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September 22, 2010
CATAPULT PR-IR TO PRESENT ‘STAKING A MARKET-LEADING POSITION THROUGH PR’ AT BOULDER MARKETING GROUP
How a well-crafted thought leadership campaign can boost a company’s visibility
WHO: Terri Douglas
Co-Founder & Principal
Catapult PR-IR
(http://www.catapultpr-ir.com)
A veteran of the high-tech world, Douglas has more than 28 years experience leading the PR/IR activities of industry leaders and emerging growth companies. At Catapult, Douglas is responsible for the strategy, development and execution of customized PR programs that help move businesses forward. She also leads investor relations initiatives, assists with positioning and messaging, and leads corporate public relations efforts.
WHAT: Public relations is a great way to position an organization as a thought leader and, in turn, increase awareness and success. By writing contributed content, speaking at industry events and commenting on relevant trends, becoming a thought leader helps both large and small organizations demonstrate expertise, customer satisfaction and a willingness to contribute and “give back” to its community.
But, how do you do it? In this presentation, Terri Douglas of Boulder-based Catapult PR-IR will offer specific examples of how organizations can create a leading market position in their respective industries. Whether it’s entering a brand new market or geographical area, creating an exit strategy to be bought or just turning up the volume in an existing marketplace, Douglas will offer concrete tips for crafting and implementing a successful thought leadership campaign.
Case study examples will be shared giving attendees a real-world look at how to implement a successful thought leadership program that will yield market-leading results.
WHERE: Boulder Marketing Group Monthly Luncheon
Boulder Digital Arts
1600 Range St.
Boulder, CO 80301
303-800-4647
To register contact Boulder Marketing Group:
www.bouldermarketinggroup.com/events.cfm
WHEN: Thurs., Sept. 23, 2010, Noon – 1:30 p.m.
CONTACT: For more information on the event or to schedule an interview with Ms. Douglas, please contact Guy Murrel at Catapult PR-IR
(303) 581-7760, ext. 17 or (gmurrel@catapultpr-ir.com)
June 22, 2009
ROOM 214′s JAMES CLARK TO DISCUSS SOCIAL MEDIA PRACTICES AT BOULDER MARKETING GROUP MEETING
Agency co-founder will join panel to address ways companies can use social media to forge better connections with customers
WHO: James Clark
Co-Founder, Room 214 (www.room214.com)
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution.
WHAT: ”Getting Started with a Social Media Strategy” panel discussion in which
Clark joins a panel of experts exploring how marketers can engage customers, positively influence their dialogue, avoid pitfalls and encourage loyalty using online social media strategies. RSVP by 6/23, event is free for BMG members and $10 for guests.
WHERE: Boulder Marketing Group (www.room214.com) Monthly Meeting
Quantum Corporation
4001 Discovery Drive
Boulder, CO 80303
WHEN: Thursday, June 25, 2009
Noon – 1:30 p.m.
INFO: About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online reputation management and monitoring; Facebook strategies, management and implementation; Post Zinger blog and podcast development; Apple-approved iPhone application development; RSS/syndicating online press rooms; optimized press releases, online article marketing, search engine optimization; Google-certified search marketing; landing and conversion page development and email management. For more information please visit http://www.Room214.com or the company’s blog at http://www.CaptureTheConversation.com
CONTACT: For more information on the event, please contact Erin Pickard at Room 214 on 303-444-9214 or epickard@room214.com
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