Connecting Running and Cycling Enthusiasts Through Social Media Allows Pearl Izumi To Identify Key Consumers And Contribute To The Conversation

Boulder, Colorado -- February 19, 2010 -- With more than 400 million active users, and 50% of those logging in everyday, Facebook, has become a very important conversational tool in a company's marketing portfolio. Add to that, with three million active Pages in Facebook - simply having a basic page design is no longer enough. Room 214 was hired by Pearl Izumi to create a unique custom Facebook page design to deliver content and functionality that is both attractive and resonates well with their fans.

Key Facts

• In addition to Pearl Izumi's more traditional customer service channels, Pearl is now engaging customers through social media such as Twitter, Facebook, blogs and discussion boards. The goal of the new Facebook tabs is simple - make the company more accessible to its consumers while simultaneously engaging them with relevant and interesting content.
• From a technical standpoint, Pearl Izumi's new custom tabs on both its Running and pages feature a java script enabled transition for navigating news articles, product reviews or videos. Pearl's Facebook pages are one of the few out there using this technology.
• Another feature worth mentioning is the article carousel at the bottom of the custom tabs. The carousel allows for quick and easy navigation to specific articles.
• Amidst all the changes Facebook is pushing through these days, Pearl Izumi's custom tabs were built ready for the rapidly ensuing conversion from 720 pixels to 520 pixels.

- Access Pearl Izumi Facebook Pages at: http://bit.ly/bjzttq

Supporting Quotes
"Our 214 Apps Facebook development applied new and innovative techniques to feature content and drive fan engagement that fit well into Pearl Izumi's vision of its Facebook community." -- James Clark, Co-Founder, Room 214

"Pearl Izumi's focus has always been to push the limits in regards to our products, marketing and design. We believe what Room 214 was able to accomplish is spot on for our brand." -- Geoff Shaffer, Marketing Director, Pearl Izumi

Supporting Resources

• Learn more about 214 Apps at http://www.214apps.com
• Follow Peal Izumi on Twitter: http://twitter.com/pearlizumikody

- Learn more about Pearl Izumi at http://www.PearlIzumi.com

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Media Contact:
James Clark, Room 214
303-444-9214 x100
jclark@room214.com
http://www.twitter.com/jamesoclark
http://www.twitter.com/room_214

Fleetwood Mathews, Room 214
303-444-9214 x104
fmathews@room214.com

"Room 214 was one of two early enterprise agency partners we began working with in 2009," said Candace Fleming, CEO of Crimson Hexagon. "Room 214's product feedback, understanding of our platform, and analyst resources make them an ideal partner around delivering and extending the value of our software."

Room 214 has been an early practitioner of interpretive analysis from user generated content and aggregated online data since 2006. The social media agency remains tool-agnostic, and is leveraging Crimson Hexagon's monitoring platform to help large brands better distill opinions and meaning from social networking properties and online conversations. "We've been able to distinguish Room 214 in the business intelligence space by choosing the right technology partners and focusing on how to make the data actionable," stated Jason Cormier, Managing Partner of Room 214. "From a software perspective, quickly identifying insightful business trends and opportunities requires more than what most offer."

Room 214's interest in Crimson Hexagon stemmed from its unique technology which enables Room 214 analysts to distill meaning about brands, products, services, markets and competitors from online conversations.

"Crimson Hexagon's opinion monitors go far beyond automated sentiment which is often unreliable and only provides a breakdown of positive, negative or neutral conversations," states James Clark, co-founder of Room 214. "In stark contrast to straight up sentiment analysis, Crimson Hexagon data provides the intelligence to drill deeper into relevant opinions in the online conversation to better align marketing strategies and initiatives that incorporate the voice of the customer."

As strategic partners, Room 214 and Crimson Hexagon are working closely together on product feedback, training and joint marketing and selling initiatives.

About Crimson Hexagon
Crimson Hexagon helps big brands and small businesses understand what the online conversation really means for them. Based on groundbreaking work conducted at Harvard University's Institute for Quantitative Social Science, Crimson Hexagon is the only commercially available listening platform that distills meaning - with mathematical precision - from the cloudy torrent of opinion, information and data available online. While a growing number of "listening platforms" can count keyword appearances in the online conversation, Crimson Hexagon is unique in its ability to reveal the nature of that conversation: the key themes, their relative size, and how they change over time. We don't just count the dots - we uncover the patterns.

