industry's leading event that attracts practitioners, academia, business and vendor-partner community members from around the globe. The Agile 2010 conference http://agile2010.agilealliance.org/ is set for August 9-13 in Orlando. For more information about the organization, visit (http://www.agilealliance.org/).

Media contact:
Christie Denniston
Catapult PR-IR
Phone: 303-581-7760
Cell: 303-827-5164
cdenniston@catapultpr-ir.com

PORTLAND, Oregon, June 10, 2009 - The Agile Alliance, (www.agilealliance.org) a non-profit organization dedicated to supporting the advancement of Agile software development principles and practices, today announced it has been named to the 2010 SD Times 100 list of influential organizations. Recognized in the Agile and Collaboration category the Agile Alliance was selected for its ability to set the agenda and advance the state of the art of software development.

"The Agile Alliance is honored to be recognized for our ongoing commitment to making the software industry more productive, humane and sustainable," said Phil Brock, managing director of the Agile Alliance. "With more than 6,000 members located around the globe, the Agile Alliance is driven by the values and principles of the Manifesto for Agile Software Development, whereby we recommend and encourage Agile approaches to software development because of the value they deliver to software-driven organizations and end-users."

The Agile Alliance continues to increase its membership each year in line with the growing interest and adoption of Agile processes for software development. One key indicator of the increasing adoption of Agile practices is the continuing demand for Agile knowledge by enterprises looking to reap the benefits of the discipline. The Agile Alliance helps meet this demand by publishing content, conducting regional and international educational events and by hosting the industry's foremost event, the Agile Conference, which brings together development experts from around the globe.

Set for Aug. 9 - 13 in Orlando, (http://agile2010.agilealliance.org), Agile 2010 is the leading international conference on Agile methods in software development, bringing together many disciplines in the fields of information systems and software development to foster the exchange of fresh ideas and best practices.

The complete SD Times 100 list can be viewed at SDTimes.com (http://www.sdtimes.com/content/article.aspx?ArticleID=34383).

About the Agile Alliance
The Agile Alliance is a non-profit organization dedicated to promoting the concepts of Agile software development, as outlined in the (http://www.agilemanifesto.org/). With nearly 6,000 members located around the globe, the Agile Alliance is driven by the principles of Agile methodologies and the value delivered to developers, organizations and end users. The Agile Alliance organizes the annual Agile Conference, the industry's leading event that attracts practitioners, academia, business and vendor-partner community members from around the globe. The Agile2010 conference (http://agile2010.agilealliance.org/) is scheduled for August 9-13 in Orlando. For more information about the organization, visit (http://www.agilealliance.org/).

Media contact
Christie Denniston
Catapult PR-IR
Phone: 303-581-7760
Cell: 303-827-5164
cdenniston@catapultpr-ir.com

PORTLAND, Ore., May 14, 2010 - The Agile Alliance, a non-profit organization dedicated to supporting the advancement of Agile software development principles and practices, today announced that the full conference program for Agile 2010 has been set and is available for review at (http://agile2010.agilealliance.org/program.html). Due to flooding in Nashville, Agile 2010 has been relocated to the Walt Disney World Swan and Dolphin hotel in Orlando, Florida. The conference dates remain the same; scheduled for Aug. 9 - 13 (www.agile2010.com).

"With more than 917 abstracts submitted and 214 accepted sessions slated for Agile 2010, I know attendees will find a full range of sessions, from beginner to highly advanced, that will help them succeed with Agile practices," said James Newkirk, Agile 2010 conference chair. "Our stage and committee leaders have done an excellent job of listening to and responding to the needs of the Agile community and have put together an outstanding program."

The metaphor for this year's conference describes stages of learning through the Japanese martial arts style of Shu Ha Ri, which translates to "Learn, Practice, Explore." These stages describe a path from learning to mastery. The Program is organized around three collaborating communities: Technical, Business, and Leadership & Organization.

