Catapult Public Relations Tag Feed for 'pr' http://www.catapultpr-ir.com/news Catapult Public Relations and Investor Relations (Catapult PR-IR) is a boutique PR firm specializing in results-oriented public relations and investor relations for technology companies. Catapult is located in Boulder, Colorado and serves public and private US-based high-tech companies, as well as international companies looking to establish a strong presence in the United States. en-us 2008. Copyright RSS Ready, Inc. http://www.catapultpr-ir.com/images/rss-logo.gif Catapult Public Relations Tag Feed for 'pr' http://www.catapultpr-ir.com/news Catapult Public Relations and Investor Relations (Catapult PR-IR) is a boutique PR firm specializing in results-oriented public relations and investor relations for technology companies. Catapult is located in Boulder, Colorado and serves public and private US-based high-tech companies, as well as international companies looking to establish a strong presence in the United States. http://cyber.law.harvard.edu/rss/rss.html PostZinger/r.174 O'DWYER'S RANKS CATAPULT PR-IR AS TOP TECH PR FIRM IN COLORADO http://www.catapultpr-ir.com/news/rss-read/odwyers-ranks-catapult-pr-ir-as-top-tech-pr-firm-in-colorado Business Catapult stays true to its mission and commitment to the high technology market BOULDER, Colo., May 17, 2010 -- Catapult PR-IR, (http://www.catapultpr-ir.com), a leader in results-driven public and investor relations for technology companies, was... Mary Catapult stays true to its mission and commitment to the high technology market

BOULDER, Colo., May 17, 2010 -- Catapult PR-IR, (http://www.catapultpr-ir.com), a leader in results-driven public and investor relations for technology companies, was ranked as Colorado's top PR firm focused exclusively on technology by O'Dwyer's PR Report (http://www.odwyerpr.com). O'Dwyer's provides the latest news and information about PR firms and professionals, the media, corporations, legal issues, jobs and technology. Each year, O'Dwyer's ranks public relations firms nationally based on their annual net fees.

"Catapult has intentionally stayed true to its technology roots to provide clients with the knowledge, experience and influencer relationships needed to create a market-leading position via media and analyst relations," explained Terri Douglas, Catapult's co-founder and principal. "Despite tough economic times, Catapult has seen growing interest from leading technology companies, especially within the software development and open source communities for public relations services that deliver top-line results and business value."

Catapult specializes in helping technology companies define and articulate compelling messages that result in increased brand awareness, market-leading positions and improved financial performance. A boutique agency, its founders and principals play a primary role in both the strategic and day-to-day execution of each and every client engagement. Its proven launch process, and continued commitment to foster win-win relationships between its clients and key industry influencers in the media and analyst community, help tech firms move forward and higher in pursuit of their strategic business goals.

About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes the Agile Alliance, Tasktop Technologies, FreeWave Technologies, JNBridge and ThoughtWorks Studios. For more information on Catapult, call 303-581-7760 or visit the company's Web site at http://www.catapultpr-ir.com


pr public relations pr awards catapult tech pr ]]> Mon, 17 May 2010 16:29:00 -0500 http://www.catapultpr-ir.com/news/rss-read/odwyers-ranks-catapult-pr-ir-as-top-tech-pr-firm-in-colorado FREEWAVE TECHNOLOGIES ADDS GLENN BOOTH AS BUSINESS DEVELOPMENT EXECUTIVE FOR RENEWABLE ENERGY MARKETS http://www.catapultpr-ir.com/news/rss-read/freewave-technologies-adds-glenn-booth-as-business-development-executive-for-renewable-energy-markets Business Newest addition to FreeWave's growing team selected to help drive business development in solar, wind markets BOULDER, Colo., April 30, 2010- FreeWave Technologies, (http://www.freewave.com), manufacturer of the most reliable, high-performance... Mary Newest addition to FreeWave's growing team selected to help drive business development in solar, wind markets


BOULDER, Colo., April 30, 2010- FreeWave Technologies, (http://www.freewave.com), manufacturer of the most reliable, high-performance spread spectrum and licensed radios for critical data transmission, today announced it has hired Glenn Booth as a business development executive for renewable energy markets.

At FreeWave, Booth will be responsible for business development of FreeWave's wireless communications solutions to solar and wind energy customers, including utility-scale Concentrated Solar Power (CSP), Concentrated Photovoltaic (CPV), Wind Turbine and Wind Farms. Booth will help expand FreeWave's renewable energy business by working with original equipment manufacturers (OEMs), integrators, resellers and strategic partners.

"The renewable energy industry is fairly new to FreeWave and I feel my experience will help drive the company's growth and ongoing success in both the wind and solar markets," Booth said. "I'm excited to join a company that is known industry-wide for providing wireless data radios of superior reliability and accuracy."

