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December 22, 2010
Room 214 Launches Video Scribing Service for Effective Social Media Marketing
Storytelling through video scribing and animation helps organizations effectively engage audiences in a social format worthy of sharing
Boulder, Colo. – Dec. 9, 2010 – Room 214, a pure-play Social Media Agency, has launched a new video scribe, “The Story of Room 214,” that provides marketing professionals with a visual baseline of how to take complex stories, and through the use of audio, video and animation – simplify and amplify the message. The new video provides practical tips for effectively communicating complex stories, along with best practices to gain a large and targeted audience that will view the content and be motivated to share the story within a desired online community.
“The task of creating viral videos for exposure’s sake is a high-risk, high-price endeavor,” says Jason Cormier, co-founder of Room 214. “Scribing enables the storyteller to dive deeper into the meaning of a story, while providing clarity, emotional resonance and increased retention with the audience.”
Room 214′s extensive experience developing social media campaigns for clients large and small led to the development of its own the scribing process, from creation and deployment to conversion. Steps in the scribing process include:
œ Capturing the authentic story
œ Understanding the intended outcome or conversion
œ Scripting the audio
œ Delivering storyboards
œ Applying visual animation
œ Time lapse visuals to audio
œ Crafting the social distribution strategy
œ Optimizing the delivery content
œ Tracking conversions
“Scribing helps tap into the psychological motivations of emotion, information, identity and self expression that gain people’s attention and, ultimately, drives them to take action, such as sharing a video on an organization’s behalf or purchasing a product or service,” says James Clark, co-founder, Room 214. “Visual storytelling, be it infographics or whiteboard video production, provides an easy way to share information and helps direct some form of conversion, like signing up for a demo. These are qualities that pure viral videos inherently lack and corporate marketing teams require.”
Supporting Resources
œ View “The Story of Room 214″ video scribe at: bit.ly/fnfVIc
œ Learn more about Room 214 at http://www.Room214.com
About Room 214
Room 214 is a pure-play social media agency specializing in strategic, campaign-based programs that help organizations engage with, motivate and empower online communities. Based in Boulder, Colo., the agency works with many of the largest entertainment companies in the world; as well as corporate, education and non-profit organizations. For more information, or to tap into Room 214′s extensive library of practical and useful information on the art of social media, please visit the company’s web site at www.room214.com.
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Media Contact:
Lindsay Brust, Room 214
303-444-9214 x115
lbrust@room214.com