About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online business intelligence and research, reputation management and brand monitoring; influencer identification and blogger outreach; social applications development, including Facebook, Twitter, iPhone and custom apps; Post Zinger blog and podcast development; RSS/syndicating online press rooms; search engine optimization; Google-certified search marketing and landing page development. For more information please visit www.room214.com

Contact: For more information, please contact:

Jason Cormier (Room 214)
303-444-9214
jcormier@room214.com

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BOULDER, CO - Sept. 16, 2009 - Room 214, a Boulder, Colo.-based social media agency (www.room214.com), today announced it will donate free tickets to the first 100 people who tweet about the iEmpathize (www.iempathize.org) Launch Party and Concert taking place at the Boulder Theater, Mon., Sept. 21 at 7 pm. This social media promotion is available by tweeting about the event by using the hashtag "#iempathize" before Sept. 21. Anyone interested in supporting iEmpathize also can purchase tickets to the event for $20 at www.iEPresents.com

The iEmpathize Launch Party and Concert provides people in the Boulder/Denver area an opportunity to take an active role in changing the lives of children around the world that are brutalized by the menacing problem of child sex trafficking. The evening will feature a performance by Son Lux (NPR's "Best Unknown of 2008"), the premiere of the masterfully produced iE short film, and the Empathy Experience, a gallery installation with story-telling artifacts from locations across the world.

"There are many reasons to be aware of and support this very special event," said Jason Cormier, managing partner of Room 214. "First and foremost, the sex trafficking of children is perhaps one of the most heinous crimes of humanity. Although it's more prevalent in poverty stricken areas like Southeast Asia, people should know this kind of slavery exists even in our own state. It's a privilege to support a local non-profit startup like iEmpathize, an organization birthed and based from our hometown that is making a difference worldwide. Some things we must choose not to look away from."

iEmpathize focuses on bringing to light issues of injustice that are often overlooked or ignored. It has developed two campaigns; iExplore, focusing on understanding, and iEngage, focusing on involvement. iEmpathize creates "Empathy Experiences and Events" using media tools, the arts and publicity events. It creates multiple initiatives that work toward understanding and involvement, which materialize in home gatherings, a yearly concert series, business partnerships, student movements and a faith community network. Ultimately, these efforts translate to developing field partnerships to resource existing under-funded human rights organizations and their programs.

"Room 214 has been here for us since the organization's inception," said Brad Riley, founder and president of iEmpathize. "The kids are the real CEO's of this cause, and we have experienced a compassionate groundswell of love and support from the Boulder/Denver area. It will be an honor to share the film, Empathy Experience and Son Lux concert as part of the formal launch of iEmpathize at the Boulder Theater."

About iEmpathize
iEmpathize is an Arts and Advocacy non-profit (501c3) that creates opportunities for people to explore and engage in issues of injustice. iE is a pathway to the vulnerable and victimized. Our efforts are focused on what we believe to be one of the darkest human rights violations existing today, child sex slavery. Through iE events and initiatives we generate funding and resources for proven strategies that are currently impacting this issue. Sympathy is feeling badly for the suffering of others. It is passive, allowing separation to exist between the bystander and the victimized. Empathy closes this gap by diving into the suffering of others. It is active, compelling the empathizer toward action. Empathy is the essence of iEmpathize. For more information please visit www.iempathize.org

About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online business intelligence and research, reputation management and brand monitoring; influencer identification and blogger outreach; social applications development, including Facebook, Twitter, iPhone and custom apps; Post Zinger blog and podcast development; RSS/syndicating online press rooms; search engine optimization; Google-certified search marketing; landing page development; conversion and email management. For more information please visit www.room214.com

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Contact: For more information, please contact:

Jason Cormier (Room 214)
303-444-9214
jcormier@room214.com

Brad Riley (iEmpathize)
303-625-4074
info@iempathize.org

WHAT: The Webinar will cover the basics of social media interaction and recommend best practices for engagement to develop better relationships with customers. It will include a basic framework for social media activities within your organization. Attendees will get a free 14-day trial of Filtrbox G2 and one lucky attendee will win a free social media audit from Room 214 valued at $15,000.

WHERE: Register online at: https://cc.readytalk.com/r/9icqzthevo1u

WHEN: Thursday, August 13, 2009 at 11:00 a.m. MDT

ABOUT ROOM 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online reputation management and monitoring; Facebook strategies, management and implementation; Post Zinger blog and podcast development; Apple-approved iPhone application development; custom Facebook application development, RSS/syndicating online press rooms; optimized press releases, online article marketing, search engine optimization; Google-certified search marketing; landing and conversion page development and email management. For more information please visit http://www.Room214.com or the company's blog at http://www.CaptureTheConversation.com

CONTACT: For more information on the Webinar, please contact Erin Pickard at 303-444-9214 or epickard@room214.com.

http://www.cobizmag.com/articles/with-twitter-listen-first-and-then-jump-in/

WHO: James Clark
Co-Founder, Room 214 (www.room214.com)
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution.

WHAT: "Getting Started with a Social Media Strategy" panel discussion in which
Clark joins a panel of experts exploring how marketers can engage customers, positively influence their dialogue, avoid pitfalls and encourage loyalty using online social media strategies. RSVP by 6/23, event is free for BMG members and $10 for guests.

