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January 24, 2012
Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver
MEDIA ADVISORY
Contact:
Terri Douglas
Catapult PR-IR
303-581-7760, ext. 18
tdouglas@catapultpr-ir.com
Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver
Blue Goose Exhibitor Training Center Hosts Complimentary Class
FOR RELEASE — BOULDER, CO – January 23, 2012
WHO:
Marilyn R. Kroner, principal, Kroner Communications (http://www.KronerCommunications.com) and
Terri Douglas, principal, Catapult PR-IR
(http://www.catapultpr-ir.com)
WHAT:
PR 2.0 and Beyond
How have blogs, social media, the web and online events affected public relations? What online tools are PR professionals using to get their messages out to the media and their target audiences? Kroner and Douglas will discuss:
- The “new rules” for effective PR
- What social media tools and resources are available and which ones work
- The risks involved with PR 2.0
- How PR 2.0 can enhance your relationship with journalists
- Sources for measuring PR 2.0
WHERE:
Blue Goose U – The Exhibitor’s Training Center
Turnpike Business Park
7100 N. Broadway, Bldg. 3-G
Denver, CO 80221
WHEN:
Thursday, January 26, 2012
11 a.m. – 1 p.m.
Price: No charge
RSVP: becci@bluegooseinc.net Lunch will be provided.
PRESENTER INFO:
About Kroner Communications
Kroner Communications is a consulting company focused on results-oriented marketing communications initiatives. All work begins with measurable objectives, from fully integrated marketing communications campaigns to specific projects. Kroner Communications provides integrated message development, public relations, trade show strategy and planning, collateral development, advertising management, and web site marketing management for companies in various industries, including technology, fitness, and event measurement. Call 303/478-3044 or click (www.KronerCommunications.com).
About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA’s Gold Pick Award, Holmes Report’s “Best Agency to Work For” award and the Boulder County Business Report’s Mercury 100 Fastest Growing Companies Award. Catapult’s client roster includes: Agile Alliance, CollabNet, FreeWave Technologies, Gorilla Logic, Inovonics, JNBridge, SparkFun and Tasktop Technologies. For more information on Catapult, call 303-581-7760 or visit the company’s website at (http://www.catapultpr-ir.com).
CONTACT:
For more information on the event, please contact: becci@bluegooseinc.net or call (303) 430-1986.
June 8, 2011
CATAPULT PR-IR AND KRONER COMMUNICATIONS TO CO-PRESENT AT EXHIBITORFASTTRAK DENVER 2011
Terri Douglas and Marilyn Kroner will discuss the most effective new tools available to PR pros for increasing client's online visibility
WHO: Marilyn R. Kroner, principal, Kroner Communications (http://www.KronerCommunications.com) and
Terri Douglas, principal, Catapult PR-IR (http://www.catapultpr-ir.com)
WHAT: Public Relations 2.0 and Beyond
Kroner and Douglas will provide attendees with answers to important questions addressing how blogs, social media, the web and online events affect public relations. They will present the online tools that PR professionals are using to get their messages out to the media and their target audiences. The presentation will explore the tools that are declining in use and those that are growing, while presenting "new rules" for effective PR. Specifically, attendees will learn what social media tools and resources are available, and what they all have in common. Also, they will share the risks involved with PR 2.0.
Attendees should have some PR background, understand the basics of PR, and be prepared to build upon their foundational experience.
WHERE: EXHIBITORFASTTRAK DENVER 2011
Renaissance Denver Hotel
3801 Quebec Street
Denver, CO 80207
http://www.exhibitoronline.com/exhibitorshow/fasttrak/sessiondetail.asp?ID=4
WHEN: Tuesday, June 14, 2011, 10:45 AM – 12:15 PM
PRESENTER
INFO: About Kroner Communications
Kroner Communications is a consulting company focused on results-oriented marketing communications initiatives. All work begins with measurable objectives, from fully integrated marketing communications campaigns to specific projects. Kroner Communications provides integrated message development, public relations, trade show strategy and planning, collateral development, advertising management, and web site marketing management for companies in various industries, including technology, fitness, and event measurement. Call 303-478-3044 or click (www.KronerCommunications.com).
About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's “Best Agency to Work For” award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult’s client roster includes: Agile Alliance, FreeWave Technologies, Gorilla Logic, JNBridge, Hach, SparkFun Electronics, Tasktop and Thoughtworks Studios. For more information on Catapult, call 303-581-7760 or visit the company’s website at (http://www.catapultpr-ir.com).
