Catapult Public Relations

Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver

Tue, 24 Jan 2012 19:19:37 +0000

MEDIA ADVISORY Contact: Terri Douglas Catapult PR-IR 303-581-7760, ext. 18 tdouglas@catapultpr-ir.com Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver Blue Goose Exhibitor Training Center Hosts Complimentary Class FOR RELEASE -- BOULDER, CO â�� January 23, 2012 WHO: Marilyn R. Kroner, principal, Kroner Communications (http://www.KronerCommunications.com) and Terri Douglas, principal, Catapult PR-IR (http://www.catapultpr-ir.com) WHAT: PR 2.0 and Beyond How have blogs, social media, the web and online events affected public relations? What online tools are PR professionals using to get their messages out to the media and their target audiences?Â Kroner and Douglas will discuss: -Â Â Â The â��new rulesâ�� for effective PR -Â Â Â What social media tools and resources are available and which ones work -Â Â Â The risks involved with PR 2.0 -Â Â Â How PR 2.0 can enhance your relationship with journalists -Â Â Â Sources for measuring PR 2.0 WHERE: Blue Goose U - The Exhibitor's Training Center Turnpike Business Park 7100 N. Broadway, Bldg. 3-G Denver, CO 80221 WHEN: Thursday, January 26, 2012 11 a.m. â�� 1 p.m. Price: No charge RSVP:Â becci@bluegooseinc.net Lunch will be provided. PRESENTER INFO: About Kroner Communications Kroner Communications is a consulting company focused on results-oriented marketing communications initiatives.Â Â All work begins with measurable objectives, from fully integrated marketing communications campaigns to specific projects.Â Kroner Communications provides integrated message development, public relations, trade show strategy and planning, collateral development, advertising management, and web site marketing management for companies in various industries, including technology, fitness, and event measurement.Â Call 303/478-3044 or click (www.KronerCommunications.com). About Catapult PR-IR Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes: Agile Alliance, CollabNet, FreeWave Technologies, Gorilla Logic, Inovonics, JNBridge, SparkFun and Tasktop Technologies. For more information on Catapult, call 303-581-7760 or visit the company's website at (http://www.catapultpr-ir.com). CONTACT: For more information on the event, please contact: becci@bluegooseinc.net or call (303) 430-1986.

CO-FOUNDER OF CATAPULT PR-IR NAMED FINALIST IN OUTSTANDING WOMEN IN BUSINESS

Thu, 18 Aug 2011 00:07:39 +0000

Professional Excellence Earns Douglas Denver Business Journal Award Nomination

Boulder, Colo., Aug. 17, 2011 - Terri Douglas, co-founder and principal of Catapult PR-IR, a leader in results-based public and investor relations for technology companies, has been nominated for the upcoming Outstanding Women in Business Awards. The Denver Business Journal will recognize several women who have excelled professionally through leadership, service and innovation at their annual awards luncheon later this month.

"I'm honored to be included in this prestigious group of women," said Douglas. "It is a privilege to be considered."

Douglas is co-founder of Catapult PR-IR, a boutique firm specializing in results-oriented public and investor relations for technology companies. Douglas, a veteran of the high-tech world, has more than 30 years' experience leading the PR/IR activities of industry leaders and emerging growth companies. She has received recognition from PRSA's Gold Pick Annual Report Award, Financial World's Annual Report Award and two National Association of Investment Club's Nicholson Awards for her work and dedication. In addition, Douglas has donated her expertise to help promote local non-profits, such as Mending Faces, Boulder Museum of Contemporary Art (BMOCA) and NIRI Rocky Mountain chapter.

The Outstanding Women in Business Awards luncheon will be held on Aug. 23, 2011 at Denver's Marriott City Center Hotel from 11:30 a.m. to 1:30 p.m.

About Catapult PR-IR
Catapult provides strategic public relations and investor relations services exclusively for technology companies. It helps clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Its client roster includes: Agile Alliance, FreeWave Technologies, Gorilla Logic, JNBridge, SparkFun Electronics, Tasktop and ThoughtWorks Studios. For more information on Catapult call 303-581-7760 or visit the company's website at http://www.catapultpr-ir.com.

