Catapult Public Relations

SOCIAL MEDIA AGENCY ROOM 214 OUTLINES EMERGING TRENDS IN NEW SOCIAL QUARTERLY REPORT

Wed, 11 Apr 2012 18:33:14 +0000

Quarterly industry analysis looks at the latest developments with Instagram, mobile strategies and Facebook campaigns

April 11, 2012, Boulder, Colo.: Social media agency Room 214 today announced the availability of its new quarterly Social Media Trend Report, which provides in-depth analysis of emerging social media practices that are shaping the industry. Three topics are covered in the current edition, including the impact of Instagram for brands, the latest in mobile marketing strategies and an overview of the latest Facebookâ��s â��Parent-Childâ�� features. â��The pace of change in the social media marketing industry can be overwhelming as new platforms and advancements to existing platforms pop up almost daily,â�� said Jason Cormier, co-founder of Room 214. â��The Social Media Trend Report provides the same insight, advice and guidance we provide our clients.â�� The 20-page report is free to download by visiting Room 214â��s website at: Room214.com/Subscribe. This issue covers three commonly discussed and emerging trends in the social media world: 1. Instagram for Brands: Many organizations are adopting Instagram to extend the essence of their brand through photos and graphics. Room 214 outlines the incredible growth, emerging opportunities and practical tips for leveraging this fast-emerging social media platform. 2. Mobile Strategy: Room 214 highlights the adoption and usage patterns that support mobile as a critical marketing channel. This section outlines how mobile marketing is now a leading communication channel that consumers use every day to learn, connect and make purchasing decisions. It also outlines how to define goals and develop strategies that result in winning campaigns. 3. Facebook Parent-Child: Room 214 touches on the common struggle for retail brands with multiple store locations, and explains how the Facebook Parent-Child feature provides brands with the ability to promote retail locations and drive traffic by providing relevant content and running engaging check-in deals. â��We always work to provide our clients with the latest information on new social media topics, and these reports will further support that effort,â�� said James Clark, co-founder of Room 214. â��We are happy to share agency insights relevant to so many of the marketing conversations happening today.â�� About Room 214 Room 214 provides social media and digital marketing solutions for iconic brands. Services include research, strategy and execution on all aspects of digital marketing campaigns. The Boulder-based agency fosters a high-competence culture, consisting of a 30-member team, with in-house expertise to fulfill all requirements pertaining to online customer engagement strategies, digital advertising, creative design, video production, blog and mobile site development, marketing dashboards and custom Facebook applications. Website: http://www.room214.com Twitter: @room_214 Facebook: http://facebook.com/room214 Contact: Room 214 Allison Moore info@room214.com

###

ROOM 214’s JASON CORMIER TO SHARE SOCIAL MEDIA EXPERTISE DURING EXECUTIVE PANEL AT ONLINE MARKETING SUMMIT

Wed, 08 Feb 2012 23:28:40 +0000

Top online marketing executives to explore the fundamentals of online marketing

WHO:Â Â Â Â Â Â Â Â Jason Cormier, Co-Founder, Room 214 (www.room214.com)

Jason Cormier is a co-founding partner of Room 214, an award winning social media agency. Cormier writes monthly for one of the top social media columns on Search Engine Watch and leverages over 15 years of interactive development and digital marketing experience to help iconic brands like Hello Kitty, Verizon Wireless, Travel Channel, Horizon Organic and Vail Resorts. WHAT:Â Â Â Â Â Â Â Â Â Panel: The Fundamentals of Online Marketing Cormier joins the world's top executives to share the very best of their experience and expertise, boldly cutting to the heart of what it takes to drive dramatic, sustainable business success in 2012 and beyond. Other panelists include: Dax Hamman, Chief Revenue Officer, Chango, Joseph Zuccaro, President, Allinio LLC and Steve Yeich, CEO, LocalSplash WHERE:Â Â Â Â Â Â Online Marketing Summit (http://www.onlinemarketingsummit.com/) Â Hilton San Diego Bayfront San Diego, California Location: Sapphire H WHEN:Â Â Â Â Â Â Â Â Â Wednesday, February 8, 2012 2:00 PMâ��2:45 PM INFO:Â Â Â Â Â Â Â Â Â Â Â Â About Room 214 Room 214 is a social media marketing agency that helps companies connect to the people that matter most by creating value through social experiences that integrate data, social networks, video, search visibility, web-based and mobile technologies. Organizations hire Room 214 to help with: Social media research and strategy, campaign ideation, planning and management, video production, applications development (Facebook, mobile, dashboard), search engine marketing and social advertising. CONTACT:Â Guy Murrel Catapult PR-IR gmurrel@catapultpr-ir.com 303-581-7760