• The Technical portion of the program focuses on topics and activities that help Agile team members deliver value through the things that they create. Be it programmers, testers, designers, and others who build software, this community will provide participants a range of sessions on how to do this more efficiently.
• The Business segment of the program focuses on topics that help those who leverage the capabilities of Agile teams to make their organizations thrive. Product managers, analysts, business partners and other business leaders can rapidly deliver new valuable products and solutions to their stakeholders using Agile.
• The Leadership & Organization piece of the program focuses on leadership topics that are essential to continually thrive in the presence of complexity and change. Whether a leader as part of the Agile team, with stakeholders, or leading cultural change across an organization, this community will provide a range of sessions, challenging attendees' views of work while providing tools and practices to more effectively lead to better results.

In its ninth year, Agile 2010 is the leading international conference on Agile methods in software development, bringing together many disciplines in the fields of information systems and software development to foster the exchange of fresh ideas and best practices. It provides independent software vendors, software consultants and in-house corporate development teams with the knowledge and shared experiences that lead to successful Agile programs. Agile 2010 connects attendees with the foremost leaders in the Agile domain, enriching the collective body of knowledge and influencing the line of thought in the field. It encourages debate and fosters innovative ideas based on real-world implementations for executives, managers, software development practitioners and researchers from labs and academia.

Attendees are encouraged to register early to obtain the Super Early Bird and Early Bird rates. For more information or to register online, visit (http://agile2010.agilealliance.org/register.html).
About the Agile Alliance
The Agile Alliance is a non-profit organization dedicated to promoting the concepts of Agile software development, as outlined in the (http://www.agilemanifesto.org/). With nearly 6,000 members located around the globe, the Agile Alliance is driven by the principles of Agile methodologies and the value delivered to developers, organizations and end users. The Agile Alliance organizes the annual Agile Conference, the industry's leading event that attracts practitioners, academia, business and vendor-partner community members from around the globe. The Agile 2010 conference http://agile2010.agilealliance.org/ is set for August 9-13 in Orlando. For more information about the organization, visit (http://www.agilealliance.org/).

Media contact:
Christie Denniston
Catapult PR-IR
Phone: 303-581-7760
Cell: 303-827-5164
cdenniston@catapultpr-ir.com

"With the uncertainty of when the Nashville facilities could be restored we decided to relocate the Agile 2010 conference to ensure we can accommodate the increased interest we have had from attendees," explained James Newkirk, Agile 2010 conference chair. "We are committed to providing the most compelling and practical sessions on Agile software development principles and practices, and this move will ensure the conference will continue to provide an outstanding experience for all attendees."

In its ninth year, Agile 2010 is the leading international conference on Agile methods in software development, bringing together many disciplines in the fields of information systems and software development to foster the exchange of fresh ideas and best practices. It provides independent software vendors, software consultants and in-house corporate development teams with the knowledge and shared experiences that lead to successful Agile programs. Agile 2010 connects attendees with the foremost leaders in the Agile domain, enriching the collective body of knowledge and influencing the line of thought in the field. It encourages debate and fosters innovative ideas based on real-world implementations for executives, managers, software development practitioners and researchers from labs and academia.

Attendees are encouraged to register early to obtain the Super Early Bird and Early Bird rates. For more information or to register online, visit (http://agile2010.agilealliance.org/register.html).

About the Agile Alliance
The Agile Alliance is a non-profit organization dedicated to promoting the concepts of Agile software development, as outlined in the (http://www.agilemanifesto.org/). With nearly 6,000 members located around the globe, the Agile Alliance is driven by the principles of Agile methodologies and the value delivered to developers, organizations and end users. The Agile Alliance organizes the annual Agile Conference, the industry's leading event that attracts practitioners, academia, business and vendor-partner community members from around the globe. The Agile 2010 conference http://agile2010.agilealliance.org/ is set for August 9-13 in Orlando. For more information about the organization, visit (http://www.agilealliance.org/).

