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BOULDER, Colo., June 09, 2010 - Catapult PR-IR (http://www.catapultpr-ir.com), a leading strategic public and investor relations firm specializing in high-technology markets, announced today that Mary Cochran has been promoted to director of marketing and social media. Cochran has been instrumental in developing and executing social media initiatives for Catapult's clients and will continue to support the increased use of social media as part of the public relations mix.
Catapult stays true to its mission and commitment to the high technology market
BOULDER, Colo., May 17, 2010 -- Catapult PR-IR, (http://www.catapultpr-ir.com), a leader in results-driven public and investor relations for technology companies, was ranked as Colorado's top PR firm focused exclusively on technology by O'Dwyer's PR Report (http://www.odwyerpr.com). O'Dwyer's provides the latest news and information about PR firms and professionals, the media, corporations, legal issues, jobs and technology. Each year, O'Dwyer's ranks public relations firms nationally based on their annual net fees.
High-tech firm's extensive experience promoting software development tools helps build awareness for interoperability tools
BOULDER, Colo., Nov. 13, 2008 - Catapult PR-IR, a leader in high-tech public and investor relations, was selected by JNBridge to increase the company's visibility for its products in the marketplace and provide ongoing public relations services. JNBridge selected Catapult to lead its public relations efforts because of the agency's deep roots, experience and relationships within the software development industry.
Avoid adjectives when writing a news release, such as "exciting", "tremendous", "amazing", "revolutionary", "leading", "end-to-end", "turn-key", or "mission critical". Journalists are bombarded by words like these everyday and are turned off by them. Remember that you are not writing ad copy for consumers, but the simple facts for the media.
The success of PR launches is largely a two-way street. Company spokespersons need to make time for media interviews prior to the announcements. PR launches often are stymied by inaccessible company spokespeople during the most critical weeks for phone or face-to-face interviews. Spokespersons who make these appointments a top priority enable their PR firm to set up more interviews with very tight, often inflexible media/analyst schedules. Once an interview is scheduled, try not to reschedule it. It's often difficult for media/analysts to rework their schedules to accommodate new dates and times. Some reporters will just cancel the meeting all together.