###

Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver

Tue, 24 Jan 2012 19:19:37 +0000

MEDIA ADVISORY Contact: Terri Douglas Catapult PR-IR 303-581-7760, ext. 18 tdouglas@catapultpr-ir.com Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver Blue Goose Exhibitor Training Center Hosts Complimentary Class FOR RELEASE -- BOULDER, CO â�� January 23, 2012 WHO: Marilyn R. Kroner, principal, Kroner Communications (http://www.KronerCommunications.com) and Terri Douglas, principal, Catapult PR-IR (http://www.catapultpr-ir.com) WHAT: PR 2.0 and Beyond How have blogs, social media, the web and online events affected public relations? What online tools are PR professionals using to get their messages out to the media and their target audiences?Â Kroner and Douglas will discuss: -Â Â Â The â��new rulesâ�� for effective PR -Â Â Â What social media tools and resources are available and which ones work -Â Â Â The risks involved with PR 2.0 -Â Â Â How PR 2.0 can enhance your relationship with journalists -Â Â Â Sources for measuring PR 2.0 WHERE: Blue Goose U - The Exhibitor's Training Center Turnpike Business Park 7100 N. Broadway, Bldg. 3-G Denver, CO 80221 WHEN: Thursday, January 26, 2012 11 a.m. â�� 1 p.m. Price: No charge RSVP:Â becci@bluegooseinc.net Lunch will be provided. PRESENTER INFO: About Kroner Communications Kroner Communications is a consulting company focused on results-oriented marketing communications initiatives.Â Â All work begins with measurable objectives, from fully integrated marketing communications campaigns to specific projects.Â Kroner Communications provides integrated message development, public relations, trade show strategy and planning, collateral development, advertising management, and web site marketing management for companies in various industries, including technology, fitness, and event measurement.Â Call 303/478-3044 or click (www.KronerCommunications.com). About Catapult PR-IR Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes: Agile Alliance, CollabNet, FreeWave Technologies, Gorilla Logic, Inovonics, JNBridge, SparkFun and Tasktop Technologies. For more information on Catapult, call 303-581-7760 or visit the company's website at (http://www.catapultpr-ir.com). CONTACT: For more information on the event, please contact: becci@bluegooseinc.net or call (303) 430-1986.

CATAPULT PR-IR AND KRONER COMMUNICATIONS TO CO-PRESENT AT EXHIBITORFASTTRAK DENVER 2011

Wed, 08 Jun 2011 18:19:59 +0000

Terri Douglas and Marilyn Kroner will discuss the most effective new tools available to PR pros for increasing client's online visibility

WHO:    Marilyn R. Kroner, principal, Kroner Communications (http://www.KronerCommunications.com) and
Terri Douglas, principal, Catapult PR-IR (http://www.catapultpr-ir.com)

WHAT:    Public Relations 2.0 and Beyond
Kroner and Douglas will provide attendees with answers to important questions addressing how blogs, social media, the web and online events affect public relations. They will present the online tools that PR professionals are using to get their messages out to the media and their target audiences. The presentation will explore the tools that are declining in use and those that are growing, while presenting "new rules" for effective PR. Specifically, attendees will learn what social media tools and resources are available, and what they all have in common. Also, they will share the risks involved with PR 2.0.