Media Contact:
Guy Murrel
Catapult PR-IR
303-581-7760, ext. 17
gmurrel@catapultpr-ir.com

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THE SOFTWARE CLUBS PRESENTS PR IN THE NEW MEDIA ERA

Fri, 11 Feb 2011 00:25:23 +0000

Prestigious panel of experts will discuss the impact of social media on public relations

WHO: Moderator:
Nadine Pyter, Marketing Director, Confio

Speakers:
Doyle Albee, President and Social Media Practice Director, Metzger Associates
Bio: http://www.linkedin.com/in/doylealbee

Greg Davoll, Product Marketing Director, Quest Software
Bio: http://www.linkedin.com/in/gregdavoll

Terri Douglas, Co-Founder and Principal, Catapult PR-IR
Bio: http://www.catapultpr-ir.com/aboutus/ourTeam.php

WHAT: PR in the New Media Era
The event will cover:

The impact of Social Media on PR
Balancing traditional PR practices (trying to get analyst quotes, trade articles, etc) with Social Media
Selling Social Media internally and linking it to corporate goals
Guerilla Social Media (finding online communities and identifying bloggers, tweeters, etc)
Measuring Success

WHERE: To be held in Denver.

WHEN: Wednesday February 23rd from 5 PM to 7:15 PM
Networking is from 5:00 to 5:30 PM

COST: No charge for all BSC or DSC Members. $40 for non-members (cash or check payable to the Boulder Software Club at the door only). Non-members must be a current Software or SaaS company employee to qualify to attend.

CONTACT: Christin Jeffers
Catapult PR-IR
303-581-7760, ext. 19
cjeffers@catapultpr-ir.com

Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver

Tue, 25 Jan 2011 20:42:38 +0000

MEDIA ADVISORY

Contact:
Marilyn R. Kroner
Kroner Communications
303-478-3044
marilyn@kronercommunications.com

Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver
Blue Goose Exhibitor Training Center Hosting Complimentary Class

BOULDER, CO - January 24, 2011

WHO:
Marilyn R. Kroner, principal, Kroner Communications (http://www.KronerCommunications.com) and
Terri Douglas, principal, Catapult PR-IR
(http://www.catapultpr-ir.com)

WHAT:
PR 2.0 and Beyond
How have blogs, social media, the web and online events affected public relations? What online tools are PR professionals using to get their messages out to the media and their target audiences? Kroner and Douglas will discuss:

- The "new rules" for effective PR
- What social media tools and resources are available and which ones work
- The risks involved with PR 2.0
- How PR 2.0 can enhance your relationship with journalists
- Sources for measuring PR 2.0

WHERE:
Blue Goose U - The Exhibitor's Training Center
Turnpike Business Park
7100 N. Broadway, Bldg. 3-G
Denver, CO 80221 (map)

WHEN:
Thursday, January 27, 2010
11 a.m. - 1 p.m.
Price: No charge
RSVP: becci@bluegooseinc.net Lunch will be provided.

PRESENTER INFO:
About Kroner Communications
Kroner Communications is a consulting company focused on results-oriented marketing communications initiatives. All work begins with measurable objectives, from fully integrated marketing communications campaigns to specific projects. Kroner Communications provides integrated message development, public relations, trade show strategy and planning, collateral development, advertising management, and web site marketing management for companies in various industries, including technology, fitness, and event measurement. Call 303/478-3044 or click (www.KronerCommunications.com).

About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes: Agile Alliance, Datapipe, FreeWave Technologies, Jama Software, JNBridge, Tasktop and Thoughtworks Studios. For more information on Catapult, call 303-581-7760 or visit the company's website at (http://www.catapultpr-ir.com).

CONTACT:
For more information on the event, please contact: becci@bluegooseinc.net or call (303) 430-1986.
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CATAPULT PR-IR TO PRESENT ‘STAKING A MARKET-LEADING POSITION THROUGH PR’ AT BOULDER MARKETING GROUP

Wed, 22 Sep 2010 19:50:18 +0000

How a well-crafted thought leadership campaign can boost a company's visibility

WHO: Terri Douglas
Co-Founder & Principal
Catapult PR-IR
(http://www.catapultpr-ir.com)

A veteran of the high-tech world, Douglas has more than 28 years experience leading the PR/IR activities of industry leaders and emerging growth companies. At Catapult, Douglas is responsible for the strategy, development and execution of customized PR programs that help move businesses forward. She also leads investor relations initiatives, assists with positioning and messaging, and leads corporate public relations efforts.

WHAT: Public relations is a great way to position an organization as a thought leader and, in turn, increase awareness and success. By writing contributed content, speaking at industry events and commenting on relevant trends, becoming a thought leader helps both large and small organizations demonstrate expertise, customer satisfaction and a willingness to contribute and "give back" to its community.

But, how do you do it? In this presentation, Terri Douglas of Boulder-based Catapult PR-IR will offer specific examples of how organizations can create a leading market position in their respective industries. Whether it's entering a brand new market or geographical area, creating an exit strategy to be bought or just turning up the volume in an existing marketplace, Douglas will offer concrete tips for crafting and implementing a successful thought leadership campaign.

