Catapult Public Relations

Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver

Tue, 24 Jan 2012 19:19:37 +0000

MEDIA ADVISORY Contact: Terri Douglas Catapult PR-IR 303-581-7760, ext. 18 tdouglas@catapultpr-ir.com Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver Blue Goose Exhibitor Training Center Hosts Complimentary Class FOR RELEASE -- BOULDER, CO â�� January 23, 2012 WHO: Marilyn R. Kroner, principal, Kroner Communications (http://www.KronerCommunications.com) and Terri Douglas, principal, Catapult PR-IR (http://www.catapultpr-ir.com) WHAT: PR 2.0 and Beyond How have blogs, social media, the web and online events affected public relations? What online tools are PR professionals using to get their messages out to the media and their target audiences?Â Kroner and Douglas will discuss: -Â Â Â The â��new rulesâ�� for effective PR -Â Â Â What social media tools and resources are available and which ones work -Â Â Â The risks involved with PR 2.0 -Â Â Â How PR 2.0 can enhance your relationship with journalists -Â Â Â Sources for measuring PR 2.0 WHERE: Blue Goose U - The Exhibitor's Training Center Turnpike Business Park 7100 N. Broadway, Bldg. 3-G Denver, CO 80221 WHEN: Thursday, January 26, 2012 11 a.m. â�� 1 p.m. Price: No charge RSVP:Â becci@bluegooseinc.net Lunch will be provided. PRESENTER INFO: About Kroner Communications Kroner Communications is a consulting company focused on results-oriented marketing communications initiatives.Â Â All work begins with measurable objectives, from fully integrated marketing communications campaigns to specific projects.Â Kroner Communications provides integrated message development, public relations, trade show strategy and planning, collateral development, advertising management, and web site marketing management for companies in various industries, including technology, fitness, and event measurement.Â Call 303/478-3044 or click (www.KronerCommunications.com). About Catapult PR-IR Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes: Agile Alliance, CollabNet, FreeWave Technologies, Gorilla Logic, Inovonics, JNBridge, SparkFun and Tasktop Technologies. For more information on Catapult, call 303-581-7760 or visit the company's website at (http://www.catapultpr-ir.com). CONTACT: For more information on the event, please contact: becci@bluegooseinc.net or call (303) 430-1986.

CATAPULT PR-IR TO PRESENT WEBCASTING FOR CORPORATE COMMUNICATIONS AT ROCKY MOUNTAIN AV EXPO CONFERENCE

Mon, 17 Oct 2011 23:23:12 +0000

Terri Douglas and Guy Murrel to share tips and insights on how video webcasting increases engagement and provides more effective communication for remote corporate audiences

WHO: Terri Douglas, co-founder & principal, Catapult PR-IR

A veteran of the high-tech world, Terri Douglas has 30 years of experience leading the PR/IR activities of industry leaders and emerging growth companies. As co-owner of Catapult PR-IR, Douglas is responsible for the strategy, development, and execution of customized PR programs that move businesses forward.

Guy Murrel, co-founder & principal, Catapult PR-IR

Guy Murrel provides strategic PR counsel to Catapult clients, helping them articulate their story to break through the noise and capture market leadership. With more than 28 years of experience, the last 18 focused on exclusively on the high-tech industry, Murrel has developed the positioning and messaging framework for emerging growth companies and Fortune 500 companies.

WHAT: Implementing change throughout organizations is taking on a higher mandate by executives in response to todayâ��s highly competitive and uncertain economic environment. Corporate Communications needs to keep pace by moving beyond the email and conference-call model into more dynamic video communications. Video webcasting provides the clarity, emotion and instant feedback the older model lacks, conveying more information and demanding more attention. Orchestrating and managing organizational change by putting executives in front of the entire company â�� without travel â�� is what enterprise video webcasting enables.

This presentation will explain how video webcasting can be used as a key strategic tool in Corporate Communicationsâ�� arsenal and offer how companies can tap video webcasting to drive active feedback, conversations and collaboration with its entire employee base across the globe.

WHERE: Crowne Plaza DIA Hotel & Convention Center

AV Pavilion

15500 E. 40th Ave.

Denver, CO 80239

303-371-9494

WHEN: Wednesday, Oct. 19, 2011

3:30 to 4:30 p.m.