Attendees should have some PR background, understand the basics of PR, and be prepared to build upon their foundational experience.

WHERE:    EXHIBITORFASTTRAK DENVER 2011
Renaissance Denver Hotel
3801 Quebec Street
Denver, CO 80207
http://www.exhibitoronline.com/exhibitorshow/fasttrak/sessiondetail.asp?ID=4

WHEN:    Tuesday, June 14, 2011, 10:45 AM - 12:15 PM

PRESENTER
INFO:        About Kroner Communications
Kroner Communications is a consulting company focused on results-oriented marketing communications initiatives.   All work begins with measurable objectives, from fully integrated marketing communications campaigns to specific projects. Kroner Communications provides integrated message development, public relations, trade show strategy and planning, collateral development, advertising management, and web site marketing management for companies in various industries, including technology, fitness, and event measurement. Call 303-478-3044 or click (www.KronerCommunications.com).

About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes: Agile Alliance, FreeWave Technologies, Gorilla Logic, JNBridge, Hach, SparkFun Electronics, Tasktop and Thoughtworks Studios. For more information on Catapult, call 303-581-7760 or visit the company's website at (http://www.catapultpr-ir.com).

CONTACT:    For more information on the event, please contact:
Christin Jeffers at Catapult PR-IR
(303) 581-7760, ext. 19 or
cjeffers@catapultpr-ir.com

THE SOFTWARE CLUBS PRESENTS PR IN THE NEW MEDIA ERA

Fri, 11 Feb 2011 00:25:23 +0000

Prestigious panel of experts will discuss the impact of social media on public relations

WHO: Moderator:
Nadine Pyter, Marketing Director, Confio

Speakers:
Doyle Albee, President and Social Media Practice Director, Metzger Associates
Bio: http://www.linkedin.com/in/doylealbee

Greg Davoll, Product Marketing Director, Quest Software
Bio: http://www.linkedin.com/in/gregdavoll

Terri Douglas, Co-Founder and Principal, Catapult PR-IR
Bio: http://www.catapultpr-ir.com/aboutus/ourTeam.php

WHAT: PR in the New Media Era
The event will cover:

The impact of Social Media on PR
Balancing traditional PR practices (trying to get analyst quotes, trade articles, etc) with Social Media
Selling Social Media internally and linking it to corporate goals
Guerilla Social Media (finding online communities and identifying bloggers, tweeters, etc)
Measuring Success

WHERE: To be held in Denver.

WHEN: Wednesday February 23rd from 5 PM to 7:15 PM
Networking is from 5:00 to 5:30 PM

COST: No charge for all BSC or DSC Members. $40 for non-members (cash or check payable to the Boulder Software Club at the door only). Non-members must be a current Software or SaaS company employee to qualify to attend.

CONTACT: Christin Jeffers
Catapult PR-IR
303-581-7760, ext. 19
cjeffers@catapultpr-ir.com

Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver

Tue, 25 Jan 2011 20:42:38 +0000

MEDIA ADVISORY

Contact:
Marilyn R. Kroner
Kroner Communications
303-478-3044
marilyn@kronercommunications.com

Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver
Blue Goose Exhibitor Training Center Hosting Complimentary Class

BOULDER, CO - January 24, 2011

WHO:
Marilyn R. Kroner, principal, Kroner Communications (http://www.KronerCommunications.com) and
Terri Douglas, principal, Catapult PR-IR
(http://www.catapultpr-ir.com)

WHAT:
PR 2.0 and Beyond
How have blogs, social media, the web and online events affected public relations? What online tools are PR professionals using to get their messages out to the media and their target audiences? Kroner and Douglas will discuss:

- The "new rules" for effective PR
- What social media tools and resources are available and which ones work
- The risks involved with PR 2.0
- How PR 2.0 can enhance your relationship with journalists
- Sources for measuring PR 2.0

WHERE:
Blue Goose U - The Exhibitor's Training Center
Turnpike Business Park
7100 N. Broadway, Bldg. 3-G
Denver, CO 80221 (map)

WHEN:
Thursday, January 27, 2010
11 a.m. - 1 p.m.
Price: No charge
RSVP: becci@bluegooseinc.net Lunch will be provided.