Prior to FreeWave, Booth was the VP of marketing and business development at Cool Energy, a solar energy startup company. Booth also has years of experience in wireless technology sales. He was VP of marketing for Rajant and Director of Marketing for Vivato. He began his career as a design engineer for Boeing, where he designed and delivered communications software and hardware for aerospace and military avionics applications. Booth holds a Bachelor of Science degree in Electrical Engineering from the University of Colorado.

"Glenn is a great fit for the renewable energy team," said Colin Lippincott, general manager of renewable energy markets at FreeWave. "The combination of his extensive industry experience, as well as engineering background, made him a top candidate for the job."

About FreeWave Technologies
Founded in 1993, FreeWave Technologies manufactures the most reliable, high performing, lowest power consumption, spread spectrum and licensed radios for mission-critical data transmission. Through engineering excellence and a relentless commitment to best-in-class manufacturing, FreeWave customers enjoy superior radio up-time, range and the lowest cost of ownership available. Based in Boulder, Colorado, FreeWave designs and manufactures radios that are the leading choice for oil and gas, utility, military and numerous other industrial applications. Organizations that count on radio data communications for operational success - where failure and down-time are not an option - trust FreeWave for custom network design, system engineering and customer support that is unparalleled in the market. For additional information, contact FreeWave directly at 866.399.4930 or at newsinfo@freewave.com. Visit the company's web site at www.freewave.com.


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Press Contact:
Christin Jeffers
Catapult PR-IR
303.581.7760, ext. 14
cjeffers@catapultpr-ir.com


new hire renewable energy solar wind wireless spread spectrum pr ]]> Fri, 30 Apr 2010 13:05:16 -0500 http://www.catapultpr-ir.com/news/rss-read/freewave-technologies-adds-glenn-booth-as-business-development-executive-for-renewable-energy-markets Target the "Right" journalists http://www.catapultpr-ir.com/news/rss-read/target-the-right-journalists Business Take the time to create a clear and appropriate target list of journalists. Your company objectives should guide you in determining which journalists are your most important targets. Often emerging companies want coverage in the Wall Street... Mary Take the time to create a clear and appropriate target list of journalists. Your company objectives should guide you in determining which journalists are your most important targets. Often emerging companies want coverage in the Wall Street Journal, but for many companies national business press is the wrong target. If you need local recognition, then go after the local press. If you need recognition within your industry, you need to target vertical trade press.


pr ir writing journalists ]]> Wed, 19 Nov 2008 12:11:18 -0600 http://www.catapultpr-ir.com/news/rss-read/target-the-right-journalists JNBRIDGE TAPS CATAPULT PR-IR FOR PRODUCT LAUNCH AND ONGOING PR SERVICES http://www.catapultpr-ir.com/news/rss-read/jnbridge-taps-catapult-pr-ir-for-product-launch-and-ongoing-pr-services Business High-tech firm's extensive experience promoting software development tools helps build awareness for interoperability tools BOULDER, Colo., Nov. 13, 2008 - Catapult PR-IR, a leader in high-tech public and investor relations, was selected by JNBridge... Mary High-tech firm's extensive experience promoting software development tools helps build awareness for interoperability tools


BOULDER, Colo., Nov. 13, 2008 - Catapult PR-IR, a leader in high-tech public and investor relations, was selected by JNBridge to increase the company's visibility for its products in the marketplace and provide ongoing public relations services. JNBridge selected Catapult to lead its public relations efforts because of the agency's deep roots, experience and relationships within the software development industry.

Over the past year and a half, Catapult has helped build awareness for JNBridgePro, the company's flagship interoperability product and also for its .NET and Java adapters. JNBridge's unique offering allows developers to quickly and easily build cross-platform applications using its intuitive platform.

"It was clear that Catapult was the right firm for us because of its strong relationships with key analysts and editors in the software development arena," said Deborah Arhelger, COO and co-founder of JNBridge. "In a very short period of time, Catapult has helped us raise our visibility and position our company as the 'interoperability experts' in our target market."

Founded in 2001, JNBridge is a privately held company based in Boulder, Colo. It has grown to hundreds of customers and tens of thousands of users worldwide. JNBridge connects Java and .NET based components and applications together with interoperability tools that are fast, simple to use, and remove the complexities of cross-platform interoperability.

"We are proud of our work to date which has resulted in awards and reviews of the company's product and a very high number of media placements," said Terri Douglas, principal of Catapult PR-IR. "Catapults' results-oriented approach yields quantifiable results for clients looking to increase their awareness and create new market categories with innovative new technologies."

About JNBridge
JNBridge connects Java and .NET based components and applications together with tools and adapters that are fast, simple to use and remove the complexities of cross-platform interoperability. JNBridge is a privately-held company based in Boulder, Colorado. Founded in 2001, JNBridge has over 300 unique customers in 37 countries that use JNBridge's solutions in a wide variety of applications in financial services, insurance, media, manufacturing and other industries. Please visit www.jnbridge.com for more information.

