WHO: Presented by: James Clark
Co-Founder, Room 214 (www.room214.com)

WHAT: Case Study: The Trifecta of Building Online Communities from Influencer ID to Social Community Engagement to Launching Viral Applications

Together with Room 214, The Travel Channel aggressively pushed into online social media by creating three distinct community building approaches (influencer engagement, games and application development, live interaction). Clark will discuss how this integrated program has captured close to a million fans, using such apps as Kidnap!, that engaged more than 3 million users and live streaming shows and allows fans to interact directly with the network's talent.WHERE: Social Communications Leadership Forum - http://snipurl.com/j8ofg
New York University Midtown Campus
11 West 42nd Street, Room 1027
New York, New York 10036
USA

WHEN: June 9, 2009
8:50 to 9:10 a.m.

INFO: About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online reputation management and monitoring; Facebook strategies, management and implementation; Post Zinger blog and podcast development; Apple-approved iPhone application development; RSS/syndicating online press rooms; optimized press releases, online article marketing, search engine optimization; Google-certified search marketing; landing and conversion page development and email management. For more information please visit http://www.Room214.com or the company's blog at http://www.CaptureTheConversation.com

CONTACT: For more information on the event, please contact Erin Pickard at Room 214 on 303-444-9214 or epickard@room214.com

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