Catapult Public Relations

ROOM 214′s JASON CORMIER TO PRESENT TIPS FOR USING FACEBOOK FOR BUSINESS AT BOULDER MARKETING GROUP’S MONTHLY MEETING

Mon, 21 Jun 2010 20:47:02 +0000

Agency co-founder gives insight into the most popular social network

WHO: Jason Cormier, Co-Founder, Room 214 (www.room214.com)

WHAT: How to Use the World's Largest Social Network to Market Your Business
Cormier will outline best practices for leveraging Facebook to your marketing advantage. Facebook use is exploding, with perhaps the most significant social media statistic reported in 2009 - the site reported a 700 percent increase in the time people spent compared to the previous year. Reported averages of time spent on Facebook range from 4 to 5.75 hours a day per user! In this presentation, Cormier will discuss how businesses can use Facebook to promote their products or services. He will illustrate how companies can use advertising tactics and community engagement to more effectively market to their online communities.

WHERE: Boulder Marketing Group (www.bouldermarketinggroup.com)
Emerson Process / Micro Motion
7070 Winchester Cr.
Boulder, CO
303-527-5200
http://www.bouldermarketinggroup.com/cf_eventdetail.cfm?eventid=7

WHEN: Thursday, June 24, 2010
Noon - 1:30 p.m.

INFO: About Room 214
Room 214 is a Social Media Agency. It helps companies connect to the people that matter most, creating value through social experiences that integrate intelligence, social network and mobile technologies. Organizations hire Room 214 to help with: Social media research and monitoring, campaign ideation, planning and management, applications development (Facebook, mobile, dashboard), search, and social optimization and advertising.

CONTACT: Guy Murrel
Catapult PR-IR
gmurrel@catapultpr-ir.com
303-581-7760
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Room 214 to Deliver Facebook Marketing Webinar on May 18

Fri, 14 May 2010 19:12:42 +0000

Jason Cormier, Co-founder of Social Media Agency Room 214, Gives National AMA Webcast on Leveraging the World's Most Popular Social Network

Boulder, Colo. - May 13, 2010 - Jason Cormier, Co-founder of Room 214, a social media agency, will present a Facebook marketing webcast "Leveraging the World's Most Popular Social Network" for the American Marketing Association on Tuesday, May 18 at 12 p.m. CDT.

Key Facts:
• Perhaps the most significant social media statistic reported from 2009 was the 700% increase in time people spent in Facebook compared to the previous year. With reported averages ranging from 4 to 5.75 hours a day per user, there is no question that Facebook presents marketing opportunities to those willing and ready to engage.

Jason Cormier: In the webcast, Jason will cover how and why Facebook is working for businesses, Facebook advertising tactics, best practices in community engagement, and how custom applications extend the effectiveness and value of Facebook as a leading online marketing channel. Twitter handle: @JasonCormier, @Room_214
You can register for the webcast here: http://bit.ly/cX4csS.

Supporting Quotes:
"Facebook has become a key element to most social media marketing efforts, yet we see many organizations continuing to demonstrate a lack of understanding and awareness regarding the opportunities," said Room 214 Co-founder Jason Cormier. "It's definitely a moving target, and I'm grateful the AMA has provided a platform for us to share some of our learnings."

About Room 214
Room 214 is a Social Media Agency. We help companies connect to the people that matter most, creating value through social experiences that integrate intelligence, social network & mobile technologies. You hire us to help with: Social media research and monitoring, campaign ideation, planning and management, applications development (Facebook, mobile, dashboard), search and social optimization and advertising.
Contact:
Erin Pickard
303-444-9214 x107
epickard@room214.com

Room 214 to Deliver Facebook Marketing Webinar on May 18

Thu, 13 May 2010 19:57:39 +0000

Jason Cormier, Co-founder of Social Media Agency Room 214, Gives National AMA Webcast on Leveraging the World's Most Popular Social Network

Jason Cormier: In the webcast, Jason will cover how and why Facebook is working for businesses, Facebook advertising tactics, best practices in community engagement, and how custom applications extend the effectiveness and value of Facebook as a leading online marketing channel. Twitter handle: @JasonCormier, @Room_214
You can register for the webcast here: http://bit.ly/cX4csS.

Room 214 Launches Custom Designed Facebook Pages For Pearl Izumi

Fri, 19 Feb 2010 20:58:15 +0000

Connecting Running and Cycling Enthusiasts Through Social Media Allows Pearl Izumi To Identify Key Consumers And Contribute To The Conversation

Boulder, Colorado -- February 19, 2010 -- With more than 400 million active users, and 50% of those logging in everyday, Facebook, has become a very important conversational tool in a company's marketing portfolio. Add to that, with three million active Pages in Facebook - simply having a basic page design is no longer enough. Room 214 was hired by Pearl Izumi to create a unique custom Facebook page design to deliver content and functionality that is both attractive and resonates well with their fans.

Key Facts

In addition to Pearl Izumi's more traditional customer service channels, Pearl is now engaging customers through social media such as Twitter, Facebook, blogs and discussion boards. The goal of the new Facebook tabs is simple - make the company more accessible to its consumers while simultaneously engaging them with relevant and interesting content.
From a technical standpoint, Pearl Izumi's new custom tabs on both its Running and pages feature a java script enabled transition for navigating news articles, product reviews or videos. Pearl's Facebook pages are one of the few out there using this technology.
Another feature worth mentioning is the article carousel at the bottom of the custom tabs. The carousel allows for quick and easy navigation to specific articles.
Amidst all the changes Facebook is pushing through these days, Pearl Izumi's custom tabs were built ready for the rapidly ensuing conversion from 720 pixels to 520 pixels.

Access Pearl Izumi Facebook Pages at: http://bit.ly/bjzttq

Supporting Quotes
"Our 214 Apps Facebook development applied new and innovative techniques to feature content and drive fan engagement that fit well into Pearl Izumi's vision of its Facebook community." -- James Clark, Co-Founder, Room 214

"Pearl Izumi's focus has always been to push the limits in regards to our products, marketing and design. We believe what Room 214 was able to accomplish is spot on for our brand." -- Geoff Shaffer, Marketing Director, Pearl Izumi

Supporting Resources

Learn more about 214 Apps at http://www.214apps.com
Follow Peal Izumi on Twitter: http://twitter.com/pearlizumikody

Learn more about Pearl Izumi at http://www.PearlIzumi.com

# # #

Media Contact:
James Clark, Room 214
303-444-9214 x100
jclark@room214.com
http://www.twitter.com/jamesoclark
http://www.twitter.com/room_214

Fleetwood Mathews, Room 214
303-444-9214 x104
fmathews@room214.com