About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes Atmail, Enterprise Management Associates, Envysion, FreeWave Technologies, JNBridge, Subex and. SolutionsIQ. For more information on Catapult, call 303.581.7760 or visit the company's Web site at www.catapultpr-ir.com



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Contact:
Terri Douglas
Catapult PR-IR
303-581-7760 ext. 18
Cell: 303-808-6820
tdouglas@catapultpr-ir.com


jnbridge catapult public relations investor relations pr ir ]]> Mon, 17 Nov 2008 10:00:00 -0600 http://www.catapultpr-ir.com/news/rss-read/jnbridge-taps-catapult-pr-ir-for-product-launch-and-ongoing-pr-services News Release Writing 101 http://www.catapultpr-ir.com/news/rss-read/news-release-writing-101 Business Avoid adjectives when writing a news release, such as "exciting", "tremendous", "amazing", "revolutionary", "leading", "end-to-end", "turn-key", or "mission critical". Journalists are bombarded by words like these everyday and are... Mary Avoid adjectives when writing a news release, such as "exciting", "tremendous", "amazing", "revolutionary", "leading", "end-to-end", "turn-key", or "mission critical". Journalists are bombarded by words like these everyday and are turned off by them. Remember that you are not writing ad copy for consumers, but the simple facts for the media.


pr writing public relations journalists news release writing press release writing ]]> Thu, 13 Nov 2008 14:53:31 -0600 http://www.catapultpr-ir.com/news/rss-read/news-release-writing-101 Keep Your Headline and Lead Focused http://www.catapultpr-ir.com/news/rss-read/keep-your-headline-and-lead-focused Business The lead paragraph in a news release should support the headline and sub-head. Make it clear, concise and avoid jargon. Too often, due to the typical number of changes in the review process, the headlines and lead paragraph often end up... Mary The lead paragraph in a news release should support the headline and sub-head. Make it clear, concise and avoid jargon. Too often, due to the typical number of changes in the review process, the headlines and lead paragraph often end up disjointed and unrelated. This can cause frustration to journalists who are trying to "find the news" and prevent them from reading on.


writing headlines pr news release press release catapult pr ]]> Fri, 17 Oct 2008 11:53:03 -0500 http://www.catapultpr-ir.com/news/rss-read/keep-your-headline-and-lead-focused Service Your Customer http://www.catapultpr-ir.com/news/rss-read/service-your-customer Business Think of media professionals as customers, and strive to provide quality service that fits their individual needs. If you promise images by the end of the day, deliver what you say. Demonstrate to your "customer" that you work for them and do... Mary Think of media professionals as customers, and strive to provide quality service that fits their individual needs. If you promise images by the end of the day, deliver what you say. Demonstrate to your "customer" that you work for them and do everything possible to make them look good.


journalists pr media catapult pr ]]> Fri, 17 Oct 2008 11:51:21 -0500 http://www.catapultpr-ir.com/news/rss-read/service-your-customer Right for the Medium http://www.catapultpr-ir.com/news/rss-read/right-for-the-medium Business Make sure all the writing for printed materials is written specifically for that medium. Cut and pasting a brochure for web material or vice versa will produce an unpolished feel. Mary Make sure all the writing for printed materials is written specifically for that medium. Cut and pasting a brochure for web material or vice versa will produce an unpolished feel.


pr writing public relations strategy pr writing ]]> Fri, 28 Mar 2008 11:56:58 -0500 http://www.catapultpr-ir.com/news/rss-read/right-for-the-medium Avoid Buzzwords, Hype and Superlatives http://www.catapultpr-ir.com/news/rss-read/avoid-buzzwords-hype-and-superlatives Business Journalists and analysts alike have limited patience with news releases and pitches that are filled with jargon and outlandish claims. Some journalists even use a filter to detect and weed out releases that have too many buzzwords. To keep your... Mary Journalists and analysts alike have limited patience with news releases and pitches that are filled with jargon and outlandish claims. Some journalists even use a filter to detect and weed out releases that have too many buzzwords. To keep your release from being zapped, here are some words to avoid: end-to-end, customer-centric, nimble, robust, Web-centric, leading edge, revolutionary, state of the art, future proof and mission critical. The best advice? Try and write like a journalist. Use plain English to describe your product or service and the benefits it provides. Editors appreciate this approach and are much more likely to use your release when it's written in a straightforward fashion.


pr writing public relations strategy pr writing ]]> Fri, 28 Mar 2008 11:17:08 -0500 http://www.catapultpr-ir.com/news/rss-read/avoid-buzzwords-hype-and-superlatives Know Thy Reporter http://www.catapultpr-ir.com/news/rss-read/know-thy-reporter Business Read at least several back issues and recent articles by the reporter you're pitching. Reporters don't appreciate it when PR pros appear unknowledgeable about their publication. Mary Read at least several back issues and recent articles by the reporter you're pitching. Reporters don't appreciate it when PR pros appear unknowledgeable about their publication.


pr reporters pr strategy public relations communication ]]> Fri, 28 Mar 2008 11:13:50 -0500 http://www.catapultpr-ir.com/news/rss-read/know-thy-reporter