"Room 214 was one of two early enterprise agency partners we began working with in 2009," said Candace Fleming, CEO of Crimson Hexagon. "Room 214's product feedback, understanding of our platform, and analyst resources make them an ideal partner around delivering and extending the value of our software."

Room 214 has been an early practitioner of interpretive analysis from user generated content and aggregated online data since 2006. The social media agency remains tool-agnostic, and is leveraging Crimson Hexagon's monitoring platform to help large brands better distill opinions and meaning from social networking properties and online conversations. "We've been able to distinguish Room 214 in the business intelligence space by choosing the right technology partners and focusing on how to make the data actionable," stated Jason Cormier, Managing Partner of Room 214. "From a software perspective, quickly identifying insightful business trends and opportunities requires more than what most offer."

Room 214's interest in Crimson Hexagon stemmed from its unique technology which enables Room 214 analysts to distill meaning about brands, products, services, markets and competitors from online conversations.

"Crimson Hexagon's opinion monitors go far beyond automated sentiment which is often unreliable and only provides a breakdown of positive, negative or neutral conversations," states James Clark, co-founder of Room 214. "In stark contrast to straight up sentiment analysis, Crimson Hexagon data provides the intelligence to drill deeper into relevant opinions in the online conversation to better align marketing strategies and initiatives that incorporate the voice of the customer."

As strategic partners, Room 214 and Crimson Hexagon are working closely together on product feedback, training and joint marketing and selling initiatives.

About Crimson Hexagon
Crimson Hexagon helps big brands and small businesses understand what the online conversation really means for them. Based on groundbreaking work conducted at Harvard University's Institute for Quantitative Social Science, Crimson Hexagon is the only commercially available listening platform that distills meaning - with mathematical precision - from the cloudy torrent of opinion, information and data available online. While a growing number of "listening platforms" can count keyword appearances in the online conversation, Crimson Hexagon is unique in its ability to reveal the nature of that conversation: the key themes, their relative size, and how they change over time. We don't just count the dots - we uncover the patterns.

About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online business intelligence and research, reputation management and brand monitoring; influencer identification and blogger outreach; social applications development, including Facebook, Twitter, iPhone and custom apps; Post Zinger blog and podcast development; RSS/syndicating online press rooms; search engine optimization; Google-certified search marketing and landing page development. For more information please visit www.room214.com

Contact: For more information, please contact:

Jason Cormier (Room 214)
303-444-9214
jcormier@room214.com

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WHO: Terri Douglas and Guy Murrel, principals, Catapult PR-IR (http://www.catapultpr-ir.com)

WHAT: The Future of PR Session at Boulder Marketing Group's Social Media Boot Camp
New Opportunities in a Changing Landscape
As part of the boot camp, Catapult will discuss changes in public relations practices. As social media goes mainstream and the number of media outlets shrinks, questions concerning public relations' future abound. Murrel and Douglas will discuss the changing dynamics of marketing communications and share insights on how PR continues to offer the most effective and credible way to drive awareness, engage constituents and create market-leading positions.

WHERE: Spice of Life, 5706 Arapahoe Ave., Boulder, CO 80303-1360 (303.444.3452)
Cost per person: BMG Members: $249, Non Members: $299
Registration fee includes presentation materials, breakfast and lunch.
For agenda details and to register online, go to www.bouldermarketinggroup.com/events.cfm

WHEN: Wed., Sept. 30, 2009, 8:30 a.m. - 5 p.m.

PRESENTER
INFO: Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes Agile Alliance, Danube Technologies, FreeWave Technologies and JNBridge. For more information on Catapult, call 303-581-7760 or visit the company's Website at (http://www.catapultpr-ir.com)

CONTACT: For more information on the event or to schedule an interview with Mr. Murrel or Ms. Douglas, please contact Terri Douglas at Catapult PR-IR
(303) 581-7760, ext. 18 or (tdouglas@catapultpr-ir.com)

In today's marketplace, social networking and media is vital to a brand's identity. Room 214 has a depth of expertise that will help Bioelements reach new customers through entirely new channels of communication."

Room 214 will guide and support a comprehensive offering of integrated social media and search marketing programs dedicated to growing brand awareness and online sales. The social media agency has been involved with multiple social networking and word of mouth marketing efforts in various industries and will now leverage its expertise in professional skin care. "Bioelements will succeed with social media the same way they have with word of mouth over the last 18 years," stated Jason Cormier, Managing Partner of Room 214. "The brand has been able to rely almost entirely on the superior quality of its products. Our job will be to help Bioelements create more space for customers to express their passion on the brand's behalf."

About Bioelements
Bioelements professional skin care was launched in 1991 and is used and retailed in more than 3,000 spas worldwide. The product line is relied upon by estheticians, dermatologists and consumers for its precise dedication to understanding the skin and its unique custom blending of retail and professional products. The brand is a pioneer in the skin care industry and continues to meet the ever-changing needs of the skin care professional.

