CATAPULT PR-IR TO PRESENT ‘STAKING A MARKET-LEADING POSITION THROUGH PR’ AT BOULDER MARKETING GROUP

Wed, 22 Sep 2010 19:50:18 +0000

How a well-crafted thought leadership campaign can boost a company's visibility

WHO: Terri Douglas
Co-Founder & Principal
Catapult PR-IR
(http://www.catapultpr-ir.com)

A veteran of the high-tech world, Douglas has more than 28 years experience leading the PR/IR activities of industry leaders and emerging growth companies. At Catapult, Douglas is responsible for the strategy, development and execution of customized PR programs that help move businesses forward. She also leads investor relations initiatives, assists with positioning and messaging, and leads corporate public relations efforts.

WHAT: Public relations is a great way to position an organization as a thought leader and, in turn, increase awareness and success. By writing contributed content, speaking at industry events and commenting on relevant trends, becoming a thought leader helps both large and small organizations demonstrate expertise, customer satisfaction and a willingness to contribute and "give back" to its community.

But, how do you do it? In this presentation, Terri Douglas of Boulder-based Catapult PR-IR will offer specific examples of how organizations can create a leading market position in their respective industries. Whether it's entering a brand new market or geographical area, creating an exit strategy to be bought or just turning up the volume in an existing marketplace, Douglas will offer concrete tips for crafting and implementing a successful thought leadership campaign.

Case study examples will be shared giving attendees a real-world look at how to implement a successful thought leadership program that will yield market-leading results.

WHERE: Boulder Marketing Group Monthly Luncheon
Boulder Digital Arts
1600 Range St.
Boulder, CO 80301
303-800-4647
To register contact Boulder Marketing Group:
www.bouldermarketinggroup.com/events.cfm

WHEN: Thurs., Sept. 23, 2010, Noon - 1:30 p.m.

CONTACT: For more information on the event or to schedule an interview with Ms. Douglas, please contact Guy Murrel at Catapult PR-IR
(303) 581-7760, ext. 17 or (gmurrel@catapultpr-ir.com)

ROOM 214′s JASON CORMIER TO PRESENT TIPS FOR USING FACEBOOK FOR BUSINESS AT BOULDER MARKETING GROUP’S MONTHLY MEETING

Mon, 21 Jun 2010 20:47:02 +0000

Agency co-founder gives insight into the most popular social network

WHO: Jason Cormier, Co-Founder, Room 214 (www.room214.com)

WHAT: How to Use the World's Largest Social Network to Market Your Business
Cormier will outline best practices for leveraging Facebook to your marketing advantage. Facebook use is exploding, with perhaps the most significant social media statistic reported in 2009 - the site reported a 700 percent increase in the time people spent compared to the previous year. Reported averages of time spent on Facebook range from 4 to 5.75 hours a day per user! In this presentation, Cormier will discuss how businesses can use Facebook to promote their products or services. He will illustrate how companies can use advertising tactics and community engagement to more effectively market to their online communities.

WHERE: Boulder Marketing Group (www.bouldermarketinggroup.com)
Emerson Process / Micro Motion
7070 Winchester Cr.
Boulder, CO
303-527-5200
http://www.bouldermarketinggroup.com/cf_eventdetail.cfm?eventid=7

WHEN: Thursday, June 24, 2010
Noon - 1:30 p.m.

INFO: About Room 214
Room 214 is a Social Media Agency. It helps companies connect to the people that matter most, creating value through social experiences that integrate intelligence, social network and mobile technologies. Organizations hire Room 214 to help with: Social media research and monitoring, campaign ideation, planning and management, applications development (Facebook, mobile, dashboard), search, and social optimization and advertising.

CONTACT: Guy Murrel
Catapult PR-IR
gmurrel@catapultpr-ir.com
303-581-7760
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Catapult Public Relations

CATAPULT PR-IR TO PRESENT ‘STAKING A MARKET-LEADING POSITION THROUGH PR’ AT BOULDER MARKETING GROUP

ROOM 214′s JASON CORMIER TO PRESENT TIPS FOR USING FACEBOOK FOR BUSINESS AT BOULDER MARKETING GROUP’S MONTHLY MEETING