Catapult Public Relations

Room 214 Productions Produces Video Animation Scribe for Linux Foundation

Tue, 19 Apr 2011 18:12:54 +0000

Boulder, Colo., April 19, 2011 - To celebrate the 20th Anniversary of the Linux operating system, the Linux Foundation, a non profit organization dedicated to accelerating the growth of Linux, hired Room 214 Productions to create a whiteboard animation of the story of Linux. The Linux Foundation provided Room 214 with the script and general story board to bring to life in the video scribe. The story of Linux is now live and can be viewed at: http://bit.ly/TheStoryofLinux

Key Facts About The Story of Linux Video Scribe:

The video is in support of the 20th Anniversary of the Linux Operating System

The story progresses down a timeline from the famous first post by Linus Torvalds through the current market position
The video leverages a combination of whiteboard animation, stop motion photography, audio and sound effects to engage the audience in a multi-sensory video experience
175k views in less than 7 days
Made 9th most watched sci/fi YouTube video as of 4/12/2011

• The video can be seen at: http://bit.ly/TheStoryofLinux

Supporting Quotes:

"The Linux community is made up of highly passionate and connected individuals. We wanted to provide a truly unique content centerpiece - one that all of us would be proud to share. We loved the idea of leveraging the video animation scribe as it provides a medium for storytelling that is not only visually engaging but content and data rich."
- Jennifer Cloer, Director of Communications & Community, The Linux Foundation, @LinuxFoundation

"Using video scribing to tell the Linux story just made sense. Since there are some very technical facets to the story, video scribing allowed us to use sight and sound to maintain viewer engagement with the video. For Linux, we chose an illustrator with a style that would match the playful tone of the story. We were pleased with the result and hope the fans enjoyed watching the video."
-Fleetwood Mathews, Executive Producer, Room 214 Productions, @Room_214

About Linux Foundation
The Linux Foundation is a nonprofit consortium dedicated to fostering the growth of Linux. Founded in 2007, the organization sponsors the work of Linux creator Linus Torvalds and promotes, protects and advances the Linux operating system by marshaling the resources of its members and the open source development community. The Linux Foundation provides a neutral forum for collaboration and education by hosting Linux conferences including LinuxCon, and generating original Linux research and content that advances the understanding of the Linux platform. Its web properties, including Linux.com, reach approximately two million people per month. The organization also provides extensive Linux training opportunities that feature the Linux kernel community's leading experts as instructors. Follow The Linux Foundation on Twitter.

About Room 214
Room 214 is a Social Media Agency. We help companies connect to the people that matter most, creating value through social experiences that integrate intelligence, social network & mobile technologies. You hire us to help connect with your customers with: Creating sharable content with video scribing and infographics, social media research and monitoring, campaign ideation, planning and management, Facebook and mobile application development, search and social optimization and advertising.
Website: www.Room214.com
Twitter: @Room_214
Facebook: facebook.com/room214

Contact:
The Linux Foundation
Jennifer Cloer
503-867-2304
Jennifer@linuxfoundation.org

Room 214 Inc
Lindsay Brust
303-444-9214, x115
LBrust@room214.com

Room 214 to Deliver Facebook Marketing Webinar on May 18

Fri, 14 May 2010 19:12:42 +0000

Jason Cormier, Co-founder of Social Media Agency Room 214, Gives National AMA Webcast on Leveraging the World's Most Popular Social Network

Boulder, Colo. - May 13, 2010 - Jason Cormier, Co-founder of Room 214, a social media agency, will present a Facebook marketing webcast "Leveraging the World's Most Popular Social Network" for the American Marketing Association on Tuesday, May 18 at 12 p.m. CDT.

Key Facts:
• Perhaps the most significant social media statistic reported from 2009 was the 700% increase in time people spent in Facebook compared to the previous year. With reported averages ranging from 4 to 5.75 hours a day per user, there is no question that Facebook presents marketing opportunities to those willing and ready to engage.

Jason Cormier: In the webcast, Jason will cover how and why Facebook is working for businesses, Facebook advertising tactics, best practices in community engagement, and how custom applications extend the effectiveness and value of Facebook as a leading online marketing channel. Twitter handle: @JasonCormier, @Room_214
You can register for the webcast here: http://bit.ly/cX4csS.

Supporting Quotes:
"Facebook has become a key element to most social media marketing efforts, yet we see many organizations continuing to demonstrate a lack of understanding and awareness regarding the opportunities," said Room 214 Co-founder Jason Cormier. "It's definitely a moving target, and I'm grateful the AMA has provided a platform for us to share some of our learnings."

