WHO: Jason Cormier, Co-Founder, Room 214 (www.room214.com)

WHAT: How to Use the World's Largest Social Network to Market Your Business
Cormier will outline best practices for leveraging Facebook to your marketing advantage. Facebook use is exploding, with perhaps the most significant social media statistic reported in 2009 - the site reported a 700 percent increase in the time people spent compared to the previous year. Reported averages of time spent on Facebook range from 4 to 5.75 hours a day per user! In this presentation, Cormier will discuss how businesses can use Facebook to promote their products or services. He will illustrate how companies can use advertising tactics and community engagement to more effectively market to their online communities.

WHERE: Boulder Marketing Group (www.bouldermarketinggroup.com)
Emerson Process / Micro Motion
7070 Winchester Cr.
Boulder, CO
303-527-5200
http://www.bouldermarketinggroup.com/cf_eventdetail.cfm?eventid=7

WHEN: Thursday, June 24, 2010
Noon - 1:30 p.m.

INFO: About Room 214
Room 214 is a Social Media Agency. It helps companies connect to the people that matter most, creating value through social experiences that integrate intelligence, social network and mobile technologies. Organizations hire Room 214 to help with: Social media research and monitoring, campaign ideation, planning and management, applications development (Facebook, mobile, dashboard), search, and social optimization and advertising.

CONTACT: Guy Murrel
Catapult PR-IR
gmurrel@catapultpr-ir.com
303-581-7760
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BOULDER, Colo., June 09, 2010 - Catapult PR-IR (http://www.catapultpr-ir.com), a leading strategic public and investor relations firm specializing in high-technology markets, announced today that Mary Cochran has been promoted to director of marketing and social media. Cochran has been instrumental in developing and executing social media initiatives for Catapult's clients and will continue to support the increased use of social media as part of the public relations mix.

"Catapult has been incorporating social media for some time as a means of promoting its clients and connecting with media and industry analyst influencers," explained Guy Murrel, co-principal of Catapult. "Mary has developed expertise utilizing social media outlets and we're pleased that she'll continue to spearhead this emerging facet of public relations for our clients. Social media expands the reach of our clients' news, and it allows us to tell their story directly to influencers, partners and customers."

Since joining Catapult in 2000, Cochran has successfully helped promote more than 85 businesses with her expertise in marketing and project management, including website management and search optimization.

"I'm always on the lookout for new ways of getting the news out about our clients. Social media enables us to tell our customer's stories in new ways to expanded audiences," she said. "I'm pleased that Catapult has allowed me to take the lead in this exciting arena."

Before joining Catapult, Cochran spent several years as vice president of Growth Management Center, a California-based consulting firm, where she developed computer, administrative and human resource processes. She also managed business operations at other consulting firms, including Symbius and Front Range Marketing. Cochran has a bachelor's degree in management from Pepperdine University and a certificate in human resources from California State University in Long Beach.

About Catapult PR-IR

Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PR SourceCode's Top Tech Communicators, PRSA's Gold Pick Award, O'Dwyers Top Tech Firm in Colorado and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes Agile Alliance, Tasktop Technologies, FreeWave Technologies, JNBridge and ThoughtWorks Studios. For more information on Catapult, call 303-581-7760 or visit the company's website at http://www.catapultpr-ir.com

Contact:

Guy Murrel

Catapult PR-IR

303-581-7760 ext. 17

gmurrel@catapultpr-ir.com

With the shift of marketing resources to online and social media as a way to lower costs and increase marketing effectiveness, marketers now have a tremendous amount of data at their disposal. Knowing what to do with that data is often overwhelming.

This intensive two-day seminar will dive into the how to gather, filter, curate and visualize the data that matters most for assessing marketing ROI. Attendees will receive a simple stepped-approach to launching marketing dashboards that quantify the overall impact marketing is having on stated business objectives such as sales, customer service, retention and brand visibility.

Key Learning Objectives

• Aligning the scope of a marketing dashboard with the organization's knowledge needs.
• Identifying the right metrics to include on a dashboard to identify opportunities and threats and forecast performance.
• Integrating analytics and dashboard metrics.
• Overcoming gaps in data or missing information.
• Developing robust processes to support marketing resource allocation and performance management.
• Selecting the right deployment technology to create an engaging interface and easy-to-maintain operation.
• Designing the user experience for simplicity and richness of learning.
• Developing a marketing measurement plan to ensure that the dashboard evolves to meet the ever-changing needs of the marketing organization.

Supporting Quotes
"Data visibility is pushing marketing further toward organizational integration among sales, customer service, brand and public relations. Having a dashboard to correlate and track the interdependence of these disciplines is critical to forward thinking and acting organizations."
- James Clark, co-founder, Room 214

Supporting Resources

• AMA Event Details: http://bit.ly/dfsaCB
• Room 214, http://www.room214.com, a social media agency

Twitter:

• James Clark: @jamesoclark
• Wendy Hofstetter: @whofstetter
• Room 214: @room_214
• AMA: @marketing_power

# # #

Media Contact:
James Clark, Room 214
www.Room214.com
303-444-9214 x100
jclark@room214.com
http://www.twitter.com/jamesoclark
http://www.twitter.com/room_214

WHAT: The Webinar will cover the basics of social media interaction and recommend best practices for engagement to develop better relationships with customers. It will include a basic framework for social media activities within your organization. Attendees will get a free 14-day trial of Filtrbox G2 and one lucky attendee will win a free social media audit from Room 214 valued at $15,000.

WHERE: Register online at: https://cc.readytalk.com/r/9icqzthevo1u

WHEN: Thursday, August 13, 2009 at 11:00 a.m. MDT

ABOUT ROOM 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online reputation management and monitoring; Facebook strategies, management and implementation; Post Zinger blog and podcast development; Apple-approved iPhone application development; custom Facebook application development, RSS/syndicating online press rooms; optimized press releases, online article marketing, search engine optimization; Google-certified search marketing; landing and conversion page development and email management. For more information please visit http://www.Room214.com or the company's blog at http://www.CaptureTheConversation.com

CONTACT: For more information on the Webinar, please contact Erin Pickard at 303-444-9214 or epickard@room214.com.