PRESENTER INFO:
About Kroner Communications
Kroner Communications is a consulting company focused on results-oriented marketing communications initiatives. All work begins with measurable objectives, from fully integrated marketing communications campaigns to specific projects. Kroner Communications provides integrated message development, public relations, trade show strategy and planning, collateral development, advertising management, and web site marketing management for companies in various industries, including technology, fitness, and event measurement. Call 303/478-3044 or click (www.KronerCommunications.com).

About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes: Agile Alliance, Datapipe, FreeWave Technologies, Jama Software, JNBridge, Tasktop and Thoughtworks Studios. For more information on Catapult, call 303-581-7760 or visit the company's website at (http://www.catapultpr-ir.com).

CONTACT:
For more information on the event, please contact: becci@bluegooseinc.net or call (303) 430-1986.
###

Room 214 Launches Video Scribing Service for Effective Social Media Marketing

Wed, 22 Dec 2010 00:54:22 +0000

Storytelling through video scribing and animation helps organizations effectively engage audiences in a social format worthy of sharing

Boulder, Colo. - Dec. 9, 2010 - Room 214, a pure-play Social Media Agency, has launched a new video scribe, "The Story of Room 214," that provides marketing professionals with a visual baseline of how to take complex stories, and through the use of audio, video and animation - simplify and amplify the message. The new video provides practical tips for effectively communicating complex stories, along with best practices to gain a large and targeted audience that will view the content and be motivated to share the story within a desired online community.

"The task of creating viral videos for exposure's sake is a high-risk, high-price endeavor," says Jason Cormier, co-founder of Room 214. "Scribing enables the storyteller to dive deeper into the meaning of a story, while providing clarity, emotional resonance and increased retention with the audience."

Room 214's extensive experience developing social media campaigns for clients large and small led to the development of its own the scribing process, from creation and deployment to conversion. Steps in the scribing process include:

Â�Å� Capturing the authentic story
Â�Å� Understanding the intended outcome or conversion
Â�Å� Scripting the audio
Â�Å� Delivering storyboards
Â�Å� Applying visual animation
Â�Å� Time lapse visuals to audio
Â�Å� Crafting the social distribution strategy
Â�Å� Optimizing the delivery content
Â�Å� Tracking conversions

"Scribing helps tap into the psychological motivations of emotion, information, identity and self expression that gain people's attention and, ultimately, drives them to take action, such as sharing a video on an organization's behalf or purchasing a product or service," says James Clark, co-founder, Room 214. "Visual storytelling, be it infographics or whiteboard video production, provides an easy way to share information and helps direct some form of conversion, like signing up for a demo. These are qualities that pure viral videos inherently lack and corporate marketing teams require."

Supporting Resources
Â�Å� View "The Story of Room 214" video scribe at: bit.ly/fnfVIc
Â�Å� Learn more about Room 214 at http://www.Room214.com

About Room 214
Room 214 is a pure-play social media agency specializing in strategic, campaign-based programs that help organizations engage with, motivate and empower online communities. Based in Boulder, Colo., the agency works with many of the largest entertainment companies in the world; as well as corporate, education and non-profit organizations. For more information, or to tap into Room 214's extensive library of practical and useful information on the art of social media, please visit the company's web site at www.room214.com.