CONTACT: For more information on the event, please contact:
Christin Jeffers at Catapult PR-IR
(303) 581-7760, ext. 19 or
cjeffers@catapultpr-ir.com
February 11, 2011
THE SOFTWARE CLUBS PRESENTS PR IN THE NEW MEDIA ERA
Prestigious panel of experts will discuss the impact of social media on public relations
WHO: Moderator:
Nadine Pyter, Marketing Director, Confio
Speakers:
Doyle Albee, President and Social Media Practice Director, Metzger Associates
Bio: http://www.linkedin.com/in/doylealbee
Greg Davoll, Product Marketing Director, Quest Software
Bio: http://www.linkedin.com/in/gregdavoll
Terri Douglas, Co-Founder and Principal, Catapult PR-IR
Bio: http://www.catapultpr-ir.com/aboutus/ourTeam.php
WHAT: PR in the New Media Era
The event will cover:
- The impact of Social Media on PR
- Balancing traditional PR practices (trying to get analyst quotes, trade articles, etc) with Social Media
- Selling Social Media internally and linking it to corporate goals
- Guerilla Social Media (finding online communities and identifying bloggers, tweeters, etc)
- Measuring Success
WHERE: To be held in Denver.
WHEN: Wednesday February 23rd from 5 PM to 7:15 PM
Networking is from 5:00 to 5:30 PM
COST: No charge for all BSC or DSC Members. $40 for non-members (cash or check payable to the Boulder Software Club at the door only). Non-members must be a current Software or SaaS company employee to qualify to attend.
CONTACT: Christin Jeffers
Catapult PR-IR
303-581-7760, ext. 19
cjeffers@catapultpr-ir.com
January 25, 2011
Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver
MEDIA ADVISORY
Contact:
Marilyn R. Kroner
Kroner Communications
303-478-3044
marilyn@kronercommunications.com
Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver
Blue Goose Exhibitor Training Center Hosting Complimentary Class
BOULDER, CO – January 24, 2011
WHO:
Marilyn R. Kroner, principal, Kroner Communications (http://www.KronerCommunications.com) and
Terri Douglas, principal, Catapult PR-IR
(http://www.catapultpr-ir.com)
WHAT:
PR 2.0 and Beyond
How have blogs, social media, the web and online events affected public relations? What online tools are PR professionals using to get their messages out to the media and their target audiences? Kroner and Douglas will discuss:
- The “new rules” for effective PR
- What social media tools and resources are available and which ones work
- The risks involved with PR 2.0
- How PR 2.0 can enhance your relationship with journalists
- Sources for measuring PR 2.0
WHERE:
Blue Goose U – The Exhibitor’s Training Center
Turnpike Business Park
7100 N. Broadway, Bldg. 3-G
Denver, CO 80221 (map)
WHEN:
Thursday, January 27, 2010
11 a.m. – 1 p.m.
Price: No charge
RSVP: becci@bluegooseinc.net Lunch will be provided.
PRESENTER INFO:
About Kroner Communications
Kroner Communications is a consulting company focused on results-oriented marketing communications initiatives. All work begins with measurable objectives, from fully integrated marketing communications campaigns to specific projects. Kroner Communications provides integrated message development, public relations, trade show strategy and planning, collateral development, advertising management, and web site marketing management for companies in various industries, including technology, fitness, and event measurement. Call 303/478-3044 or click (www.KronerCommunications.com).
About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA’s Gold Pick Award, Holmes Report’s “Best Agency to Work For” award and the Boulder County Business Report’s Mercury 100 Fastest Growing Companies Award. Catapult’s client roster includes: Agile Alliance, Datapipe, FreeWave Technologies, Jama Software, JNBridge, Tasktop and Thoughtworks Studios. For more information on Catapult, call 303-581-7760 or visit the company’s website at (http://www.catapultpr-ir.com).
CONTACT:
For more information on the event, please contact: becci@bluegooseinc.net or call (303) 430-1986.
###
December 22, 2010
Room 214 Launches Video Scribing Service for Effective Social Media Marketing
Storytelling through video scribing and animation helps organizations effectively engage audiences in a social format worthy of sharing
Boulder, Colo. – Dec. 9, 2010 – Room 214, a pure-play Social Media Agency, has launched a new video scribe, “The Story of Room 214,” that provides marketing professionals with a visual baseline of how to take complex stories, and through the use of audio, video and animation – simplify and amplify the message. The new video provides practical tips for effectively communicating complex stories, along with best practices to gain a large and targeted audience that will view the content and be motivated to share the story within a desired online community.
“The task of creating viral videos for exposure’s sake is a high-risk, high-price endeavor,” says Jason Cormier, co-founder of Room 214. “Scribing enables the storyteller to dive deeper into the meaning of a story, while providing clarity, emotional resonance and increased retention with the audience.”