Media contact:
Christie Denniston
Catapult PR-IR
Phone: 303-581-7760
Cell: 303-827-5164
cdenniston@catapultpr-ir.com

PORTLAND, Oregon March 1, 2010 - The Agile Alliance, (www.agilealliance.org) a non-profit organization dedicated to supporting the advancement of Agile software development principles and practices, today announced Mike Cohn and Dave Thomas as keynote speakers for the Agile 2010 Conference, set for Aug. 9 - 13 in Nashville, (http://agile2010.agilealliance.org). Agile 2010 is the leading international conference on Agile methods in software development, bringing together many disciplines in the fields of information systems and software development to foster the exchange of fresh ideas and best practices.
"Agile 2010 will provide attendees with unprecedented access to the foremost thought leaders and industry luminaries," said Jim Newkirk, Agile 2010 conference chair. "Our intent is to provide attendees with the knowledge and resources they need to implement and scale Agile within their organizations. This year's keynote speakers will offer attendees practical advice on how to succeed with Agile. "

Dave Thomas
He has a wide spectrum of technical and business experience and is a thought leader in the software industry. He is the Founder and Chairman of Bedarra Research Labs and a Managing Director for Object Mentor. Dave founded OTI, who developed IBM Smalltalk, Java VMs and the VisualAge and Eclipse IDEs. In the 80s he developed one of the first lean software processes called Just In Time Software used at OTI/IBM. Thomas is a practice leader in Lean and Agile working with large companies to streamline software product development. He was a founding director of the Agile Alliance and instrumental in establishing the Agile Conference.

Mike Cohn
Having run his first Scrum project in 1995, Mountain Goat Software founder Mike Cohn has more than a dozen years of experience with Scrum and Agile methodologies. Cohn is also a prolific author and writer. He was also a founding member of both the Agile and Scrum Alliance.

Research submissions will be accepted until March 12. For more information please visit: http://agile2010.agilealliance.org/speaker.html

About the Agile Alliance
The Agile Alliance is a non-profit organization dedicated to promoting the concepts of Agile software development, as outlined in the (http://www.agilemanifesto.org/). With nearly 6,000 members located around the globe, the Agile Alliance is driven by the principles of Agile methodologies and the value delivered to developers, organizations and end users. The Agile Alliance organizes the annual Agile Conference, the industry's leading event that attracts practitioners, academia, business and vendor-partner community members from around the globe. The Agile 2010 Conference http://agile2010.agilealliance.org/ is set for August 9-13 in Nashville. For more information about the organization, visit http://www.agilealliance.org/.

Media contact:
Christie Denniston
Catapult PR-IR
Phone: 303-581-7760
Cell: 303-827-5164
cdenniston@catapultpr-ir.com

PORTLAND Jan. 19, 2010 - The Agile Alliance, (www.agilealliance.org) a non-profit organization dedicated to supporting the advancement of Agile software development principles and practices, today announced the "call for speakers" for Agile 2010 is now open. Set for Aug. 9 - 13 in Nashville, (http://agile2010.agilealliance.org). Agile 2010 is the leading international conference on Agile methods in software development, bringing together many disciplines in the fields of information systems and software development to foster the exchange of fresh ideas and best practices.

"This year's conference will examine the latest theory, practical applications and implications of Agile methods," said Jim Newkirk, Agile 2010 conference chair. "The Agile approach focuses on delivering business value early in the project lifetime and being able to incorporate emergent requirements. The Agile conference is not about a single methodology or approach, but rather provides a forum for the exchange of information regarding all Agile development technologies."

The Agile 2010 submission process will be somewhat different from past years. In previous years submissions were submitted to individual stages for consideration. This year, interested presenters will submit abstracts that address one of the broad conference themes - Business, Technical, and Leadership & Organization. Once submitted, the program committee will identify and forward abstracts to the most appropriate stage for consideration.

In addition, to help ensure the conference offers sessions that vary in experience level and address topics of interest shared by past attendees, the program committee will invite specific sessions. These 180 minute sessions will be presented on the first day of the conference and will be selected based on the following criteria (in priority order):
1. The session content fills a specific hole in the program, either from a pure content perspective or from an experience level.
2. The session provides a fresh perspective on a particular topic.
3. The presenter scored in the top 20% with regard to feedback at last year's conference.

"The changes we have made to the speaking submission process aims to build on the success of past conferences and ensure that all members of the Agile community - regardless of experience level - have focused sessions to attend," said Newkirk. "I invite anyone interested in speaking at this year's conference to visit our main Web site and also review a more detailed outline of this year's process on the Agile 2010 blog at (http://agile2010.wordpress.com/)."
The submission system in open now and will remain open until Feb. 19, 2010. For more information or to submit a presentation please visit: http://agile2010.agilealliance.org/index.html.

