EMA RESEARCH REVEALS CONTINUED GROWTH AND ADOPTION OF QUALITY OF EXPERIENCE (QOE) INITIATIVES

Fri, 19 Dec 2008 00:36:09 +0000

New EMA study examines importance of the user experience
as measure of successful IT service delivery

BOULDER, Colo. Dec. 11, 2008 - Enterprise Management Associates (EMA), (www.enterprisemanagement.com), a leading IT management research and consulting firm, announced the release of its latest research report titled, "Quality of Experience - the Ultimate Collaboration: How Real Deployments are Succeeding and Why." This survey-based report reveals that 79 percent of respondents feel that QoE - defined by EMA as the human experience of the user consuming IT services - is becoming more important to their organizations. The study also provides insight into real-world QoE initiatives, best-practices guidance on how and where QoE projects are succeeding and data on the future outlook for QoE deployments. To complement the new research report, EMA has created a QoE Solutions Center that compares 15 leading QoE products and the firm will share high-level findings from the research during a free Webinar on Dec.16.

"Nothing is more important for aligning IT with business goals than effective Quality of Experience initiatives. QoE is a collaboration of disciplines as it requires effective dialog between a variety of IT professionals and the business community," said Dennis Drogseth, study leader and vice president at EMA. "QoE continues to mature as an IT business practice that drives improvements in productivity, employee morale and, increasingly, bottom-line benefits."

For this study, EMA surveyed 207 business and IT professionals and conducted nine focal interviews to provide a narrative context as a supplement to the survey data. An overwhelming majority - 71 percent - view QoE as an important business and technology concern. Additional findings from the survey include:

47 percent of respondents already claim to have integrated teams between business constituencies and IT.
45 percent of business respondents with clearly non-IT roles were involved in dialog with IT to be "aware of instrumentation and unique technical environments."
77 percent of those surveyed said that "triage," or the ability for a QoE solution to help solve user experience issues by identifying where to focus for different diagnostic efforts, was either "very" or "extremely" important.

43 percent of organizations with QoE deployments said they wished they'd started their QoE initiative sooner, further emphasizing the importance of QoE.

In Enterprise Management Associates' opinion, QoE is arguably one of the most efficient investments that IT and business planners can make. The results of this study indicate a growth spurt for QoE initiatives - one that will likely hold up despite tough economic times. In addition, EMA believes that QoE is a highly scalable means to enhanced productivity and, in many cases, revenue generation and brand loyalty.

To purchase a copy of the 33-page report, "Quality of Experience - the Ultimate Collaboration: How Real Deployments Are Succeeding and Why," visit: http://www.enterprisemanagement.com/research/asset.php?id=1012

To sign up for free access to the new EMA QoE Solutions Center, which profiles 15 top QoE products, go to: http://www.enterprisemanagement.com/research/asset.php?id=1008

To register for the free one-hour Webinar, Why Quality of Experience is on the Rise: Business and IT Priorities, which will share highlights from the study on December 16, go to: http://www.enterprisemanagement.com/research/asset.php?id=974

NOTE TO EDITORS:

For more information on this topic or to arrange an interview with Dennis Drogseth, please contact Guy Murrel at gmurrel@catapultpr-ir.com or 303-581-7760 x17

About Enterprise Management Associates
Founded in 1996, Enterprise Management Associates (EMA) is a leading industry analyst and consulting firm dedicated to the IT management market. The firm provides IT vendors and enterprise IT professionals with objective insight into the real-world business value of long-established and emerging technologies, ranging from security, storage and IT Service Management (ITSM) to the Configuration Management Database (CMDB), virtualization and service-oriented architecture (SOA). Even with its rapid growth, EMA has never lost sight of the client, and continues to offer personalized support and convenient access to its analysts. For more information on the firm's extensive library of IT management research, free online IT Management Solutions Center and IT consulting offerings, visit www.enterprisemanagement.com.

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Catapult Public Relations

EMA RESEARCH REVEALS CONTINUED GROWTH AND ADOPTION OF QUALITY OF EXPERIENCE (QOE) INITIATIVES