ABOUT CATAPULT:

Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including â��Top Technology PR Firm in Coloradoâ�� for the past three years by the Holmes Report; PRSAâ��s Gold Pick Award; Holmes Reportâ��s "Best Agency to Work For" Award; and, the Boulder County Business Reportâ��s Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes: Agile Alliance, FreeWave Technologies, Gorilla Logic, JNBridge, Inovonics, Tasktop and SparkFun Electronics. For more information on Catapult, call 303-581-7760 or visit the company's website at http://www.catapultpr-ir.com

CONTACT: For more information on the event, please contact:

Terri Douglas at Catapult PR-IR

(303) 581-7760, ext. 18 or tdouglas@catapultpr-ir.com

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CATAPULT PR-IR TO PRESENT ‘STAKING A MARKET-LEADING POSITION THROUGH PR’ AT BOULDER MARKETING GROUP

Wed, 22 Sep 2010 19:50:18 +0000

How a well-crafted thought leadership campaign can boost a company's visibility

WHO: Terri Douglas
Co-Founder & Principal
Catapult PR-IR
(http://www.catapultpr-ir.com)

A veteran of the high-tech world, Douglas has more than 28 years experience leading the PR/IR activities of industry leaders and emerging growth companies. At Catapult, Douglas is responsible for the strategy, development and execution of customized PR programs that help move businesses forward. She also leads investor relations initiatives, assists with positioning and messaging, and leads corporate public relations efforts.

WHAT: Public relations is a great way to position an organization as a thought leader and, in turn, increase awareness and success. By writing contributed content, speaking at industry events and commenting on relevant trends, becoming a thought leader helps both large and small organizations demonstrate expertise, customer satisfaction and a willingness to contribute and "give back" to its community.

But, how do you do it? In this presentation, Terri Douglas of Boulder-based Catapult PR-IR will offer specific examples of how organizations can create a leading market position in their respective industries. Whether it's entering a brand new market or geographical area, creating an exit strategy to be bought or just turning up the volume in an existing marketplace, Douglas will offer concrete tips for crafting and implementing a successful thought leadership campaign.

Case study examples will be shared giving attendees a real-world look at how to implement a successful thought leadership program that will yield market-leading results.

WHERE: Boulder Marketing Group Monthly Luncheon
Boulder Digital Arts
1600 Range St.
Boulder, CO 80301
303-800-4647
To register contact Boulder Marketing Group:
www.bouldermarketinggroup.com/events.cfm

WHEN: Thurs., Sept. 23, 2010, Noon - 1:30 p.m.

CONTACT: For more information on the event or to schedule an interview with Ms. Douglas, please contact Guy Murrel at Catapult PR-IR
(303) 581-7760, ext. 17 or (gmurrel@catapultpr-ir.com)

Localize an Existing Story.

Wed, 07 Jul 2010 18:51:39 +0000

Stay updated on national trends and how they might impact your local community. If there's a story angle that can be localized and you have something compelling and of value to say, consider a quick news release and email pitch to a local reporter. Journalists love trend-driven, time-sensitive and local story angles relating to national trends.

http://www.catapultpr-ir.com/resources/

Inovonics Announces GE Security Panel Direct Interface

Fri, 14 May 2010 19:15:16 +0000

LOUISVILLE, Colo., May 13, 2010- Inovonics, (www.inovonics.com) the leader in commercial grade wireless security products, today announced the availability of the EN7286NX serial receiver interface, enabling up to 192 points of its EchoStream network to communicate directly with GE NetworX control panels.

The interface is compatible with the NX-4, NX-6, NX-8 and NX-8E panels and enables individual wireless point annunciation, assigning each device its own zone and enabling users to identify exactly where an alarm notification is originating. Before the EN7286NX was added to Inovonics' network, add-on receivers were utilized to integrate wireless points to security panels, often times requiring the grouping of several wireless end-points into a single zone.

"It's easier than ever now to add Inovonics commercial wireless to the GE control panels" said Mark Jarman, Inovonics president. "Our add-on receivers have always offered installers the ability to enhance any system with wireless capabilities, but the direct panel interface allows installers to take full advantage of their preferred panel and the Inovonics wireless network at the same time."

An additional benefit to the installer is transparency from the panel programming perspective. The manner in which transmitters/zones are programmed at the panel isn't altered from traditional wired installations.

"Wireless systems have always been easy, labor-saving installations," said Jarman. "As installations get more and more demanding, wireless companies need to continue to innovate to keep up with the scale of complexity-this panel interface is in line with that philosophy."

