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Posts tagged 'travel channel' | Catapult Public Relations
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June 8, 2009
ROOM 214’s JAMES CLARK TO DISCUSS BUILDING ONLINE COMMUNITIES AT SOCIAL COMMUNICATIONS LEADERSHIP FORUM
Social Media agency highlights integrated social media application through work conducted with The Travel Channel
WHO: Presented by: James Clark
Co-Founder, Room 214 (www.room214.com)
WHAT: Case Study: The Trifecta of Building Online Communities from Influencer ID to Social Community Engagement to Launching Viral Applications
Together with Room 214, The Travel Channel aggressively pushed into online social media by creating three distinct community building approaches (influencer engagement, games and application development, live interaction). Clark will discuss how this integrated program has captured close to a million fans, using such apps as Kidnap!, that engaged more than 3 million users and live streaming shows and allows fans to interact directly with the network's talent.
WHERE: Social Communications Leadership Forum - http://snipurl.com/j8ofg
New York University Midtown Campus
11 West 42nd Street, Room 1027
New York, New York 10036
USA
Posted In: Press Releases
Posted by Mary
Posted by Mary
Tags: social media
social communications leadership forum
travel channel
online communities
catapult pr
May 19, 2009
ROOM 214 WINS PRSA'S GOLD PICK AWARD FOR SOCIAL MEDIA MARKETING CAMPAIGN
Boulder firm recognized for outstanding work promoting the Travel Channel
Boulder, Colo., May 19, 2009 - Room 214, a leading social media agency, took top honors in the social media category of the Colorado Chapter of the Public Relations Society of America's (PRSA) Gold Pick Awards. The award recognized Room 214's work building the Travel Channel's word of mouth marketing program via social media communities.
"Our work with Room 214 has been extremely beneficial for Travel Channel as we create, maintain and grow our presence via social media programs," said Pete Dorogoff, Vice President of Digital Media at Travel Channel. "We have seen tremendous value in having established a tight and conversational relationship with our fans."