WHERE: Boulder Marketing Group (www.room214.com) Monthly Meeting
Quantum Corporation
4001 Discovery Drive
Boulder, CO 80303

WHEN: Thursday, June 25, 2009
Noon - 1:30 p.m.

INFO: About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online reputation management and monitoring; Facebook strategies, management and implementation; Post Zinger blog and podcast development; Apple-approved iPhone application development; RSS/syndicating online press rooms; optimized press releases, online article marketing, search engine optimization; Google-certified search marketing; landing and conversion page development and email management. For more information please visit http://www.Room214.com or the company's blog at http://www.CaptureTheConversation.com

CONTACT: For more information on the event, please contact Erin Pickard at Room 214 on 303-444-9214 or epickard@room214.com

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Boulder, Colo., May 19, 2009 - Room 214, a leading social media agency, took top honors in the social media category of the Colorado Chapter of the Public Relations Society of America's (PRSA) Gold Pick Awards. The award recognized Room 214's work building the Travel Channel's word of mouth marketing program via social media communities.

"Our work with Room 214 has been extremely beneficial for Travel Channel as we create, maintain and grow our presence via social media programs," said Pete Dorogoff, Vice President of Digital Media at Travel Channel. "We have seen tremendous value in having established a tight and conversational relationship with our fans."

The prestigious awards were held May 7 at the Ritz-Carlton in downtown Denver, acknowledging the best programs from the past 18 months. The Gold Pick awards celebrate the successes of public relations professionals and organizations that meet the highest standards of performance in the profession.

"The Travel Channel is doing a great job of connecting with viewers through social media communities and we are proud to be part of their team," said James Clark, Room 214 co-founder. "It's great to see the PR community embrace and recognize social media as a critical component of a public relations service offering."

The Public Relations Society of America is the world's largest organization for public relations, advancing the profession and the professional. The Colorado Chapter, based in Denver, is one of 100 chapters nationwide. PRSA has nearly 32,000 professional and student members - nearly 500 of whom belong to the Colorado Chapter.

About Travel Channel Media
Travel Channel Media is an integrated travel media business, and is wholly owned by Cox Communications, Inc., a leading multi-service broadband communications and entertainment company. Travel Channel Media includes: the Travel Channel television network, available in 94 million U.S. cable homes; Travel Channel HD, the network's high-definition simulcast; travelchannel.com, the network's broadband travel hub; Travel Channel's video-on-demand (VOD) and HD VOD offerings; its mobile content platform, Travel Channel GO; World Hum (worldhum.com), a leading online travel blog; and FlightDeck, an innovative content-sharing and advertising network for online publishers and advertisers.

About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online reputation management and social media monitoring; social networking strategies, management and implementation; Post Zinger blog and podcast development; Apple-approved iPhone application development; RSS/syndicating online press rooms; optimized press releases, search engine optimization; Google-certified search marketing; landing and conversion page development and management. The company's blog can be found at CapturetheConversation.com

Contact:
Erin Pickard
303-444-9214
epickard@room214.com

Boulder, Colo. - April 6, 2009 - Colo.-based social media and search marketing agency, Room 214, has hired Brandon Whalen as an online community manager.

"Things are always changing and evolving in the social media world, we look for team members who demonstrate the ability to continually expand their knowledge and understanding of all social media components," said Jason Cormier, Room 214 co-founder. "Adding Brandon to the team strengthens our ability to stay ahead of the curve and help our clients contribute to the conversations taking place about them online."

Since its inception in 2004, Room 214 has specialized in social media, helping companies engage directly with customers through highly targeted social media campaigns online word of mouth and integrated search marketing techniques.

"Social networks are big communities in a small world," said James Clark, Room 214 co-founder. "People are more interconnected than ever. Taking part in the conversations that are shaping the way you are viewed by your constituencies has never been more important."

Prior to joining Room 214, Whalen served as a Marketing Street Team leader for BizzBuzzColorado.com, where he managed a team of 12 marketers and developed promotion materials for launch campaigns. He provided account and content management support for the Volkswagen marketing campaigns while working at Crispin, Porter + Bogusky, and worked at Denver-based Karsh/Hagan Advertising where he provided account and internal agency support services. While at Laine United Apparel, Whalen utilized his strong design and marketing skills to create and establish the company's brand through creative design, social media campaigns and promotional event planning. He is also lead vocalist for the Denver-based band, "My Body Sings Electric."

About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online reputation management and monitoring; Facebook strategies, management and implementation; Post Zinger blog and podcast development; Apple-approved iPhone application development; RSS/syndicating online press rooms; optimized press releases, online article marketing, search engine optimization; Google-certified search marketing; landing and conversion page development and email management.

Contact:
Erin Pickard
303-444-9214
epickard@room214.com