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May 28, 2010
James Clark and Wendy Hofstetter of Room 214 to Conduct AMA Data and Dashboards Workshop in Atlanta
Boulder, Colo. — May 28, 2010 — James Clark, co-founder of Room 214 and Wendy Hofstetter, group practice leader in entertainment at Room 214, will lead the upcoming AMA Data and Dashboards workshop in Atlanta on June 2 and 3. The workshop provides mid- to senior-level marketers with the knowledge to put data at the center of their marketing decisions.
With the shift of marketing resources to online and social media as a way to lower costs and increase marketing effectiveness, marketers now have a tremendous amount of data at their disposal. Knowing what to do with that data is often overwhelming.
This intensive two-day seminar will dive into the how to gather, filter, curate and visualize the data that matters most for assessing marketing ROI. Attendees will receive a simple stepped-approach to launching marketing dashboards that quantify the overall impact marketing is having on stated business objectives such as sales, customer service, retention and brand visibility.
Key Learning Objectives
- Aligning the scope of a marketing dashboard with the organization’s knowledge needs.
- Identifying the right metrics to include on a dashboard to identify opportunities and threats and forecast performance.
- Integrating analytics and dashboard metrics.
- Overcoming gaps in data or missing information.
- Developing robust processes to support marketing resource allocation and performance management.
- Selecting the right deployment technology to create an engaging interface and easy-to-maintain operation.
- Designing the user experience for simplicity and richness of learning.
- Developing a marketing measurement plan to ensure that the dashboard evolves to meet the ever-changing needs of the marketing organization.
Supporting Quotes
“Data visibility is pushing marketing further toward organizational integration among sales, customer service, brand and public relations. Having a dashboard to correlate and track the interdependence of these disciplines is critical to forward thinking and acting organizations.”
- James Clark, co-founder, Room 214
Supporting Resources
- AMA Event Details: http://bit.ly/dfsaCB
- Room 214, http://www.room214.com, a social media agency
Twitter:
- James Clark: @jamesoclark
- Wendy Hofstetter: @whofstetter
- Room 214: @room_214
- AMA: @marketing_power
# # #
Media Contact:
James Clark, Room 214
www.Room214.com
303-444-9214 x100
jclark@room214.com
http://www.twitter.com/jamesoclark
http://www.twitter.com/room_214
May 14, 2010
Room 214 to Deliver Facebook Marketing Webinar on May 18
Jason Cormier, Co-founder of Social Media Agency Room 214, Gives National AMA Webcast on Leveraging the World’s Most Popular Social Network
Boulder, Colo. – May 13, 2010 – Jason Cormier, Co-founder of Room 214, a social media agency, will present a Facebook marketing webcast “Leveraging the World’s Most Popular Social Network” for the American Marketing Association on Tuesday, May 18 at 12 p.m. CDT.
Key Facts:
• Perhaps the most significant social media statistic reported from 2009 was the 700% increase in time people spent in Facebook compared to the previous year. With reported averages ranging from 4 to 5.75 hours a day per user, there is no question that Facebook presents marketing opportunities to those willing and ready to engage.
- Jason Cormier: In the webcast, Jason will cover how and why Facebook is working for businesses, Facebook advertising tactics, best practices in community engagement, and how custom applications extend the effectiveness and value of Facebook as a leading online marketing channel. Twitter handle: @JasonCormier, @Room_214
- You can register for the webcast here: http://bit.ly/cX4csS.
Supporting Quotes:
“Facebook has become a key element to most social media marketing efforts, yet we see many organizations continuing to demonstrate a lack of understanding and awareness regarding the opportunities,” said Room 214 Co-founder Jason Cormier. “It’s definitely a moving target, and I’m grateful the AMA has provided a platform for us to share some of our learnings.”
About Room 214
Room 214 is a Social Media Agency. We help companies connect to the people that matter most, creating value through social experiences that integrate intelligence, social network & mobile technologies. You hire us to help with: Social media research and monitoring, campaign ideation, planning and management, applications development (Facebook, mobile, dashboard), search and social optimization and advertising.
Contact:
Erin Pickard
303-444-9214 x107
epickard@room214.com
May 13, 2010
Room 214 to Deliver Facebook Marketing Webinar on May 18
Jason Cormier, Co-founder of Social Media Agency Room 214, Gives National AMA Webcast on Leveraging the World’s Most Popular Social Network
Boulder, Colo. – May 13, 2010 – Jason Cormier, Co-founder of Room 214, a social media agency, will present a Facebook marketing webcast “Leveraging the World’s Most Popular Social Network” for the American Marketing Association on Tuesday, May 18 at 12 p.m. CDT.
