Posts tagged 'online communities' | Catapult Public Relations

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June 8, 2009

ROOM 214's JAMES CLARK TO DISCUSS BUILDING ONLINE COMMUNITIES AT SOCIAL COMMUNICATIONS LEADERSHIP FORUM

Social Media agency highlights integrated social media application through work conducted with The Travel Channel

WHO: Presented by: James Clark
Co-Founder, Room 214 (www.room214.com)

WHAT: Case Study: The Trifecta of Building Online Communities from Influencer ID to Social Community Engagement to Launching Viral Applications

Together with Room 214, The Travel Channel aggressively pushed into online social media by creating three distinct community building approaches (influencer engagement, games and application development, live interaction). Clark will discuss how this integrated program has captured close to a million fans, using such apps as Kidnap!, that engaged more than 3 million users and live streaming shows and allows fans to interact directly with the network's talent.

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