About Room 214
Room 214 is a Social Media Agency. We help companies connect to the people that matter most, creating value through social experiences that integrate intelligence, social network & mobile technologies. You hire us to help with: Social media research and monitoring, campaign ideation, planning and management, applications development (Facebook, mobile, dashboard), search and social optimization and advertising.
Contact:
Erin Pickard
303-444-9214 x107
epickard@room214.com

Room 214 to Deliver Facebook Marketing Webinar on May 18

Thu, 13 May 2010 19:57:39 +0000

Jason Cormier, Co-founder of Social Media Agency Room 214, Gives National AMA Webcast on Leveraging the World's Most Popular Social Network

Jason Cormier: In the webcast, Jason will cover how and why Facebook is working for businesses, Facebook advertising tactics, best practices in community engagement, and how custom applications extend the effectiveness and value of Facebook as a leading online marketing channel. Twitter handle: @JasonCormier, @Room_214
You can register for the webcast here: http://bit.ly/cX4csS.

About Room 214
Room 214 is a Social Media Agency. We help companies connect to the people that matter most, creating value through social experiences that integrate intelligence, social network & mobile technologies. You hire us to help with: Social media research and monitoring, campaign ideation, planning and management, applications development (Facebook, mobile, dashboard), search and social optimization and advertising.
Contact:
Erin Pickard
303-444-9214 x107
epickard@room214.com

Room 214 Adds to Team, Launches Social Sharing Functionality on Capture the Conversation Blog

Mon, 03 May 2010 17:45:50 +0000

Boulder, Colo. - May 3, 2010 - Room 214, a social media agency, hired Research Director Lauren Maynard and Marketing Director Jeremy Tanner and today launched a redesign, including new social functionality, on its Capture the Conversation blog.

Key Facts

Lauren Maynard: As the agency's Research Director, Lauren's role is to provide in-depth and ongoing brand, competitive, trend and conversational benchmarking and analysis for clients. Lauren's research provides the strategic insight critical to building successful social media campaigns. Twitter handle: @LPMaynard
Jeremy Tanner: Jeremy comes to the agency with extensive knowledge of and experience in social media. As the agency's Marketing Director, Jeremy is undertaking the role of being the voice of the brand for Room 214 in social media, in addition to providing the agency's program management and application development teams with ideation and strategic campaign development. Twitter handle: @Penguin, @Room_214
Capture the Conversation Social Media Blog: Room 214 implemented two Facebook widgets on the Capture the Conversation blog - comments and the "Like" button. These widgets allow users to quickly interact with the blog and by liking or commenting on a post, the content is then shared in users' Facebook feeds. This allows the blog to gather buzz and utilize Facebook's viral component.

Supporting Quotes
"We've brought Jeremy and Lauren on board to make sure we maintain our commitment to stay ahead of the industry and help our clients navigate and maximize an evolving social web," said Room 214 co-founder Jason Cormier. "As a demonstration of that commitment, we've launched updates on our Capture the Conversation blog, taking advantage of Facebook's new social sharing capability for the web."
- Jason Cormier, Co-Founder, Room 214

"The 'Do as I say, not as I do,' mantra doesn't work in social media," said Room 214 co-founder James Clark. "Jeremy will give us the ability to manage our communities and keep our social properties on the cutting edge. In addition we look forward to Lauren's and Jeremy's strategic insight on new strategies and opportunities to recommend to our clients."
- James Clark, Co-Founder, Room 214

About Room 214
Room 214 is a Social Media Agency. We help companies connect to the people that matter most, creating value through social experiences that integrate intelligence, social network & mobile technologies. You hire us to help with: Social media research and monitoring, campaign ideation, planning and management, applications development (Facebook, mobile, dashboard), search and social optimization and advertising.
Contact:
Erin Pickard
303-444-9214 x107
epickard@room214.com

Room 214 Launches Custom Designed Facebook Pages For Pearl Izumi

Fri, 19 Feb 2010 20:58:15 +0000

Connecting Running and Cycling Enthusiasts Through Social Media Allows Pearl Izumi To Identify Key Consumers And Contribute To The Conversation

Boulder, Colorado -- February 19, 2010 -- With more than 400 million active users, and 50% of those logging in everyday, Facebook, has become a very important conversational tool in a company's marketing portfolio. Add to that, with three million active Pages in Facebook - simply having a basic page design is no longer enough. Room 214 was hired by Pearl Izumi to create a unique custom Facebook page design to deliver content and functionality that is both attractive and resonates well with their fans.

Key Facts

In addition to Pearl Izumi's more traditional customer service channels, Pearl is now engaging customers through social media such as Twitter, Facebook, blogs and discussion boards. The goal of the new Facebook tabs is simple - make the company more accessible to its consumers while simultaneously engaging them with relevant and interesting content.
From a technical standpoint, Pearl Izumi's new custom tabs on both its Running and pages feature a java script enabled transition for navigating news articles, product reviews or videos. Pearl's Facebook pages are one of the few out there using this technology.
Another feature worth mentioning is the article carousel at the bottom of the custom tabs. The carousel allows for quick and easy navigation to specific articles.
Amidst all the changes Facebook is pushing through these days, Pearl Izumi's custom tabs were built ready for the rapidly ensuing conversion from 720 pixels to 520 pixels.