Key Facts:
• Perhaps the most significant social media statistic reported from 2009 was the 700% increase in time people spent in Facebook compared to the previous year. With reported averages ranging from 4 to 5.75 hours a day per user, there is no question that Facebook presents marketing opportunities to those willing and ready to engage.
- Jason Cormier: In the webcast, Jason will cover how and why Facebook is working for businesses, Facebook advertising tactics, best practices in community engagement, and how custom applications extend the effectiveness and value of Facebook as a leading online marketing channel. Twitter handle: @JasonCormier, @Room_214
- You can register for the webcast here: http://bit.ly/cX4csS.
Supporting Quotes:
“Facebook has become a key element to most social media marketing efforts, yet we see many organizations continuing to demonstrate a lack of understanding and awareness regarding the opportunities,” said Room 214 Co-founder Jason Cormier. “It’s definitely a moving target, and I’m grateful the AMA has provided a platform for us to share some of our learnings.”
About Room 214
Room 214 is a Social Media Agency. We help companies connect to the people that matter most, creating value through social experiences that integrate intelligence, social network & mobile technologies. You hire us to help with: Social media research and monitoring, campaign ideation, planning and management, applications development (Facebook, mobile, dashboard), search and social optimization and advertising.
Contact:
Erin Pickard
303-444-9214 x107
epickard@room214.com
January 27, 2010
Room 214 Partners With Crimson Hexagon For Advanced Social Media Business Intelligence
BOULDER, Colo. – Jan. 27, 2010 – Boulder, Colorado-based social media agency Room 214 (www.room214.com) has selected Crimson Hexagon (www.crimsonhexagon.com) as a key strategic partner, providing next-generation opinion analysis monitoring to extend Room 214′s social media research and business intelligence offerings.
”Room 214 was one of two early enterprise agency partners we began working with in 2009,” said Candace Fleming, CEO of Crimson Hexagon. “Room 214′s product feedback, understanding of our platform, and analyst resources make them an ideal partner around delivering and extending the value of our software.”
Room 214 has been an early practitioner of interpretive analysis from user generated content and aggregated online data since 2006. The social media agency remains tool-agnostic, and is leveraging Crimson Hexagon’s monitoring platform to help large brands better distill opinions and meaning from social networking properties and online conversations. “We’ve been able to distinguish Room 214 in the business intelligence space by choosing the right technology partners and focusing on how to make the data actionable,” stated Jason Cormier, Managing Partner of Room 214. “From a software perspective, quickly identifying insightful business trends and opportunities requires more than what most offer.”
Room 214′s interest in Crimson Hexagon stemmed from its unique technology which enables Room 214 analysts to distill meaning about brands, products, services, markets and competitors from online conversations.
“Crimson Hexagon’s opinion monitors go far beyond automated sentiment which is often unreliable and only provides a breakdown of positive, negative or neutral conversations,” states James Clark, co-founder of Room 214. “In stark contrast to straight up sentiment analysis, Crimson Hexagon data provides the intelligence to drill deeper into relevant opinions in the online conversation to better align marketing strategies and initiatives that incorporate the voice of the customer.”
As strategic partners, Room 214 and Crimson Hexagon are working closely together on product feedback, training and joint marketing and selling initiatives.
About Crimson Hexagon
Crimson Hexagon helps big brands and small businesses understand what the online conversation really means for them. Based on groundbreaking work conducted at Harvard University’s Institute for Quantitative Social Science, Crimson Hexagon is the only commercially available listening platform that distills meaning – with mathematical precision – from the cloudy torrent of opinion, information and data available online. While a growing number of “listening platforms” can count keyword appearances in the online conversation, Crimson Hexagon is unique in its ability to reveal the nature of that conversation: the key themes, their relative size, and how they change over time. We don’t just count the dots – we uncover the patterns.