The EN7286NX also marks the final piece dealers have been asking for to complete an Inovonics system from the distributor. "Today a dealer can walk into their local distributor to get the GE panel, the interface, and all the wireless points and walk out with a complete system that is Inovonics ready."

For more information about the EN7286NX serial receiver interface, visit (www.inovonics.com/geinterface.aspx) or join the conversation at (www.facebook.com/inovonicswireless).

About Inovonics Wireless Corporation
Inovonics, the global leader in commercial grade wireless sensor networks, offers products and systems for security, life safety, senior care, submetering, and other sensor and control applications. They are a leading provider of wireless physical security applications designed specifically to protect the financial, retail, healthcare, government, multifamily, multi-tenant, and commercial facility industries, all delivered on the scalable EchoStream Commercial Mesh Network. Since 1986, Inovonics has specialized in developing, manufacturing, and marketing wireless products, resulting in a growing installed base of over five million radio frequency (RF) devices worldwide. Colorado-based Inovonics distributes products through an extensive network of distributors, resellers, integrators and private-label companies. For additional information, visit (www.inovonics.com).

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Media Contact:
Christie Denniston
Catapult PR-IR
Office: 303-581-7760
Mobile: 303-827-5164
cdenniston@catapultpr-ir.com

Room 214 to Deliver Facebook Marketing Webinar on May 18

Jason Cormier, Co-founder of Social Media Agency Room 214, Gives National AMA Webcast on Leveraging the World's Most Popular Social Network

Boulder, Colo. - May 13, 2010 - Jason Cormier, Co-founder of Room 214, a social media agency, will present a Facebook marketing webcast "Leveraging the World's Most Popular Social Network" for the American Marketing Association on Tuesday, May 18 at 12 p.m. CDT.

Key Facts:
• Perhaps the most significant social media statistic reported from 2009 was the 700% increase in time people spent in Facebook compared to the previous year. With reported averages ranging from 4 to 5.75 hours a day per user, there is no question that Facebook presents marketing opportunities to those willing and ready to engage.

Jason Cormier: In the webcast, Jason will cover how and why Facebook is working for businesses, Facebook advertising tactics, best practices in community engagement, and how custom applications extend the effectiveness and value of Facebook as a leading online marketing channel. Twitter handle: @JasonCormier, @Room_214
You can register for the webcast here: http://bit.ly/cX4csS.

Supporting Quotes:
"Facebook has become a key element to most social media marketing efforts, yet we see many organizations continuing to demonstrate a lack of understanding and awareness regarding the opportunities," said Room 214 Co-founder Jason Cormier. "It's definitely a moving target, and I'm grateful the AMA has provided a platform for us to share some of our learnings."

About Room 214
Room 214 is a Social Media Agency. We help companies connect to the people that matter most, creating value through social experiences that integrate intelligence, social network & mobile technologies. You hire us to help with: Social media research and monitoring, campaign ideation, planning and management, applications development (Facebook, mobile, dashboard), search and social optimization and advertising.
Contact:
Erin Pickard
303-444-9214 x107
epickard@room214.com

Room 214 to Deliver Facebook Marketing Webinar on May 18

Thu, 13 May 2010 19:57:39 +0000

Jason Cormier, Co-founder of Social Media Agency Room 214, Gives National AMA Webcast on Leveraging the World's Most Popular Social Network

Jason Cormier: In the webcast, Jason will cover how and why Facebook is working for businesses, Facebook advertising tactics, best practices in community engagement, and how custom applications extend the effectiveness and value of Facebook as a leading online marketing channel. Twitter handle: @JasonCormier, @Room_214
You can register for the webcast here: http://bit.ly/cX4csS.

Inovonics Announces GE Security Panel Direct Interface

For more information about the EN7286NX serial receiver interface, visit (www.inovonics.com/geinterface.aspx) or join the conversation at (www.facebook.com/inovonicswireless).

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Media Contact:
Christie Denniston
Catapult PR-IR
Office: 303-581-7760
Mobile: 303-827-5164
cdenniston@catapultpr-ir.com

THOUGHTWORKS CTO NAMED AS ONE OF THE MOST INFLUENTIAL WOMEN IN TECHNOLOGY BY FAST COMPANY MAGAZINE

Tue, 04 May 2010 00:00:16 +0000

30-year software development expert recognized for excellence

CHICAGO, May 3, 2010 -ThoughtWorks Inc. congratulates its chief technology officer, Dr. Rebecca Parsons, who was recently recognized as one of the Most Influential Women in Technology in 2010 by Fast Company magazine. In the article, Fast Company described Rebecca as "one of the world's most sought-after sources of innovation." This year, Rebecca was one of only 12 executives chosen for the honor from among an overwhelming number of nominees.