About the Agile Alliance
The Agile Alliance is a non-profit organization dedicated to promoting the concepts of Agile software development, as outlined in the (http://www.agilemanifesto.org/). With nearly 6,000 members located around the globe, the Agile Alliance is driven by the principles of Agile methodologies and the value delivered to developers, organizations and end users. The Agile Alliance organizes the annual Agile Conference, the industry's leading event that attracts practitioners, academia, business and vendor-partner community members from around the globe. The Agile 2010 conference http://agile2010.agilealliance.org/ is set for August 9-13 in Nashville. For more information about the organization, visit http://www.agilealliance.org/.

Media contact:
Christie Denniston
Catapult PR-IR
Phone: 303-581-7760
Cell: 303-827-5164
cdenniston@catapultpr-ir.com

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PORTLAND, OR. and CHICAGO, Aug., 19 2009 - The Agile Alliance (www.agilealliance.org) and ThoughtWorks (www.thoughtworks.com) today announced the availability of the Agile2009 Conference Connection, a free iPhone App that allows conference attendees to view session information, create custom itineraries and share information and experiences via social media networking tools. The application, developed by ThoughtWorks, can be downloaded at http://bit.ly/JQQBE or by searching for "Agile2009 Conference Connection" in the iPhone App Store.

"With more than 300 outstanding sessions available at Agile 2009, this new iPhone application will allow attendees to easily search, review and plan an itinerary that meets their specific needs," said Scott Conley, Chief Strategy Officer for ThoughtWorks, a leader in advancing large-scale Agile projects and a Platinum Sponsor of Agile 2009. "We also incorporated social media capabilities to allow participants to connect with each other and share experiences with peers that were not able to attend this year's event."

ThoughtWorks developed the Agile2009 Conference Connection application to provide complete event information and a personal scheduling tool for iPhone and/or iTouch devices (OS 3.0 or later). The application allows users to:
- View session background information and times for the entire conference
- Create a custom itinerary with a personalized schedule
- Navigate the conference floor plan through a detailed map of the conference facilities
- Provide feedback on topics and presenters from individual sessions
- Ability to access Twitter feeds from conference (#Agile2009)

In its eighth year, the Agile Conference is the premiere event for the growing Agile community, providing software professionals with the latest knowledge and shared experiences to help foster successful Agile development programs. For more information on the Agile 2009 conference being held in Chicago Aug. 24-28, please visit, (http://agile2009.agilealliance.org/).

About ThoughtWorks
ThoughtWorks, Inc. (www.thoughtworks.com) is a global IT consultancy providing systems development, consulting, and transformation services to Global 1000 companies. The company's pioneering approach, which includes industry-acclaimed Agile and Lean best practices, helps CIOs maximize investment performance across a portfolio of complex, business critical applications, while reducing time and risk. ThoughtWorks' 1000 professionals serve clients from offices in Australia, Canada, China, India, the United Kingdom and the United States. ThoughtWorks Studios is the company's specialist product division, which develops the next generation of tools for custom software development, including Studios Mingle®, Cruise® and Twist®.

About the Agile Alliance
The Agile Alliance is a non-profit organization dedicated to promoting the concepts of Agile software development, as outlined in the (http://www.agilemanifesto.org/). With nearly 6,000 members located around the globe, the Agile Alliance is driven by the principles of Agile methodologies and the value they deliver to developers, organizations and end users. The Agile Alliance organizes the annual Agile Conference, the industry's leading event that attracts practitioners, academia, business and vendor-partner community members from around the globe. The Agile 2009 conference http://agile2009.agilealliance.org is set for August 24-28 in Chicago. For more information about the organization, visit http://www.agilealliance.org/

Media Contact:
Catapult PR-IR
Christie Denniston
Office: 303-581-7760 ext. 13
Cell: 303-827-5164
cdenniston@catapultpr-ir.com

PORTLAND, OR., June 8, 2009 - The Agile Alliance, (www.agilealliance.org) a non-profit organization dedicated to promoting the concepts of Agile software development, today announced Alistair Cockburn and Jared Spool as keynote speakers for its Agile 2009 Conference, set for August 24 - 28 in Chicago (http://agile2009.agilealliance.org/). In its eighth year, the Agile Conference is the premiere event for the growing Agile community, providing software professionals with the latest knowledge and shared experiences to help foster successful Agile development programs.