About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online business intelligence and research, reputation management and brand monitoring; influencer identification and blogger outreach; social applications development, including Facebook, Twitter, iPhone and custom apps; Post Zinger blog and podcast development; RSS/syndicating online press rooms; search engine optimization; Google-certified search marketing and landing page development. For more information please visit www.room214.com
Contact: For more information, please contact:
Jason Cormier (Room 214)
303-444-9214
jcormier@room214.com
###
August 25, 2009
BIOELEMENTS SELECTS ROOM 214 AS THEIR SOCIAL MEDIA AND ONLINE MARKETING AGENCY
BOULDER, CO – Aug. 25, 2009 – Bioelements has selected Boulder, CO-based social media agency Room 214 (www.room214.com) to support research, social strategy and search marketing for their 2009/2010 social network and online initiatives. “Room 214 was chosen as our social media agency because of their track record of influencing consumer behavior,” said Callie Lushina, Vice President of Marketing for Bioelements. “
In today’s marketplace, social networking and media is vital to a brand’s identity. Room 214 has a depth of expertise that will help Bioelements reach new customers through entirely new channels of communication.”
Room 214 will guide and support a comprehensive offering of integrated social media and search marketing programs dedicated to growing brand awareness and online sales. The social media agency has been involved with multiple social networking and word of mouth marketing efforts in various industries and will now leverage its expertise in professional skin care. “Bioelements will succeed with social media the same way they have with word of mouth over the last 18 years,” stated Jason Cormier, Managing Partner of Room 214. “The brand has been able to rely almost entirely on the superior quality of its products. Our job will be to help Bioelements create more space for customers to express their passion on the brand’s behalf.”
About Bioelements
Bioelements professional skin care was launched in 1991 and is used and retailed in more than 3,000 spas worldwide. The product line is relied upon by estheticians, dermatologists and consumers for its precise dedication to understanding the skin and its unique custom blending of retail and professional products. The brand is a pioneer in the skin care industry and continues to meet the ever-changing needs of the skin care professional.
About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online business intelligence and research, reputation management and brand monitoring; influencer identification and blogger outreach; social applications development, including Facebook, Twitter, iPhone and custom apps; Post Zinger blog and podcast development; RSS/syndicating online press rooms; search engine optimization; Google-certified search marketing; landing page development; conversion and email management. For more information please visit www.room214.com
Contact: For more information, please contact:
Erin Pickard (Room 214)
303-444-9214
epickard@room214.com
Amanda Gaeta Shields (Bioelements)
773-519-4219
agaetashields@gmail.com.
###
August 11, 2009
Room 214 and Filtrbox Present Social Media Webinar
Learn how to get the most out of your social media initiatives
Boulder, Colo., – August 11, 2009 – Join James Clark, co-founder of Room214 and Ari Newman, president of Filtrbox for a free Webinar focused on how to best leverage social media to make your business more successful.
WHAT: The Webinar will cover the basics of social media interaction and recommend best practices for engagement to develop better relationships with customers. It will include a basic framework for social media activities within your organization. Attendees will get a free 14-day trial of Filtrbox G2 and one lucky attendee will win a free social media audit from Room 214 valued at $15,000.
WHERE: Register online at: https://cc.readytalk.com/r/9icqzthevo1u
WHEN: Thursday, August 13, 2009 at 11:00 a.m. MDT
ABOUT ROOM 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online reputation management and monitoring; Facebook strategies, management and implementation; Post Zinger blog and podcast development; Apple-approved iPhone application development; custom Facebook application development, RSS/syndicating online press rooms; optimized press releases, online article marketing, search engine optimization; Google-certified search marketing; landing and conversion page development and email management. For more information please visit http://www.Room214.com or the company’s blog at http://www.CaptureTheConversation.com
CONTACT: For more information on the Webinar, please contact Erin Pickard at 303-444-9214 or epickard@room214.com.
June 22, 2009
ROOM 214′s JAMES CLARK TO DISCUSS SOCIAL MEDIA PRACTICES AT BOULDER MARKETING GROUP MEETING
Agency co-founder will join panel to address ways companies can use social media to forge better connections with customers
WHO: James Clark
Co-Founder, Room 214 (www.room214.com)
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution.
WHAT: ”Getting Started with a Social Media Strategy” panel discussion in which
Clark joins a panel of experts exploring how marketers can engage customers, positively influence their dialogue, avoid pitfalls and encourage loyalty using online social media strategies. RSVP by 6/23, event is free for BMG members and $10 for guests.
WHERE: Boulder Marketing Group (www.room214.com) Monthly Meeting
Quantum Corporation
4001 Discovery Drive
Boulder, CO 80303
WHEN: Thursday, June 25, 2009
Noon – 1:30 p.m.
