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FREEWAVE TECHNOLOGIES TO DEMONSTRATE AND SPEAK ON USING INDUSTRIAL GRADE WIRELESS SOLUTIONS FOR EXTENDING PLC CAPABILITIES AT ROCKWELL AUTOMATION FAIR

Wireless data radio leader also to hold contest in booth for chance at winning a 500 GB hard drive

CHICAGO, IL, ROCKWELL AUTOMATION FAIR (Booth #726), Nov. 15, 2011 – FreeWave Technologies, (http://www.freewave.com), manufacturer of the most reliable, high-performance spread spectrum and licensed radios for critical data transmission, today announced it will showcase its latest industrial grade wireless data radio offerings for extending Rockwell Automation Programmable Logic Controllers (PLCs) at the 2011 Rockwell Automation Fair (http://www.rockwellautomation.com/events/automationfair/).

FreeWave will be demonstrating a wide array of its popular ruggedized data radios in the booth, including the HT Plus and FGR2-PE Ethernet series, FGR2 line of serial products, (in both board and enclosed configurations), and its wireless I/O Expansion Module family. All FreeWave’s products shown can easily be incorporated into Rockwell Automation’s family of PLC solutions for markets that rely on automation solutions, such as manufacturing, water/wastewater, electric power/smart grid and energy/oil and gas.

“There is ever-increasing momentum between Rockwell and FreeWave based on customers’ growing demand for reliable, secure, industrial grade, cost effective wireless products in automation applications,” said Curt Goldman, Business Development Manager at FreeWave Technologies. “Our relationship with Rockwell is a crucial part of FreeWave’s go-to market strategy in the industrial marketplace. We look forward to continuing to work closely with it as a key partner as we bring new wireless solutions and technologies to customers that help address their needs.”

Goldman will be speaking on how FreeWave’s wireless I/O solution is able to extend Rockwell Automation PLC capabilities at the conference by addressing issues previously deemed cost prohibitive, not technical feasible or lacking in sufficient reliability. He will explain how FreeWave spread spectrum wireless data radios with I/O expansion modules can offer increased scalability and performance for Rockwell Automation PLCs, offering customers a more secure and cost-effective solution then has been available. Goldman will be speaking both days of the conference, Nov. 16 and Nov. 17, at 10 a.m. in Room W475A. Copies of his presentation are available upon request (see media contact below).

In addition, FreeWave will be holding a competition during the Rockwell Automation Fair exhibit hours on Nov. 16-17. The competition will time contestants on their ability to stop/start a sensor attached to a FreeWave I/O radio connected to a Rockwell PLC and PanelView Plus via a FreeWave FGR2-CE radio. The person who finishes in the shortest amount of time will win a 500 GB hard drive. Others who participate also will be entered into a random drawing for a hard drive at the end of the conference. To participate in the competition, visit FreeWave’s Booth (#726) either day of the show. FreeWave also will announce a separate competition on Twitter during the Rockwell Automation Fair. To participate, follow FreeWave on Twitter (@freewavetech) Nov. 16 – 17 to be eligible to win a 500 GB, portable hard drive. For more information about FreeWave’s line of wireless data radios, please visit the company’s website at (www.freewave.com).

About FreeWave Technologies

Founded in 1993, FreeWave Technologies manufactures the most reliable, high performance, lowest power consumption, spread spectrum and licensed radios for mission-critical data transmission. Through engineering excellence and a relentless commitment to best-in-class manufacturing, FreeWave customers enjoy superior network up-time, range and the lowest cost of ownership in its class. Based in Boulder, Colorado, FreeWave designs and manufactures radios that are the leading choice for oil and gas, utility, military and numerous other industrial applications. Organizations that count on radio data communications for operational trust FreeWave for custom network design, system engineering and customer support that is unparalleled in the market. For additional information, contact FreeWave directly at 866.399.4930 or at newsinfo@freewave.com. Visit the company’s website at (www.freewave.com).

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Media Contact:

Christin Jeffers

Catapult PR-IR

303-581-7760 ext. 19

cjeffers@catapultpr-ir.com

KEYNOTE SPEAKER NAMED FOR 2011 COLLABORATION & INTEROPERABILITY CONGRESS

KEYNOTE SPEAKER NAMED FOR 2011 COLLABORATION & INTEROPERABILITY CONGRESS

Dick Morley to Give Manufacturers a View into a 'Factory Floor of Innovation’

LOVELAND, Colo., November 1, 2010 – Longview Advisors, organizers of the annual Collaboration & Interoperability Congress (CIC), announced today its keynote speaker for its 2011 event (www.3DCIC.com) to be held May 23-25, 2011 in Denver, Colorado.

Dick Morley is father of the Programmable Logic Controller (PLC), inventor of the floppy disk, a venture capitalist, and a renowned thinker, speaker, and author. He will give the keynote address to kick off the 2011 annual CIC event. His keynote will dovetail with the three-day event, covering current challenges and solutions in product development and design collaboration.

Morley is a director of innovation at Cyon Research, an independent think tank serving the engineering software community. Morley is a visionary and an entrepreneur in advanced technological developments holding more than 20 patents. His contributions have been acknowledged with numerous awards from groups such as Inc. Magazine, the Franklin Institute, the Society of Manufacturing Engineers, the Engineering Society of Detroit, and induction into the Manufacturing Hall of Fame. His latest book, Techshock: Caution: Future Under Repair, is typical of his unusual approach to problems, as is his venture into manufacturing chocolate with lessons learned from nanotechnology.

Morley will share insights into his approach to problems [thinking], looking back at the 40-year history and role of the PLC in global technology (including the bold new Stuxnet worm), and leading up to a discussion of his latest project – rethinking the role of the PLC and the new paradigm that will replace it.

According to Morley, “On January 1, 1968, I had a hangover and needed stimulation. That started the process of inventing the PLC, which has become a $12 billion dollar business. Now it’s 40-plus years later and time to revisit. What would the PLC look like if I invented it now? It’s mission critical for IT and management, and the factory floor needs to be real-time and tightly coupled to existing IT and management systems. We’ve got to optimize maintenance, scheduling, TTM and physical asset management -and it’s got to be hacker-resistant. It boggles the mind.  This will be the first time we’ll let anyone see what we’re thinking.  No products – just our thought process… and we’re thinking hard.  Bring a couple of cups of coffee with you; no hangover necessary.”

Longview Advisors also is pleased to announce that free, open access to all presentations from past events is now available at www.3DCIC.com

About Longview Advisors

Longview Advisors Inc. provides consulting services in the business, technology and application of 3D software in product lifecycle management. For more information, please visit:  www.longviewadvisors.com, or the Longview advisors blog:   www.3Dubiquity.com.  To find out more about participating in the 2011 Collaboration & Interoperability Congress, please visit: www.3DCIC.com

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Media Contact:
Terri Douglas
Catapult PR-IR
303-581-7760, ext. 18
tdouglas@catapultpr-ir.com