"The Agile 2009 planning committee is delighted to welcome these distinguished technology and business leaders as our keynote speakers this year," said Johanna Rothman, Agile 2009 conference chair. "Each has provided inspiration and vision to our industry throughout their successful careers in technology and business."

Dr. Alistair Cockburn's keynote, "I Come To Bury Agile, Not to Praise It," will focus on the evolution of Agile software development and is scheduled for Tuesday, August 25 at 9:00 a.m. Central. He will discuss how initially Agile software development was defined from small, co-located projects in the 1990s and its evolution to its current state today. His talk will argue that since Agile has spread to large, distributed, commercial projects around the world, affecting the IEEE, the PMI, the SEI and the Department of Defense, the discipline now sits in a larger landscape and needs to be viewed accordingly. In this keynote, Agile Manifesto co-author Dr. Cockburn paints the picture of the larger Agile landscape, so that it is clearer how classical Agile development fits in, and what constitutes effective development outside that narrow area.

Jared Spool will explain on Thursday, August 27 at an evening reception beginning at 7:30 p.m. Central, why experience design is no longer a luxury for organizations in his keynote presentation, "The Dawning of the Age of Experience." He will argue that Experience Design is a centerpiece of boardroom discussions and is quickly becoming a key performance indicator for many businesses. Spool will discuss what it takes to build a design team that meets today's diverse business demands. He will draw on parallels between the methods executives think about experience design and how the Agile community approaches the design process, offering language that will both resonate in the boardroom and the team's war room.

Speaker Biographies
Dr. Alistair Cockburn is an internationally renowned IT strategist, best known for describing software development as a Cooperative Game, helping craft the Agile development Manifesto, define use cases and develop the initial response technique relaxation/massage form.

Jared Spool
Jared M. Spool is the founder of User Interface Engineering, the largest usability research organization of its kind in the world. He's been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers. Spool spends his time working with research teams at leading companies and helping clients understand how to solve design problems. He is a top-rated speaker at more than 20 conferences every year, is on the faculty of the Tufts University Gordon Institute and is author of the book, Web Usability: A Designer's Guide.

This year's conference will feature more than 300 sessions presented by 329 leading Agile experts and practitioners, based on more than 1,500 speaking submissions gathered during the past six months. To review the latest schedule of Agile 2009 sessions, encompassing all levels of experience, please visit (http://agile2009.agilealliance.org/) and to register for the conference, visit http://www.agileregistration.org.

About the Agile Alliance
The Agile Alliance is a non-profit organization dedicated to promoting the concepts of Agile software development, as outlined in the (http://www.agilemanifesto.org/). With nearly 6,000 members located around the globe, the Agile Alliance is driven by the principles of Agile methodologies and the value they deliver to developers, organizations and end users. The Agile Alliance organizes the annual Agile Conference, the industry's leading event that attracts practitioners, academia, business and vendor-partner community members from around the globe. The Agile 2009 conference (http://agile2009.agilealliance.org) is set for August 24-28 in Chicago. For more information about the organization, visit http://www.agilealliance.org/

Agile Alliance Media Contact:
Catapult PR-IR
Christie Denniston
Office: 303-581-7760 ext. 13
Cell: 303-827-5164
cdenniston@catapultpr-ir.com

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PORTLAND, OR., Jan. 6, 2009 - The Agile Alliance, (www.agilealliance.org) a non-profit organization dedicated to supporting those who explore and apply Agile principles and practices, today announced it is accepting speaking submissions for the Agile 2009 Conference, the industry's leading Agile development event, scheduled for Aug. 24 - 28 in Chicago (http://www.agile2009.org). In its seventh year, the Agile Conference provides independent software vendors, software consultants and in-house corporate development teams with the knowledge and shared experiences that lead to successful Agile programs.

Conference organizers welcome submissions targeted at audiences of all experience levels (beginners, intermediate, advanced). Interested individuals are encouraged to submit ideas and proposals for sessions via an online submission system at http://agile2009.agilealliance.org/welcome. Following core agile principles, this year's program selection will incorporate an iterative feedback process for those submitting session proposals. All proposals will be made available for review by the Agile community, enabling presenters to receive feedback and modify their abstracts based on suggested improvements until the final deadline of Feb. 13, 2009.