About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online business intelligence and research, reputation management and brand monitoring; influencer identification and blogger outreach; social applications development, including Facebook, Twitter, iPhone and custom apps; Post Zinger blog and podcast development; RSS/syndicating online press rooms; search engine optimization; Google-certified search marketing; landing page development; conversion and email management. For more information please visit www.room214.com

Contact: For more information, please contact:

Erin Pickard (Room 214)
303-444-9214
epickard@room214.com

Amanda Gaeta Shields (Bioelements)
773-519-4219
agaetashields@gmail.com.

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WHAT: The Webinar will cover the basics of social media interaction and recommend best practices for engagement to develop better relationships with customers. It will include a basic framework for social media activities within your organization. Attendees will get a free 14-day trial of Filtrbox G2 and one lucky attendee will win a free social media audit from Room 214 valued at $15,000.

WHERE: Register online at: https://cc.readytalk.com/r/9icqzthevo1u

WHEN: Thursday, August 13, 2009 at 11:00 a.m. MDT

ABOUT ROOM 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online reputation management and monitoring; Facebook strategies, management and implementation; Post Zinger blog and podcast development; Apple-approved iPhone application development; custom Facebook application development, RSS/syndicating online press rooms; optimized press releases, online article marketing, search engine optimization; Google-certified search marketing; landing and conversion page development and email management. For more information please visit http://www.Room214.com or the company's blog at http://www.CaptureTheConversation.com

CONTACT: For more information on the Webinar, please contact Erin Pickard at 303-444-9214 or epickard@room214.com.

http://www.cobizmag.com/articles/with-twitter-listen-first-and-then-jump-in/

WHO: James Clark
Co-Founder, Room 214 (www.room214.com)
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution.

WHAT: "Getting Started with a Social Media Strategy" panel discussion in which
Clark joins a panel of experts exploring how marketers can engage customers, positively influence their dialogue, avoid pitfalls and encourage loyalty using online social media strategies. RSVP by 6/23, event is free for BMG members and $10 for guests.

WHERE: Boulder Marketing Group (www.room214.com) Monthly Meeting
Quantum Corporation
4001 Discovery Drive
Boulder, CO 80303

WHEN: Thursday, June 25, 2009
Noon - 1:30 p.m.

INFO: About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online reputation management and monitoring; Facebook strategies, management and implementation; Post Zinger blog and podcast development; Apple-approved iPhone application development; RSS/syndicating online press rooms; optimized press releases, online article marketing, search engine optimization; Google-certified search marketing; landing and conversion page development and email management. For more information please visit http://www.Room214.com or the company's blog at http://www.CaptureTheConversation.com

CONTACT: For more information on the event, please contact Erin Pickard at Room 214 on 303-444-9214 or epickard@room214.com

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WHO: Presented by: James Clark
Co-Founder, Room 214 (www.room214.com)

WHAT: Case Study: The Trifecta of Building Online Communities from Influencer ID to Social Community Engagement to Launching Viral Applications

Together with Room 214, The Travel Channel aggressively pushed into online social media by creating three distinct community building approaches (influencer engagement, games and application development, live interaction). Clark will discuss how this integrated program has captured close to a million fans, using such apps as Kidnap!, that engaged more than 3 million users and live streaming shows and allows fans to interact directly with the network's talent.WHERE: Social Communications Leadership Forum - http://snipurl.com/j8ofg
New York University Midtown Campus
11 West 42nd Street, Room 1027
New York, New York 10036
USA

WHEN: June 9, 2009
8:50 to 9:10 a.m.

INFO: About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online reputation management and monitoring; Facebook strategies, management and implementation; Post Zinger blog and podcast development; Apple-approved iPhone application development; RSS/syndicating online press rooms; optimized press releases, online article marketing, search engine optimization; Google-certified search marketing; landing and conversion page development and email management. For more information please visit http://www.Room214.com or the company's blog at http://www.CaptureTheConversation.com

CONTACT: For more information on the event, please contact Erin Pickard at Room 214 on 303-444-9214 or epickard@room214.com

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Boulder, Colo., May 19, 2009 - Room 214, a leading social media agency, took top honors in the social media category of the Colorado Chapter of the Public Relations Society of America's (PRSA) Gold Pick Awards. The award recognized Room 214's work building the Travel Channel's word of mouth marketing program via social media communities.

"Our work with Room 214 has been extremely beneficial for Travel Channel as we create, maintain and grow our presence via social media programs," said Pete Dorogoff, Vice President of Digital Media at Travel Channel. "We have seen tremendous value in having established a tight and conversational relationship with our fans."

The prestigious awards were held May 7 at the Ritz-Carlton in downtown Denver, acknowledging the best programs from the past 18 months. The Gold Pick awards celebrate the successes of public relations professionals and organizations that meet the highest standards of performance in the profession.

"The Travel Channel is doing a great job of connecting with viewers through social media communities and we are proud to be part of their team," said James Clark, Room 214 co-founder. "It's great to see the PR community embrace and recognize social media as a critical component of a public relations service offering."

The Public Relations Society of America is the world's largest organization for public relations, advancing the profession and the professional. The Colorado Chapter, based in Denver, is one of 100 chapters nationwide. PRSA has nearly 32,000 professional and student members - nearly 500 of whom belong to the Colorado Chapter.