Room 214′s extensive experience developing social media campaigns for clients large and small led to the development of its own the scribing process, from creation and deployment to conversion. Steps in the scribing process include:
œ Capturing the authentic story
œ Understanding the intended outcome or conversion
œ Scripting the audio
œ Delivering storyboards
œ Applying visual animation
œ Time lapse visuals to audio
œ Crafting the social distribution strategy
œ Optimizing the delivery content
œ Tracking conversions
“Scribing helps tap into the psychological motivations of emotion, information, identity and self expression that gain people’s attention and, ultimately, drives them to take action, such as sharing a video on an organization’s behalf or purchasing a product or service,” says James Clark, co-founder, Room 214. “Visual storytelling, be it infographics or whiteboard video production, provides an easy way to share information and helps direct some form of conversion, like signing up for a demo. These are qualities that pure viral videos inherently lack and corporate marketing teams require.”
Supporting Resources
œ View “The Story of Room 214″ video scribe at: bit.ly/fnfVIc
œ Learn more about Room 214 at http://www.Room214.com
About Room 214
Room 214 is a pure-play social media agency specializing in strategic, campaign-based programs that help organizations engage with, motivate and empower online communities. Based in Boulder, Colo., the agency works with many of the largest entertainment companies in the world; as well as corporate, education and non-profit organizations. For more information, or to tap into Room 214′s extensive library of practical and useful information on the art of social media, please visit the company’s web site at www.room214.com.
# # #
Media Contact:
Lindsay Brust, Room 214
303-444-9214 x115
lbrust@room214.com
August 27, 2010
Social Search Optimization – Published on Search Engine Watch
Social Search Optimization written by Jason Cormier of Room 214
June 21, 2010
ROOM 214′s JASON CORMIER TO PRESENT TIPS FOR USING FACEBOOK FOR BUSINESS AT BOULDER MARKETING GROUP’S MONTHLY MEETING
Agency co-founder gives insight into the most popular social network
WHO: Jason Cormier, Co-Founder, Room 214 (www.room214.com)
WHAT: How to Use the World’s Largest Social Network to Market Your Business
Cormier will outline best practices for leveraging Facebook to your marketing advantage. Facebook use is exploding, with perhaps the most significant social media statistic reported in 2009 – the site reported a 700 percent increase in the time people spent compared to the previous year. Reported averages of time spent on Facebook range from 4 to 5.75 hours a day per user! In this presentation, Cormier will discuss how businesses can use Facebook to promote their products or services. He will illustrate how companies can use advertising tactics and community engagement to more effectively market to their online communities.
WHERE: Boulder Marketing Group (www.bouldermarketinggroup.com)
Emerson Process / Micro Motion
7070 Winchester Cr.
Boulder, CO
303-527-5200
http://www.bouldermarketinggroup.com/cf_eventdetail.cfm?eventid=7
WHEN: Thursday, June 24, 2010
Noon – 1:30 p.m.
INFO: About Room 214
Room 214 is a Social Media Agency. It helps companies connect to the people that matter most, creating value through social experiences that integrate intelligence, social network and mobile technologies. Organizations hire Room 214 to help with: Social media research and monitoring, campaign ideation, planning and management, applications development (Facebook, mobile, dashboard), search, and social optimization and advertising.
CONTACT: Guy Murrel
Catapult PR-IR
gmurrel@catapultpr-ir.com
303-581-7760
###
June 9, 2010
CATAPULT PR-IR PROMOTES MARY COCHRAN TO DIRECTOR OF MARKETING AND SOCIAL MEDIA
BOULDER, Colo., June 09, 2010 – Catapult PR-IR (http://www.catapultpr-ir.com), a leading strategic public and investor relations firm specializing in high-technology markets, announced today that Mary Cochran has been promoted to director of marketing and social media. Cochran has been instrumental in developing and executing social media initiatives for Catapult’s clients and will continue to support the increased use of social media as part of the public relations mix.
“Catapult has been incorporating social media for some time as a means of promoting its clients and connecting with media and industry analyst influencers,” explained Guy Murrel, co-principal of Catapult. “Mary has developed expertise utilizing social media outlets and we’re pleased that she’ll continue to spearhead this emerging facet of public relations for our clients. Social media expands the reach of our clients’ news, and it allows us to tell their story directly to influencers, partners and customers.”
Since joining Catapult in 2000, Cochran has successfully helped promote more than 85 businesses with her expertise in marketing and project management, including website management and search optimization.
“I’m always on the lookout for new ways of getting the news out about our clients. Social media enables us to tell our customer’s stories in new ways to expanded audiences,” she said. “I’m pleased that Catapult has allowed me to take the lead in this exciting arena.”
Before joining Catapult, Cochran spent several years as vice president of Growth Management Center, a California-based consulting firm, where she developed computer, administrative and human resource processes. She also managed business operations at other consulting firms, including Symbius and Front Range Marketing. Cochran has a bachelor’s degree in management from Pepperdine University and a certificate in human resources from California State University in Long Beach.