Access Pearl Izumi Facebook Pages at: http://bit.ly/bjzttq

Supporting Quotes
"Our 214 Apps Facebook development applied new and innovative techniques to feature content and drive fan engagement that fit well into Pearl Izumi's vision of its Facebook community." -- James Clark, Co-Founder, Room 214

"Pearl Izumi's focus has always been to push the limits in regards to our products, marketing and design. We believe what Room 214 was able to accomplish is spot on for our brand." -- Geoff Shaffer, Marketing Director, Pearl Izumi

Supporting Resources

Learn more about 214 Apps at http://www.214apps.com
Follow Peal Izumi on Twitter: http://twitter.com/pearlizumikody

Learn more about Pearl Izumi at http://www.PearlIzumi.com

# # #

Media Contact:
James Clark, Room 214
303-444-9214 x100
jclark@room214.com
http://www.twitter.com/jamesoclark
http://www.twitter.com/room_214

Fleetwood Mathews, Room 214
303-444-9214 x104
fmathews@room214.com

Room 214 Partners With Crimson Hexagon For Advanced Social Media Business Intelligence

Wed, 27 Jan 2010 19:06:55 +0000

BOULDER, Colo. - Jan. 27, 2010 - Boulder, Colorado-based social media agency Room 214 (www.room214.com) has selected Crimson Hexagon (www.crimsonhexagon.com) as a key strategic partner, providing next-generation opinion analysis monitoring to extend Room 214's social media research and business intelligence offerings.

"Room 214 was one of two early enterprise agency partners we began working with in 2009," said Candace Fleming, CEO of Crimson Hexagon. "Room 214's product feedback, understanding of our platform, and analyst resources make them an ideal partner around delivering and extending the value of our software."

Room 214 has been an early practitioner of interpretive analysis from user generated content and aggregated online data since 2006. The social media agency remains tool-agnostic, and is leveraging Crimson Hexagon's monitoring platform to help large brands better distill opinions and meaning from social networking properties and online conversations. "We've been able to distinguish Room 214 in the business intelligence space by choosing the right technology partners and focusing on how to make the data actionable," stated Jason Cormier, Managing Partner of Room 214. "From a software perspective, quickly identifying insightful business trends and opportunities requires more than what most offer."

Room 214's interest in Crimson Hexagon stemmed from its unique technology which enables Room 214 analysts to distill meaning about brands, products, services, markets and competitors from online conversations.

"Crimson Hexagon's opinion monitors go far beyond automated sentiment which is often unreliable and only provides a breakdown of positive, negative or neutral conversations," states James Clark, co-founder of Room 214. "In stark contrast to straight up sentiment analysis, Crimson Hexagon data provides the intelligence to drill deeper into relevant opinions in the online conversation to better align marketing strategies and initiatives that incorporate the voice of the customer."

As strategic partners, Room 214 and Crimson Hexagon are working closely together on product feedback, training and joint marketing and selling initiatives.

About Crimson Hexagon
Crimson Hexagon helps big brands and small businesses understand what the online conversation really means for them. Based on groundbreaking work conducted at Harvard University's Institute for Quantitative Social Science, Crimson Hexagon is the only commercially available listening platform that distills meaning - with mathematical precision - from the cloudy torrent of opinion, information and data available online. While a growing number of "listening platforms" can count keyword appearances in the online conversation, Crimson Hexagon is unique in its ability to reveal the nature of that conversation: the key themes, their relative size, and how they change over time. We don't just count the dots - we uncover the patterns.

About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online business intelligence and research, reputation management and brand monitoring; influencer identification and blogger outreach; social applications development, including Facebook, Twitter, iPhone and custom apps; Post Zinger blog and podcast development; RSS/syndicating online press rooms; search engine optimization; Google-certified search marketing and landing page development. For more information please visit www.room214.com

Contact: For more information, please contact:

Jason Cormier (Room 214)
303-444-9214
jcormier@room214.com

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Room 214 and Filtrbox Present Social Media Webinar

Tue, 11 Aug 2009 17:51:32 +0000

Learn how to get the most out of your social media initiatives

Boulder, Colo., - August 11, 2009 - Join James Clark, co-founder of Room214 and Ari Newman, president of Filtrbox for a free Webinar focused on how to best leverage social media to make your business more successful.

WHAT: The Webinar will cover the basics of social media interaction and recommend best practices for engagement to develop better relationships with customers. It will include a basic framework for social media activities within your organization. Attendees will get a free 14-day trial of Filtrbox G2 and one lucky attendee will win a free social media audit from Room 214 valued at $15,000.