# # #

Media Contact:
Lindsay Brust, Room 214
303-444-9214 x115
lbrust@room214.com

Social Search Optimization – Published on Search Engine Watch

Fri, 27 Aug 2010 00:02:05 +0000

Social Search Optimization written by Jason Cormier of Room 214

http://searchenginewatch.com/3641261

ROOM 214′s JASON CORMIER TO PRESENT TIPS FOR USING FACEBOOK FOR BUSINESS AT BOULDER MARKETING GROUP’S MONTHLY MEETING

Mon, 21 Jun 2010 20:47:02 +0000

Agency co-founder gives insight into the most popular social network

WHO: Jason Cormier, Co-Founder, Room 214 (www.room214.com)

WHAT: How to Use the World's Largest Social Network to Market Your Business
Cormier will outline best practices for leveraging Facebook to your marketing advantage. Facebook use is exploding, with perhaps the most significant social media statistic reported in 2009 - the site reported a 700 percent increase in the time people spent compared to the previous year. Reported averages of time spent on Facebook range from 4 to 5.75 hours a day per user! In this presentation, Cormier will discuss how businesses can use Facebook to promote their products or services. He will illustrate how companies can use advertising tactics and community engagement to more effectively market to their online communities.

WHERE: Boulder Marketing Group (www.bouldermarketinggroup.com)
Emerson Process / Micro Motion
7070 Winchester Cr.
Boulder, CO
303-527-5200
http://www.bouldermarketinggroup.com/cf_eventdetail.cfm?eventid=7

WHEN: Thursday, June 24, 2010
Noon - 1:30 p.m.

INFO: About Room 214
Room 214 is a Social Media Agency. It helps companies connect to the people that matter most, creating value through social experiences that integrate intelligence, social network and mobile technologies. Organizations hire Room 214 to help with: Social media research and monitoring, campaign ideation, planning and management, applications development (Facebook, mobile, dashboard), search, and social optimization and advertising.

CONTACT: Guy Murrel
Catapult PR-IR
gmurrel@catapultpr-ir.com
303-581-7760
###

CATAPULT PR-IR PROMOTES MARY COCHRAN TO DIRECTOR OF MARKETING AND SOCIAL MEDIA

Wed, 09 Jun 2010 19:00:00 +0000

BOULDER, Colo., June 09, 2010 - Catapult PR-IR (http://www.catapultpr-ir.com), a leading strategic public and investor relations firm specializing in high-technology markets, announced today that Mary Cochran has been promoted to director of marketing and social media. Cochran has been instrumental in developing and executing social media initiatives for Catapult's clients and will continue to support the increased use of social media as part of the public relations mix.

"Catapult has been incorporating social media for some time as a means of promoting its clients and connecting with media and industry analyst influencers," explained Guy Murrel, co-principal of Catapult. "Mary has developed expertise utilizing social media outlets and we're pleased that she'll continue to spearhead this emerging facet of public relations for our clients. Social media expands the reach of our clients' news, and it allows us to tell their story directly to influencers, partners and customers."

Since joining Catapult in 2000, Cochran has successfully helped promote more than 85 businesses with her expertise in marketing and project management, including website management and search optimization.

"I'm always on the lookout for new ways of getting the news out about our clients. Social media enables us to tell our customer's stories in new ways to expanded audiences," she said. "I'm pleased that Catapult has allowed me to take the lead in this exciting arena."

Before joining Catapult, Cochran spent several years as vice president of Growth Management Center, a California-based consulting firm, where she developed computer, administrative and human resource processes. She also managed business operations at other consulting firms, including Symbius and Front Range Marketing. Cochran has a bachelor's degree in management from Pepperdine University and a certificate in human resources from California State University in Long Beach.

About Catapult PR-IR

Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PR SourceCode's Top Tech Communicators, PRSA's Gold Pick Award, O'Dwyers Top Tech Firm in Colorado and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes Agile Alliance, Tasktop Technologies, FreeWave Technologies, JNBridge and ThoughtWorks Studios. For more information on Catapult, call 303-581-7760 or visit the company's website at http://www.catapultpr-ir.com

Contact:

Guy Murrel

Catapult PR-IR

303-581-7760 ext. 17

gmurrel@catapultpr-ir.com