Case study examples will be shared giving attendees a real-world look at how to implement a successful thought leadership program that will yield market-leading results.

WHERE: Boulder Marketing Group Monthly Luncheon
Boulder Digital Arts
1600 Range St.
Boulder, CO 80301
303-800-4647
To register contact Boulder Marketing Group:
www.bouldermarketinggroup.com/events.cfm

WHEN: Thurs., Sept. 23, 2010, Noon - 1:30 p.m.

CONTACT: For more information on the event or to schedule an interview with Ms. Douglas, please contact Guy Murrel at Catapult PR-IR
(303) 581-7760, ext. 17 or (gmurrel@catapultpr-ir.com)

CATAPULT PR-IR PROMOTES MARY COCHRAN TO DIRECTOR OF MARKETING AND SOCIAL MEDIA

Wed, 09 Jun 2010 19:00:00 +0000

BOULDER, Colo., June 09, 2010 - Catapult PR-IR (http://www.catapultpr-ir.com), a leading strategic public and investor relations firm specializing in high-technology markets, announced today that Mary Cochran has been promoted to director of marketing and social media. Cochran has been instrumental in developing and executing social media initiatives for Catapult's clients and will continue to support the increased use of social media as part of the public relations mix.

"Catapult has been incorporating social media for some time as a means of promoting its clients and connecting with media and industry analyst influencers," explained Guy Murrel, co-principal of Catapult. "Mary has developed expertise utilizing social media outlets and we're pleased that she'll continue to spearhead this emerging facet of public relations for our clients. Social media expands the reach of our clients' news, and it allows us to tell their story directly to influencers, partners and customers."

Since joining Catapult in 2000, Cochran has successfully helped promote more than 85 businesses with her expertise in marketing and project management, including website management and search optimization.

"I'm always on the lookout for new ways of getting the news out about our clients. Social media enables us to tell our customer's stories in new ways to expanded audiences," she said. "I'm pleased that Catapult has allowed me to take the lead in this exciting arena."

Before joining Catapult, Cochran spent several years as vice president of Growth Management Center, a California-based consulting firm, where she developed computer, administrative and human resource processes. She also managed business operations at other consulting firms, including Symbius and Front Range Marketing. Cochran has a bachelor's degree in management from Pepperdine University and a certificate in human resources from California State University in Long Beach.

About Catapult PR-IR

Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PR SourceCode's Top Tech Communicators, PRSA's Gold Pick Award, O'Dwyers Top Tech Firm in Colorado and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes Agile Alliance, Tasktop Technologies, FreeWave Technologies, JNBridge and ThoughtWorks Studios. For more information on Catapult, call 303-581-7760 or visit the company's website at http://www.catapultpr-ir.com

Contact:

Guy Murrel

Catapult PR-IR

303-581-7760 ext. 17

gmurrel@catapultpr-ir.com

O’DWYER’S RANKS CATAPULT PR-IR AS TOP TECH PR FIRM IN COLORADO

Mon, 17 May 2010 23:29:00 +0000

Catapult stays true to its mission and commitment to the high technology market

BOULDER, Colo., May 17, 2010 -- Catapult PR-IR, (http://www.catapultpr-ir.com), a leader in results-driven public and investor relations for technology companies, was ranked as Colorado's top PR firm focused exclusively on technology by O'Dwyer's PR Report (http://www.odwyerpr.com). O'Dwyer's provides the latest news and information about PR firms and professionals, the media, corporations, legal issues, jobs and technology. Each year, O'Dwyer's ranks public relations firms nationally based on their annual net fees.

"Catapult has intentionally stayed true to its technology roots to provide clients with the knowledge, experience and influencer relationships needed to create a market-leading position via media and analyst relations," explained Terri Douglas, Catapult's co-founder and principal. "Despite tough economic times, Catapult has seen growing interest from leading technology companies, especially within the software development and open source communities for public relations services that deliver top-line results and business value."

Catapult specializes in helping technology companies define and articulate compelling messages that result in increased brand awareness, market-leading positions and improved financial performance. A boutique agency, its founders and principals play a primary role in both the strategic and day-to-day execution of each and every client engagement. Its proven launch process, and continued commitment to foster win-win relationships between its clients and key industry influencers in the media and analyst community, help tech firms move forward and higher in pursuit of their strategic business goals.