"As in years past, the annual Agile conference is committed to providing practitioners with the latest knowledge related to leading techniques, technologies and advancements in Agile software development," said Johanna Rothman, Agile 2009 conference chair. "The Agile Alliance invites anyone who has unique user-experiences, Agile success stories or best practices to submit a presentation to this year's conference."

Agile 2009 connects attendees with the foremost leaders in the Agile domain, enriching the collective body of knowledge and influencing the line of thought in the field. It encourages debate and fosters innovative ideas based on real-world implementations for executives, managers, software development practitioners and researchers from labs and academia. This year conference theme revolves around "Making Agile a Reality," by providing practical and useful information that attendees can take advantage of and adopt in their day-to-day software development work.

Agile 2009 will build upon the success it had with last year's music festival approach , with multiple 'stages' to attract audiences with different interests. The stages within the program are proven to provide participants with the feel of a smaller, focused mini-conference while offering attendees a wider choice of topics to choose from. Agile 2009 will host a number of exciting and beneficial sessions, around topics that include:

• Agile Adoption
• Agile Frontier
• Agile and Organizational Change
• Agile Product Management
• Coaching
• Customer and Business Value
• Leadership and Teams
• Research
• Testing
• Distributed Agile
• Tools for Agility
• Tracks for those who are new to Agile

"The annual Agile conference has established itself as the industry's leading Agile development event," said Phil Brock, managing director of the Agile Alliance. "We are anticipating another informative and educational program at this year's conference and look forward to receiving proposals that address leading topics of interest to Agilists.

For more information on Agile 2009, visit http://agile2009.agilealliance.org/welcome

About the Agile Alliance
The Agile Alliance is a non-profit organization dedicated to promoting the concepts of Agile software development, as outlined in the (http://www.agilemanifesto.org/). With nearly 6,000 members located around the globe, the Agile Alliance is driven by the principles of Agile methodologies and the value they deliver to developers, organizations and end users. The Agile Alliance organizes the annual Agile Conference, the industry's leading event that attracts practitioners, academia, business and vendor-partner community members from around the globe. The Agile 2009 conference (www.agile2009.org) is set for August 24-28 in Chicago. For more information about the organization, visit http://www.agilealliance.org

Agile Alliance Media Contact:
Catapult PR-IR
Christie Denniston
Office: 303-581-7760 ext. 13
Cell: 303-827-5164
cdenniston@catapultpr-ir.com

PORTLAND, OR., - Dec. 15, 2008 - The Agile Alliance, (http://www.agilealliance.com) a non-profit organization dedicated to supporting those who explore and apply Agile principles and practices, has joined forces with Bowling Green State University (www.bgsu.edu) to establish the Agile Software Factory, a new service-learning program that will provide students with hands-on experience developing commercial software using Agile methods. The program is the first to integrate Agile methods into higher education curriculum and illustrates the continued acceptance and adoption of Agile as the emerging standard for developing software.

"The Agile Alliance is committed to expanding the reach of Agile methods and our support of the Agile Software Factory is an exciting opportunity to introduce the concepts of Agile to technology students and local organizations in need of quality software," said Phil Brock, managing director of the Agile Alliance. "This program further supports the mainstream adoption of Agile and we believe other computer science departments within leading higher-education institutions will follow this model."

The Agile Software Factory at BGSU provides software development services to community partners through a hands-on, learning program led by students. It serves as a clearinghouse that receives software development requests from community partners and allows students to move beyond academic research and gain first-hand experience developing meaningful software. Because Agile methods focus on developing software iteratively and incrementally, students have the opportunity to develop software within a short time frame that meets the direct needs of clients and delivers real-world value in a production environment.

"Students learn software development practices best by working on real-world projects with real customers," said Dr. Joseph Chao, associate professor in the Department of Computer Science and director of the Agile Software Factory at Bowling Green State University. "With the support of the Agile Alliance, we are providing a premier learning environment for students and engaging with the larger community to deliver fully operational software using Agile methodologies."