About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PR SourceCode’s Top Tech Communicators, PRSA’s Gold Pick Award, O’Dwyers Top Tech Firm in Colorado and the Boulder County Business Report’s Mercury 100 Fastest Growing Companies Award. Catapult’s client roster includes Agile Alliance, Tasktop Technologies, FreeWave Technologies, JNBridge and ThoughtWorks Studios. For more information on Catapult, call 303-581-7760 or visit the company’s website at http://www.catapultpr-ir.com
Contact:
Guy Murrel
Catapult PR-IR
303-581-7760 ext. 17
May 28, 2010
James Clark and Wendy Hofstetter of Room 214 to Conduct AMA Data and Dashboards Workshop in Atlanta
Boulder, Colo. — May 28, 2010 — James Clark, co-founder of Room 214 and Wendy Hofstetter, group practice leader in entertainment at Room 214, will lead the upcoming AMA Data and Dashboards workshop in Atlanta on June 2 and 3. The workshop provides mid- to senior-level marketers with the knowledge to put data at the center of their marketing decisions.
With the shift of marketing resources to online and social media as a way to lower costs and increase marketing effectiveness, marketers now have a tremendous amount of data at their disposal. Knowing what to do with that data is often overwhelming.
This intensive two-day seminar will dive into the how to gather, filter, curate and visualize the data that matters most for assessing marketing ROI. Attendees will receive a simple stepped-approach to launching marketing dashboards that quantify the overall impact marketing is having on stated business objectives such as sales, customer service, retention and brand visibility.
Key Learning Objectives
- Aligning the scope of a marketing dashboard with the organization’s knowledge needs.
- Identifying the right metrics to include on a dashboard to identify opportunities and threats and forecast performance.
- Integrating analytics and dashboard metrics.
- Overcoming gaps in data or missing information.
- Developing robust processes to support marketing resource allocation and performance management.
- Selecting the right deployment technology to create an engaging interface and easy-to-maintain operation.
- Designing the user experience for simplicity and richness of learning.
- Developing a marketing measurement plan to ensure that the dashboard evolves to meet the ever-changing needs of the marketing organization.
Supporting Quotes
“Data visibility is pushing marketing further toward organizational integration among sales, customer service, brand and public relations. Having a dashboard to correlate and track the interdependence of these disciplines is critical to forward thinking and acting organizations.”
- James Clark, co-founder, Room 214
Supporting Resources
- AMA Event Details: http://bit.ly/dfsaCB
- Room 214, http://www.room214.com, a social media agency
Twitter:
- James Clark: @jamesoclark
- Wendy Hofstetter: @whofstetter
- Room 214: @room_214
- AMA: @marketing_power
# # #
Media Contact:
James Clark, Room 214
www.Room214.com
303-444-9214 x100
jclark@room214.com
http://www.twitter.com/jamesoclark
http://www.twitter.com/room_214
May 14, 2010
Room 214 to Deliver Facebook Marketing Webinar on May 18
Jason Cormier, Co-founder of Social Media Agency Room 214, Gives National AMA Webcast on Leveraging the World’s Most Popular Social Network
Boulder, Colo. – May 13, 2010 – Jason Cormier, Co-founder of Room 214, a social media agency, will present a Facebook marketing webcast “Leveraging the World’s Most Popular Social Network” for the American Marketing Association on Tuesday, May 18 at 12 p.m. CDT.
Key Facts:
• Perhaps the most significant social media statistic reported from 2009 was the 700% increase in time people spent in Facebook compared to the previous year. With reported averages ranging from 4 to 5.75 hours a day per user, there is no question that Facebook presents marketing opportunities to those willing and ready to engage.
- Jason Cormier: In the webcast, Jason will cover how and why Facebook is working for businesses, Facebook advertising tactics, best practices in community engagement, and how custom applications extend the effectiveness and value of Facebook as a leading online marketing channel. Twitter handle: @JasonCormier, @Room_214
- You can register for the webcast here: http://bit.ly/cX4csS.
Supporting Quotes:
“Facebook has become a key element to most social media marketing efforts, yet we see many organizations continuing to demonstrate a lack of understanding and awareness regarding the opportunities,” said Room 214 Co-founder Jason Cormier. “It’s definitely a moving target, and I’m grateful the AMA has provided a platform for us to share some of our learnings.”
About Room 214
Room 214 is a Social Media Agency. We help companies connect to the people that matter most, creating value through social experiences that integrate intelligence, social network & mobile technologies. You hire us to help with: Social media research and monitoring, campaign ideation, planning and management, applications development (Facebook, mobile, dashboard), search and social optimization and advertising.
Contact:
Erin Pickard
303-444-9214 x107
epickard@room214.com