Roy Singham, ThoughtWorks' chairman said, "We are very excited to congratulate Rebecca for this important recognition. She has been a strong and positive influence in our business as well as to the software industry for many years."

Rebecca joined ThoughtWorks in 1999 and immediately became a catalyst of innovation and growth for the global software development and consulting firm. Her leadership role with the firm is underscored by 30 years of experience in the software industry and as an assistant professor of computer science at the University of Central Florida. She also worked as director's post doctoral fellow at the Los Alamos National Laboratory researching issues in parallel and distributed computation, genetic algorithms, computational biology and non-linear dynamical systems. Rebecca holds a bachelor's, a master's and a doctorate degree each in computer science.

"I am proud to be recognized by Fast Company. Both Fast Company and ThoughtWorks work to create awareness of the issue of diversity in our industry, and I am pleased to continue to be a part of that effort," Rebecca said.

About ThoughtWorks

ThoughtWorks, Inc. is a global IT consultancy providing Agile-based systems development, consulting and transformation services to Global 1000 companies. It has pioneered many of the most advanced and successful Agile methods of software development and best practices used in the industry today. At its core, ThoughtWorks helps its clients maximize investment performance across a portfolio of complex, business-critical applications, while reducing time and risk. Its products division, ThoughtWorks Studios, offers tools to manage the entire Agile development lifecycle through its Adaptive ALM solution^TM, comprised of Mingle®, Cruise® and Twist®. ThoughtWorks employs 1,300 professionals to serve clients from offices in Australia, Brazil, Canada, China, India, the United Kingdom and the United States. For more information please visit: www.thoughtworks.com.

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Media Contact:

Christie Denniston

Catapult PR-IR

Office: 303-581-7760

Mobile: 303-827-5164

cdenniston@catapultpr-ir.com

Room 214 Adds to Team, Launches Social Sharing Functionality on Capture the Conversation Blog

Mon, 03 May 2010 17:45:50 +0000

Boulder, Colo. - May 3, 2010 - Room 214, a social media agency, hired Research Director Lauren Maynard and Marketing Director Jeremy Tanner and today launched a redesign, including new social functionality, on its Capture the Conversation blog.

Key Facts

Lauren Maynard: As the agency's Research Director, Lauren's role is to provide in-depth and ongoing brand, competitive, trend and conversational benchmarking and analysis for clients. Lauren's research provides the strategic insight critical to building successful social media campaigns. Twitter handle: @LPMaynard
Jeremy Tanner: Jeremy comes to the agency with extensive knowledge of and experience in social media. As the agency's Marketing Director, Jeremy is undertaking the role of being the voice of the brand for Room 214 in social media, in addition to providing the agency's program management and application development teams with ideation and strategic campaign development. Twitter handle: @Penguin, @Room_214
Capture the Conversation Social Media Blog: Room 214 implemented two Facebook widgets on the Capture the Conversation blog - comments and the "Like" button. These widgets allow users to quickly interact with the blog and by liking or commenting on a post, the content is then shared in users' Facebook feeds. This allows the blog to gather buzz and utilize Facebook's viral component.

Supporting Quotes
"We've brought Jeremy and Lauren on board to make sure we maintain our commitment to stay ahead of the industry and help our clients navigate and maximize an evolving social web," said Room 214 co-founder Jason Cormier. "As a demonstration of that commitment, we've launched updates on our Capture the Conversation blog, taking advantage of Facebook's new social sharing capability for the web."
- Jason Cormier, Co-Founder, Room 214

"The 'Do as I say, not as I do,' mantra doesn't work in social media," said Room 214 co-founder James Clark. "Jeremy will give us the ability to manage our communities and keep our social properties on the cutting edge. In addition we look forward to Lauren's and Jeremy's strategic insight on new strategies and opportunities to recommend to our clients."
- James Clark, Co-Founder, Room 214

About Room 214
Room 214 is a Social Media Agency. We help companies connect to the people that matter most, creating value through social experiences that integrate intelligence, social network & mobile technologies. You hire us to help with: Social media research and monitoring, campaign ideation, planning and management, applications development (Facebook, mobile, dashboard), search and social optimization and advertising.
Contact:
Erin Pickard
303-444-9214 x107
epickard@room214.com