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May 28, 2010

James Clark and Wendy Hofstetter of Room 214 to Conduct AMA Data and Dashboards Workshop in Atlanta

Boulder, Colo. — May 28, 2010 — James Clark, co-founder of Room 214 and Wendy Hofstetter, group practice leader in entertainment at Room 214, will lead the upcoming AMA Data and Dashboards workshop in Atlanta on June 2 and 3. The workshop provides mid- to senior-level marketers with the knowledge to put data at the center of their marketing decisions.

With the shift of marketing resources to online and social media as a way to lower costs and increase marketing effectiveness, marketers now have a tremendous amount of data at their disposal. Knowing what to do with that data is often overwhelming.

This intensive two-day seminar will dive into the how to gather, filter, curate and visualize the data that matters most for assessing marketing ROI. Attendees will receive a simple stepped-approach to launching marketing dashboards that quantify the overall impact marketing is having on stated business objectives such as sales, customer service, retention and brand visibility.

Key Learning Objectives

  • Aligning the scope of a marketing dashboard with the organization’s knowledge needs.
  • Identifying the right metrics to include on a dashboard to identify opportunities and threats and forecast performance.
  • Integrating analytics and dashboard metrics.
  • Overcoming gaps in data or missing information.
  • Developing robust processes to support marketing resource allocation and performance management.
  • Selecting the right deployment technology to create an engaging interface and easy-to-maintain operation.
  • Designing the user experience for simplicity and richness of learning.
  • Developing a marketing measurement plan to ensure that the dashboard evolves to meet the ever-changing needs of the marketing organization.

Supporting Quotes
“Data visibility is pushing marketing further toward organizational integration among sales, customer service, brand and public relations. Having a dashboard to correlate and track the interdependence of these disciplines is critical to forward thinking and acting organizations.”
- James Clark, co-founder, Room 214
 
Supporting Resources

Twitter:

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Media Contact:
James Clark, Room 214
www.Room214.com
303-444-9214 x100
jclark@room214.com
http://www.twitter.com/jamesoclark
http://www.twitter.com/room_214

Tags: marketing   marketing dashboards   marketing roi   metrics   social media