About Travel Channel Media
Travel Channel Media is an integrated travel media business, and is wholly owned by Cox Communications, Inc., a leading multi-service broadband communications and entertainment company. Travel Channel Media includes: the Travel Channel television network, available in 94 million U.S. cable homes; Travel Channel HD, the network's high-definition simulcast; travelchannel.com, the network's broadband travel hub; Travel Channel's video-on-demand (VOD) and HD VOD offerings; its mobile content platform, Travel Channel GO; World Hum (worldhum.com), a leading online travel blog; and FlightDeck, an innovative content-sharing and advertising network for online publishers and advertisers.

About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online reputation management and social media monitoring; social networking strategies, management and implementation; Post Zinger blog and podcast development; Apple-approved iPhone application development; RSS/syndicating online press rooms; optimized press releases, search engine optimization; Google-certified search marketing; landing and conversion page development and management. The company's blog can be found at CapturetheConversation.com

Contact:
Erin Pickard
303-444-9214
epickard@room214.com

Boulder, Colo. - April 6, 2009 - Colo.-based social media and search marketing agency, Room 214, has hired Brandon Whalen as an online community manager.

"Things are always changing and evolving in the social media world, we look for team members who demonstrate the ability to continually expand their knowledge and understanding of all social media components," said Jason Cormier, Room 214 co-founder. "Adding Brandon to the team strengthens our ability to stay ahead of the curve and help our clients contribute to the conversations taking place about them online."

Since its inception in 2004, Room 214 has specialized in social media, helping companies engage directly with customers through highly targeted social media campaigns online word of mouth and integrated search marketing techniques.

"Social networks are big communities in a small world," said James Clark, Room 214 co-founder. "People are more interconnected than ever. Taking part in the conversations that are shaping the way you are viewed by your constituencies has never been more important."

Prior to joining Room 214, Whalen served as a Marketing Street Team leader for BizzBuzzColorado.com, where he managed a team of 12 marketers and developed promotion materials for launch campaigns. He provided account and content management support for the Volkswagen marketing campaigns while working at Crispin, Porter + Bogusky, and worked at Denver-based Karsh/Hagan Advertising where he provided account and internal agency support services. While at Laine United Apparel, Whalen utilized his strong design and marketing skills to create and establish the company's brand through creative design, social media campaigns and promotional event planning. He is also lead vocalist for the Denver-based band, "My Body Sings Electric."

About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online reputation management and monitoring; Facebook strategies, management and implementation; Post Zinger blog and podcast development; Apple-approved iPhone application development; RSS/syndicating online press rooms; optimized press releases, online article marketing, search engine optimization; Google-certified search marketing; landing and conversion page development and email management.

Contact:
Erin Pickard
303-444-9214
epickard@room214.com

Strategy is key when incorporating social media

By Rebecca Cole

Companies caught up in the whirlwind of social media and Web 2.0 tactics can stray into the danger zone of ignoring strategy, messaging and the continued importance of personal interaction.

Link to full article: http://www.cobizmag.com/articles/take-a-deep-breath/

DENVER, Colo., June 17, 2008 - Catapult PR-IR, selected as the top technology PR firm in Colorado, will present various facets of new media techniques as well as traditional PR tools and offer guidance regarding picking the right tool - or blend of tools - for effective PR campaigns and strategies at the Boulder Marketing Group's June event. The program will feature Guy Murrel and Terri Douglas, principals of Boulder-based Catapult PR-IR, who will offer real-world client examples for both techniques and provide a resource guide of helpful tips and online sites to attendees.

Who: Guy Murrel and Terri Douglas, principals, Catapult PR-IR
Guy Murrel is co-founder and principal of Catapult PR-IR, a Boulder, Colorado-based public relations firm serving technology firms. Along with co-founder, Terri Douglas, he pioneered rich media PR, the blending of video, audio and graphical elements to promote companies.

Ms. Douglas is a veteran of the high-tech world, with more than 20 years experience leading the PR/IR activities of leading companies.

What: During this presentation, Murrel and Douglas will share how new Internet communications vehicles can complement and enrich traditional forms of PR tools and be meshed together for an effective overall PR program and strategy. The two agency owners will share examples of how they have effectively deployed both in various campaigns as well as offer guidance on picking the right tool for the right PR program component.

When: Thursday, June 26, 2008
Noon to 1:30 p.m.

Where: SpectraLogic
1700 North 55th Street
Boulder, CO 80301

About the Boulder Marketing Group
The Boulder Marketing Group (BMG) is an informal group of corporate marketing professionals that has been meeting since 1992 to share information, insights and opinions. The BMG's 700+ members come from 130+ companies in the Boulder/Denver area. For more information, please visit: http://www.bouldermarketinggroup.com

About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes Atmail, Aztek Networks, Enterprise Management Associates, Envysion, FreeWave Technologies, Subex, SolutionsIQ and JNBridge. For more information on Catapult, call 303-581-7760 or visit the company's Web site at http://www.catapultpr-ir.com

Contact:
Terri Douglas
Catapult PR-IR
303-581-7760, ext. 18
tdouglas@catapultpr-ir.com