INFO: About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online reputation management and monitoring; Facebook strategies, management and implementation; Post Zinger blog and podcast development; Apple-approved iPhone application development; RSS/syndicating online press rooms; optimized press releases, online article marketing, search engine optimization; Google-certified search marketing; landing and conversion page development and email management. For more information please visit http://www.Room214.com or the company’s blog at http://www.CaptureTheConversation.com
CONTACT: For more information on the event, please contact Erin Pickard at Room 214 on 303-444-9214 or epickard@room214.com
###
June 8, 2009
ROOM 214′s JAMES CLARK TO DISCUSS BUILDING ONLINE COMMUNITIES AT SOCIAL COMMUNICATIONS LEADERSHIP FORUM
Social Media agency highlights integrated social media application through work conducted with The Travel Channel
WHO: Presented by: James Clark
Co-Founder, Room 214 (www.room214.com)
WHAT: Case Study: The Trifecta of Building Online Communities from Influencer ID to Social Community Engagement to Launching Viral Applications
Together with Room 214, The Travel Channel aggressively pushed into online social media by creating three distinct community building approaches (influencer engagement, games and application development, live interaction). Clark will discuss how this integrated program has captured close to a million fans, using such apps as Kidnap!, that engaged more than 3 million users and live streaming shows and allows fans to interact directly with the network’s talent.WHERE: Social Communications Leadership Forum – http://snipurl.com/j8ofg
New York University Midtown Campus
11 West 42nd Street, Room 1027
New York, New York 10036
USA
WHEN: June 9, 2009
8:50 to 9:10 a.m.
INFO: About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online reputation management and monitoring; Facebook strategies, management and implementation; Post Zinger blog and podcast development; Apple-approved iPhone application development; RSS/syndicating online press rooms; optimized press releases, online article marketing, search engine optimization; Google-certified search marketing; landing and conversion page development and email management. For more information please visit http://www.Room214.com or the company’s blog at http://www.CaptureTheConversation.com
CONTACT: For more information on the event, please contact Erin Pickard at Room 214 on 303-444-9214 or epickard@room214.com
###
May 19, 2009
ROOM 214 WINS PRSA’S GOLD PICK AWARD FOR SOCIAL MEDIA MARKETING CAMPAIGN
Boulder firm recognized for outstanding work promoting the Travel Channel
Boulder, Colo., May 19, 2009 – Room 214, a leading social media agency, took top honors in the social media category of the Colorado Chapter of the Public Relations Society of America’s (PRSA) Gold Pick Awards. The award recognized Room 214′s work building the Travel Channel’s word of mouth marketing program via social media communities.
“Our work with Room 214 has been extremely beneficial for Travel Channel as we create, maintain and grow our presence via social media programs,” said Pete Dorogoff, Vice President of Digital Media at Travel Channel. “We have seen tremendous value in having established a tight and conversational relationship with our fans.”
The prestigious awards were held May 7 at the Ritz-Carlton in downtown Denver, acknowledging the best programs from the past 18 months. The Gold Pick awards celebrate the successes of public relations professionals and organizations that meet the highest standards of performance in the profession.
“The Travel Channel is doing a great job of connecting with viewers through social media communities and we are proud to be part of their team,” said James Clark, Room 214 co-founder. “It’s great to see the PR community embrace and recognize social media as a critical component of a public relations service offering.”
The Public Relations Society of America is the world’s largest organization for public relations, advancing the profession and the professional. The Colorado Chapter, based in Denver, is one of 100 chapters nationwide. PRSA has nearly 32,000 professional and student members – nearly 500 of whom belong to the Colorado Chapter.
About Travel Channel Media
Travel Channel Media is an integrated travel media business, and is wholly owned by Cox Communications, Inc., a leading multi-service broadband communications and entertainment company. Travel Channel Media includes: the Travel Channel television network, available in 94 million U.S. cable homes; Travel Channel HD, the network’s high-definition simulcast; travelchannel.com, the network’s broadband travel hub; Travel Channel’s video-on-demand (VOD) and HD VOD offerings; its mobile content platform, Travel Channel GO; World Hum (worldhum.com), a leading online travel blog; and FlightDeck, an innovative content-sharing and advertising network for online publishers and advertisers.
About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online reputation management and social media monitoring; social networking strategies, management and implementation; Post Zinger blog and podcast development; Apple-approved iPhone application development; RSS/syndicating online press rooms; optimized press releases, search engine optimization; Google-certified search marketing; landing and conversion page development and management. The company’s blog can be found at CapturetheConversation.com
Contact:
Erin Pickard
303-444-9214
epickard@room214.com