About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes the Agile Alliance, Tasktop Technologies, FreeWave Technologies, JNBridge and ThoughtWorks Studios. For more information on Catapult, call 303-581-7760 or visit the company's Web site at http://www.catapultpr-ir.com

JNBRIDGE TAPS CATAPULT PR-IR FOR PRODUCT LAUNCH AND ONGOING PR SERVICES

Mon, 17 Nov 2008 18:00:00 +0000

High-tech firm's extensive experience promoting software development tools helps build awareness for interoperability tools

BOULDER, Colo., Nov. 13, 2008 - Catapult PR-IR, a leader in high-tech public and investor relations, was selected by JNBridge to increase the company's visibility for its products in the marketplace and provide ongoing public relations services. JNBridge selected Catapult to lead its public relations efforts because of the agency's deep roots, experience and relationships within the software development industry.

Over the past year and a half, Catapult has helped build awareness for JNBridgePro, the company's flagship interoperability product and also for its .NET and Java adapters. JNBridge's unique offering allows developers to quickly and easily build cross-platform applications using its intuitive platform.

"It was clear that Catapult was the right firm for us because of its strong relationships with key analysts and editors in the software development arena," said Deborah Arhelger, COO and co-founder of JNBridge. "In a very short period of time, Catapult has helped us raise our visibility and position our company as the 'interoperability experts' in our target market."

Founded in 2001, JNBridge is a privately held company based in Boulder, Colo. It has grown to hundreds of customers and tens of thousands of users worldwide. JNBridge connects Java and .NET based components and applications together with interoperability tools that are fast, simple to use, and remove the complexities of cross-platform interoperability.

"We are proud of our work to date which has resulted in awards and reviews of the company's product and a very high number of media placements," said Terri Douglas, principal of Catapult PR-IR. "Catapults' results-oriented approach yields quantifiable results for clients looking to increase their awareness and create new market categories with innovative new technologies."

About JNBridge
JNBridge connects Java and .NET based components and applications together with tools and adapters that are fast, simple to use and remove the complexities of cross-platform interoperability. JNBridge is a privately-held company based in Boulder, Colorado. Founded in 2001, JNBridge has over 300 unique customers in 37 countries that use JNBridge's solutions in a wide variety of applications in financial services, insurance, media, manufacturing and other industries. Please visit www.jnbridge.com for more information.

About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes Atmail, Enterprise Management Associates, Envysion, FreeWave Technologies, JNBridge, Subex and. SolutionsIQ. For more information on Catapult, call 303.581.7760 or visit the company's Web site at www.catapultpr-ir.com

# # #

Contact:
Terri Douglas
Catapult PR-IR
303-581-7760 ext. 18
Cell: 303-808-6820
tdouglas@catapultpr-ir.com

News Release Writing 101

Thu, 13 Nov 2008 22:53:31 +0000

Avoid adjectives when writing a news release, such as "exciting", "tremendous", "amazing", "revolutionary", "leading", "end-to-end", "turn-key", or "mission critical". Journalists are bombarded by words like these everyday and are turned off by them. Remember that you are not writing ad copy for consumers, but the simple facts for the media.

CATAPULT PR-IR TAKES TOP SPOT IN COLORADO TECH PR

Mon, 09 Jun 2008 20:08:48 +0000

Boulder Public & Investor Relations agency leads O'Dwyer's PR Ranking

BOULDER, Colo., June 9, 2008 -- Catapult PR-IR, a leading strategic public and investor relations firm specializing in high-tech markets, was ranked as the top Colorado high-tech PR firm for 2008 by the prestigious O'Dwyer's PR Report (www.odwyerpr.com). O'Dwyer's has been covering public relations, marketing communications and related fields for almost 40 years. The company provides the latest news and information about PR firms and professionals, the media, corporations, legal issues, jobs and technology. The New York Times has referred to the O'Dwyer newsletter as, "The bible of the PR field." Each year, O'Dwyer's ranks public relations firms nationally based on their annual net fees. In addition to being selected as the top PR technology firm in Colorado, Catapult also is included on the national ranking of top PR firms across the country.

"We're proud to be recognized by O'Dwyer's PR Report," said Terri Douglas, co-founder and principal of Catapult PR-IR. "It is a very credible, esteemed publication that is careful to audit applicants' submitted numbers and exclude advertising and media buys in the ranked fees. So, it truly does reflect a PR firm's annual growth and success.

"Catapult's steady growth is fueled by a focus on technology which attracts clients seeking its deep media relationships in that arena," she said. Catapult PR-IR is dedicated to technology clients ranging from start-ups to Fortune 500 companies located in the U.S. and abroad, including Bangalore, India and Australia.

About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes Atmail, Aztek Networks, Enterprise Management Associates, Envysion, FreeWave Technologies, Subex, SolutionsIQ and JNBridge. For more information on Catapult, call 303-581-7760 or visit the company's Web site at http://www.catapultpr-ir.com

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Contact:
Terri Douglas
Catapult PR-IR
303-581-7760, ext. 18
tdouglas@catapultpr-ir.com