WHERE: Register online at: https://cc.readytalk.com/r/9icqzthevo1u

WHEN: Thursday, August 13, 2009 at 11:00 a.m. MDT

ABOUT ROOM 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online reputation management and monitoring; Facebook strategies, management and implementation; Post Zinger blog and podcast development; Apple-approved iPhone application development; custom Facebook application development, RSS/syndicating online press rooms; optimized press releases, online article marketing, search engine optimization; Google-certified search marketing; landing and conversion page development and email management. For more information please visit http://www.Room214.com or the company's blog at http://www.CaptureTheConversation.com

CONTACT: For more information on the Webinar, please contact Erin Pickard at 303-444-9214 or epickard@room214.com.

ROOM 214′s JAMES CLARK TO DISCUSS SOCIAL MEDIA PRACTICES AT BOULDER MARKETING GROUP MEETING

Mon, 22 Jun 2009 15:20:00 +0000

Agency co-founder will join panel to address ways companies can use social media to forge better connections with customers

WHO: James Clark
Co-Founder, Room 214 (www.room214.com)
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution.

WHAT: "Getting Started with a Social Media Strategy" panel discussion in which
Clark joins a panel of experts exploring how marketers can engage customers, positively influence their dialogue, avoid pitfalls and encourage loyalty using online social media strategies. RSVP by 6/23, event is free for BMG members and $10 for guests.

WHERE: Boulder Marketing Group (www.room214.com) Monthly Meeting
Quantum Corporation
4001 Discovery Drive
Boulder, CO 80303

WHEN: Thursday, June 25, 2009
Noon - 1:30 p.m.

INFO: About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online reputation management and monitoring; Facebook strategies, management and implementation; Post Zinger blog and podcast development; Apple-approved iPhone application development; RSS/syndicating online press rooms; optimized press releases, online article marketing, search engine optimization; Google-certified search marketing; landing and conversion page development and email management. For more information please visit http://www.Room214.com or the company's blog at http://www.CaptureTheConversation.com

CONTACT: For more information on the event, please contact Erin Pickard at Room 214 on 303-444-9214 or epickard@room214.com

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ROOM 214 WINS PRSA’S GOLD PICK AWARD FOR SOCIAL MEDIA MARKETING CAMPAIGN

Tue, 19 May 2009 18:58:56 +0000

Boulder firm recognized for outstanding work promoting the Travel Channel

Boulder, Colo., May 19, 2009 - Room 214, a leading social media agency, took top honors in the social media category of the Colorado Chapter of the Public Relations Society of America's (PRSA) Gold Pick Awards. The award recognized Room 214's work building the Travel Channel's word of mouth marketing program via social media communities.

"Our work with Room 214 has been extremely beneficial for Travel Channel as we create, maintain and grow our presence via social media programs," said Pete Dorogoff, Vice President of Digital Media at Travel Channel. "We have seen tremendous value in having established a tight and conversational relationship with our fans."

The prestigious awards were held May 7 at the Ritz-Carlton in downtown Denver, acknowledging the best programs from the past 18 months. The Gold Pick awards celebrate the successes of public relations professionals and organizations that meet the highest standards of performance in the profession.

"The Travel Channel is doing a great job of connecting with viewers through social media communities and we are proud to be part of their team," said James Clark, Room 214 co-founder. "It's great to see the PR community embrace and recognize social media as a critical component of a public relations service offering."

The Public Relations Society of America is the world's largest organization for public relations, advancing the profession and the professional. The Colorado Chapter, based in Denver, is one of 100 chapters nationwide. PRSA has nearly 32,000 professional and student members - nearly 500 of whom belong to the Colorado Chapter.

About Travel Channel Media
Travel Channel Media is an integrated travel media business, and is wholly owned by Cox Communications, Inc., a leading multi-service broadband communications and entertainment company. Travel Channel Media includes: the Travel Channel television network, available in 94 million U.S. cable homes; Travel Channel HD, the network's high-definition simulcast; travelchannel.com, the network's broadband travel hub; Travel Channel's video-on-demand (VOD) and HD VOD offerings; its mobile content platform, Travel Channel GO; World Hum (worldhum.com), a leading online travel blog; and FlightDeck, an innovative content-sharing and advertising network for online publishers and advertisers.

About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online reputation management and social media monitoring; social networking strategies, management and implementation; Post Zinger blog and podcast development; Apple-approved iPhone application development; RSS/syndicating online press rooms; optimized press releases, search engine optimization; Google-certified search marketing; landing and conversion page development and management. The company's blog can be found at CapturetheConversation.com

Contact:
Erin Pickard
303-444-9214
epickard@room214.com