The Agile Alliance is committed to educating and providing educational resources to organizations interested in exploring Agile software development. Agile accentuates the use of rich collaboration and the frequent delivery of fully operational tested systems, as well as fosters the human component of software development. The focus of the Agile Alliance is to promote and share software development best practices that deliver high value to both organizations and end users faster and with higher quality applications.

About the Agile Alliance
The Agile Alliance is a non-profit organization dedicated to promoting the concepts of Agile software development, as outlined in the (http://www.agilemanifesto.org/) With nearly 6,000 members located around the globe, the Agile Alliance is driven by the principles of Agile methodologies and the value they deliver to developers, organizations and end users. The Agile Alliance organizes the annual Agile Conference, the industry's leading event that attracts practitioners, academia, business and vendor-partner community members from around the globe. The Agile 2009 conference (www.agile2009.org) is set for August 24-28 in Chicago. For more information about the organization, visit http://www.agile2009.org/

Agile Alliance Media Contact:
Catapult PR-IR
Christie Denniston
Office: 303-581-7760 ext. 13
Cell: 303-827-5164
cdenniston@catapultpr-ir.com

"We are pleased to add a diverse group of board members who have the experience and industry knowledge needed to build upon the foundation of our organization," said Phil Brock, managing director of the Agile Alliance. "In addition to helping grow and improve on the success of our Agile conferences, these new board members will bring new and innovative ideas on how the Agile Alliance can better support the Agile development community."
The new board members will each serve a two-year term. They replace outgoing members Ryan Martens, Willem Van Den Ende, and Mike Griffiths. Johanna Rothman will serve as the appointed chair of the Agile 2009 conference (www.agile2009.org) scheduled for Aug. 24-28, 2008 in Chicago.
To help steward and guide the organization's growth, the Agile Alliance elected four new board members:

• Rachel Davies - founder of Agile Experience which is based in the United Kingdom serves as conference sponsorship program chairperson and is an industry thought leader and Agile coach.
• Johanna Rothman - publisher of The Pragmatic Manager and recent winner of 2008 Jolt Productivity award for her book Manage It! Your Guide to Modern, Pragmatic Project Management
• Tamara Sulaiman, PMP, CST - managing consultant at Applied Scrum, an IT consulting organization and co-originator of the Agile Earned Value Management (EVM), a process recognized for integrating the traditional project management practice of EVM with the Scrum framework.
• Paul Culling - based in Canada is director of marketing at VersionOne and board member of Agile Vancouver.

The Agile Alliance continues to increase its membership each year in line with the mounting interest and adoption of Agile processes within the software development industry. One key indicator of the increasing adoption of Agile practices is the continuing demand for Agile knowledge by enterprises looking to reap the benefits of the discipline. In addition, the continuing interest and participation in the annual Agile conferences which offer more than 80 presentations to hundreds of attendees each year.

About The Agile Alliance
The Agile Alliance is a non-profit organization chartered to help spread the adoption and expansion of Agile software development world wide. In addition to its annual international conference on Agile software development, the Agile Alliance provides grant funding for academic research, Agile user-group speakers, and programs to support the community. Individual and corporate memberships, along with the profits from the annual conference, fund these programs like a community foundation. To learn more about the Agile Alliance, visit http://www.agilealliance.com.

Media contact
Christie Denniston
Catapult PR-IR
Phone: 303-581-7760
Cell: 303-827-5164
cdenniston@catapultpr-ir.com

AGILE 2008 TORONTO, Ontario Canada - Aug. 4, 2008 - The Agile Alliance, a non-profit organization dedicated to promoting the concepts of Agile software development, today announced the kick-off of the industry's largest conference focused on Agile. The sixth annual conference will continue throughout the week of August 4 - 8 in Toronto at the Sheraton Centre Hotel (www.agile2008.org/). The Agile Conference provides independent software vendors, software consultants and in-house corporate development teams with the knowledge and shared experiences that lead to successful Agile programs.

As in year's past, the annual Agile conference has again proved itself to be the must attend event of the year for software development professionals looking to explore and succeed with Agile software development. With an expected attendance of more than 1,500 individuals, the conference is the premiere event for independent software vendors, software consultants and in-house corporate development teams interested in learning from Agile experts on how to successfully implement Agile methods.

