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Room 214 to Deliver Facebook Marketing Webinar on May 18

Jason Cormier, Co-founder of Social Media Agency Room 214, Gives National AMA Webcast on Leveraging the World's Most Popular Social Network

Boulder, Colo. - May 13, 2010 - Jason Cormier, Co-founder of Room 214, a social media agency, will present a Facebook marketing webcast "Leveraging the World's Most Popular Social Network" for the American Marketing Association on Tuesday, May 18 at 12 p.m. CDT.

Key Facts:
• Perhaps the most significant social media statistic reported from 2009 was the 700% increase in time people spent in Facebook compared to the previous year. With reported averages ranging from 4 to 5.75 hours a day per user, there is no question that Facebook presents marketing opportunities to those willing and ready to engage.

  • Jason Cormier: In the webcast, Jason will cover how and why Facebook is working for businesses, Facebook advertising tactics, best practices in community engagement, and how custom applications extend the effectiveness and value of Facebook as a leading online marketing channel. Twitter handle: @JasonCormier, @Room_214
  • You can register for the webcast here: http://bit.ly/cX4csS.

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Inovonics Announces GE Security Panel Direct Interface

LOUISVILLE, Colo., May 13, 2010- Inovonics, (www.inovonics.com) the leader in commercial grade wireless security products, today announced the availability of the EN7286NX serial receiver interface, enabling up to 192 points of its EchoStream network to communicate directly with GE NetworX control panels.

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THOUGHTWORKS CTO NAMED AS ONE OF THE MOST INFLUENTIAL WOMEN IN TECHNOLOGY BY FAST COMPANY MAGAZINE

30-year software development expert recognized for excellence

 CHICAGO, May 3, 2010 -ThoughtWorks Inc. congratulates its chief technology officer, Dr. Rebecca Parsons, who was recently recognized as one of the Most Influential Women in Technology in 2010 by Fast Company magazine. In the article, Fast Company described Rebecca as "one of the world's most sought-after sources of innovation." This year, Rebecca was one of only 12 executives chosen for the honor from among an overwhelming number of nominees.

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Room 214 Adds to Team, Launches Social Sharing Functionality on Capture the Conversation Blog

  Boulder, Colo. - May 3, 2010 - Room 214, a social media agency, hired Research Director Lauren Maynard and Marketing Director Jeremy Tanner and today launched a redesign, including new social functionality, on its Capture the Conversation blog.
 
Key Facts

  • Lauren Maynard: As the agency's Research Director, Lauren's role is to provide in-depth and ongoing brand, competitive, trend and conversational benchmarking and analysis for clients. Lauren's research provides the strategic insight critical to building successful social media campaigns. Twitter handle: @LPMaynard
  • Jeremy Tanner: Jeremy comes to the agency with extensive knowledge of and experience in social media. As the agency's Marketing Director, Jeremy is undertaking the role of being the voice of the brand for Room 214 in social media, in addition to providing the agency's program management and application development teams with ideation and strategic campaign development. Twitter handle: @Penguin, @Room_214
  • Capture the Conversation Social Media Blog: Room 214 implemented two Facebook widgets on the Capture the Conversation blog - comments and the "Like" button. These widgets allow users to quickly interact with the blog and by liking or commenting on a post, the content is then shared in users' Facebook feeds. This allows the blog to gather buzz and utilize Facebook's viral component.

Supporting Quotes
"We've brought Jeremy and Lauren on board to make sure we maintain our commitment to stay ahead of the industry and help our clients navigate and maximize an evolving social web," said Room 214 co-founder Jason Cormier. "As a demonstration of that commitment, we've launched updates on our Capture the Conversation blog, taking advantage of Facebook's new social sharing capability for the web."
- Jason Cormier, Co-Founder, Room 214
 
"The 'Do as I say, not as I do,' mantra doesn't work in social media," said Room 214 co-founder James Clark. "Jeremy will give us the ability to manage our communities and keep our social properties on the cutting edge. In addition we look forward to Lauren's and Jeremy's strategic insight on new strategies and opportunities to recommend to our clients."
- James Clark, Co-Founder, Room 214
 
About Room 214
Room 214 is a Social Media Agency. We help companies connect to the people that matter most, creating value through social experiences that integrate intelligence, social network & mobile technologies. You hire us to help with: Social media research and monitoring, campaign ideation, planning and management, applications development (Facebook, mobile, dashboard), search and social optimization and advertising.
Contact:
Erin Pickard
303-444-9214 x107
epickard@room214.com

TASKTOP EXECUTIVES TO ADDRESS KEY TOPICS INVOLVING ECLIPSE MYLYN AND AGILE DEVELOPMENT AT JAX 2010 CONFERENCE

Kersten and Pingel share Mylyn best practices with software development community

WHO:  Mik Kersten
CEO of Tasktop Technologies
Creator of the open source Eclipse Mylyn project
  Tasktop Technologies 
  www.tasktop.com

  Steffen Pingel
  Senior Software Developer 
  Tasktop Technologies
  http://www.tasktop.com

WHAT: The following presentations will be given at JAX 2010

From Tasks to Tweets: Social Collaboration for Software Developers 
Mik Kersten (May 5, 2010 - 4:15 p.m. - 5:15 p.m.)
Developers are increasingly relying on social technologies to ensure projects are completed. Many software developers are concerned that constant real-time communication will bring productivity to a halt. In this presentation, Kersten will share how new technologies and practices are forming in order to help organizations harness social collaboration as part of an Agile process and integrated tool set. This talk will demonstrate how developers can use the latest social tools alongside established Application Lifecycle Management (ALM) technologies to promote productivity instead of procrastination.

Mylyn 3.4: from Stack Trace to Scrum
Mik Kersten (May 5, 2010 - 10:15 a.m. - 11:15 a.m.)
The rapid adoption of Mylyn has made next big evolution of the IDE clear. Stories and tasks are more central than sourcecode, focus is more important than features, and integration with the Agile workflow is the biggest productivity boost since code completion. During this presentation, Kersten will review how new features in the latest Mylyn release and new integrations can increase the productivity of the entire Agile software development team.

Bringing easy Extension Install to your RCP Applications
Steffen Pingel (May 4, 2010 - 4:45 p.m. - 5:15 p.m.)
Eclipse P2 is a powerful tool for managing plug-ins but lacks a UI that matches the ease of use of the Firefox extension installer which has helped to perpetuate the browsers success. In this talk, Pingel will share his experience with how to bring the Firefox install experience to RCP applications and Eclipse-based tools to the Mylyn project which has developed a reusable component on top of P2 that provides a simplified installer.

WHERE: JAX 2010 - The Conference for Java, Enterprise Architecture & SOA
Rheingold Halle Mainz
Rhein Strasse 66
55116 Mainz
Germany

CONTACT: For more information or to set up an interview with one of the Tasktop executives, please contact Christie Denniston at Catapult PR-IR 303-581-7760, ext. 13 or (cdenniston@catapultpr-ir.com).