"This year's conference has again witnessed strong attendee registration from large Fortune 1000 companies and international firms looking for the best and most current knowledge in Agile best practices," said Rachel Davies, program director for Agile 2008. "We look forward to yet another strong conference where attendees are encouraged to collaborate and share best practices in Agile software development."

Agile 2008 also offers a wide range of peer networking activities to help bring together the Agile development community; foster the exchange of ideas that promote the profound benefits the methodologies deliver; and, help drive momentum for the continued adoption of Agile practices.

Agile software development accentuates the use of rich collaboration and the frequent delivery of fully operational tested systems, as well as fostering the human component of software development. Agile focuses on delivering business value early in the project life cycle that is based on timely customer and market demands. Agile software development increasingly is being adopted by larger organizations as a means to bring distributed teams together on complex software development projects.

For more information on Agile 2008, or to register visit http://www.agile2008.org/

About the Agile Alliance
The Agile Alliance is a non-profit organization dedicated to promoting the concepts of Agile software development and helping organizations adopt those concepts. The concepts are outlined in the Manifesto for Agile Software Development. For more information about the organization, visit http://www.agilealliance.org/

Agile 2008 Media Contact:
Catapult PR-IR
Christie Denniston
cdenniston@catapultpr-ir.com
Office: 303-581-7760 ext. 13
Cell: 303-827-5164

PORTLAND, Oregon - May 20, 2008 - The Agile Alliance, a non-profit organization dedicated to promoting the concepts of Agile software development, today announced the full conference program for its Agile 2008 Conference, set for August 4 - 8 in Toronto at the Sheraton Centre Hotel (www.agile2008.org/). In its sixth year, the Agile Conference provides independent software vendors, software consultants and in-house corporate development teams with the knowledge and shared experiences that lead to successful Agile programs.

This year the conference theme is "Expanding Agile Horizons" with the aim of broadening the scope of Agile topics included in its program to meet the varying knowledge needs of the fast-growing and diverse Agile community. The conference program has almost doubled since last year with a record number of tutorials, workshops and experience reports on offer. Attendees of Agile 2008 can choose among more than 400 practical, interactive sessions led by industry experts and practitioners.

The conference program is organized into concurrent mini-conferences "stages" which provide a series of sessions on a topic area designed to appeal to both newcomers and advanced practitioners. The full set of stages includes: Main Stage, Research, Breaking Acts, Questioning Agile, Customers & Business Value, User Experience, Developer Jam, Tools for Agility, Committing to Quality, Legacy Systems, Designing, Testing, and Thinking with Examples, Agile & Organizational Culture, Distributed Agile, Leadership & Teams, Learning & Education, Chansons Françaises, Live Aid, and Open Jam. There are also fun sessions to encourage peer-networking such as "Programming with the Stars" and Muzik Masti.

"Any organization or individual looking for compelling insights into Agile development methodologies has a dedicated event to learn from industry experts and peers that have successfully built Agile programs," said Rachel Davies, program director for Agile 2008. "The interest and response we've had from attendees, speakers, sponsors and industry partners have been overwhelming and points to another sell-out conference."

Agile 2008 gives attendees unique access to the latest thinking in this domain and bridges communities that rarely have the opportunity to exchange ideas and thoughts. It brings together researchers from labs and academia with executives, managers and developers in the trenches of software development. The conference is not about a single methodology or approach, but rather provides a forum for the exchange of information regarding all Agile development technologies.

Agile 2008 also offers a wide range of peer networking activities to help bring together the Agile development community, foster the exchange of ideas that promote the profound benefits the methodologies deliver and help drive momentum for the continued adoption of Agile practices.

For more information on Agile 2008, or to register visit http://www.agile2008.org/.

About the Agile Alliance
The Agile Alliance is a non-profit organization dedicated to promoting the concepts of Agile software development and helping organizations adopt those concepts. The concepts are outlined in the Manifesto for Agile Software Development. For more information about the organization, visit http://www.agilealliance.org/.

Agile 2008 Media Contact:
Catapult PR-IR
Christie Denniston
cdenniston@catapultpr-ir.com
Office: 303-581-7760 ext. 13
Cell: 303-827-5164