Posts tagged 'word of mouth' | Catapult Public Relations

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August 25, 2009

BIOELEMENTS SELECTS ROOM 214 AS THEIR SOCIAL MEDIA AND ONLINE MARKETING AGENCY

BOULDER, CO - Aug. 25, 2009 - Bioelements has selected Boulder, CO-based social media agency Room 214 (www.room214.com) to support research, social strategy and search marketing for their 2009/2010 social network and online initiatives. "Room 214 was chosen as our social media agency because of their track record of influencing consumer behavior," said Callie Lushina, Vice President of Marketing for Bioelements. "

In today's marketplace, social networking and media is vital to a brand's identity. Room 214 has a depth of expertise that will help Bioelements reach new customers through entirely new channels of communication."

Room 214 will guide and support a comprehensive offering of integrated social media and search marketing programs dedicated to growing brand awareness and online sales. The social media agency has been involved with multiple social networking and word of mouth marketing efforts in various industries and will now leverage its expertise in professional skin care. "Bioelements will succeed with social media the same way they have with word of mouth over the last 18 years," stated Jason Cormier, Managing Partner of Room 214. "The brand has been able to rely almost entirely on the superior quality of its products. Our job will be to help Bioelements create more space for customers to express their passion on the brand's behalf."

About Bioelements
Bioelements professional skin care was launched in 1991 and is used and retailed in more than 3,000 spas worldwide. The product line is relied upon by estheticians, dermatologists and consumers for its precise dedication to understanding the skin and its unique custom blending of retail and professional products. The brand is a pioneer in the skin care industry and continues to meet the ever-changing needs of the skin care professional.

About Room 214
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution; online business intelligence and research, reputation management and brand monitoring; influencer identification and blogger outreach; social applications development, including Facebook, Twitter, iPhone and custom apps; Post Zinger blog and podcast development; RSS/syndicating online press rooms; search engine optimization; Google-certified search marketing; landing page development; conversion and email management. For more information please visit www.room214.com

Contact: For more information, please contact:

Erin Pickard (Room 214)
303-444-9214
epickard@room214.com

Amanda Gaeta Shields (Bioelements)
773-519-4219
agaetashields@gmail.com.

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August 11, 2009

Room 214 and Filtrbox Present Social Media Webinar

Learn how to get the most out of your social media initiatives
 
Boulder, Colo., - August 11, 2009 - Join James Clark, co-founder of Room214 and Ari Newman, president of Filtrbox for a free Webinar focused on how to best leverage social media to make your business more successful. 

WHAT: The Webinar will cover the basics of social media interaction and recommend best practices for engagement to develop better relationships with customers.  It will include a basic framework for social media activities within your organization. Attendees will get a free 14-day trial of Filtrbox G2 and one lucky attendee will win a free social media audit from Room 214 valued at $15,000.

WHERE: Register online at: https://cc.readytalk.com/r/9icqzthevo1u

WHEN: Thursday, August 13, 2009 at 11:00 a.m. MDT

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July 9, 2009

With Twitter, Listen First, then jump in

Use social media to 'join the conversation' and connect with your customers
By Rebecca Cole

http://www.cobizmag.com/articles/with-twitter-listen-first-and-then-jump-in/

June 22, 2009

ROOM 214's JAMES CLARK TO DISCUSS SOCIAL MEDIA PRACTICES AT BOULDER MARKETING GROUP MEETING

Agency co-founder will join panel to address ways companies can use social media to forge better connections with customers

WHO: James Clark
 Co-Founder, Room 214 (www.room214.com)
Room 214 is a social media agency offering online word of mouth marketing services that include: viral and social media campaign development and execution.

WHAT: "Getting Started with a Social Media Strategy" panel discussion in which
 Clark joins a panel of experts exploring how marketers can engage customers, positively influence their dialogue, avoid pitfalls and encourage loyalty using online social media strategies. RSVP by 6/23, event is free for BMG members and $10 for guests.

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May 19, 2009

ROOM 214 WINS PRSA'S GOLD PICK AWARD FOR SOCIAL MEDIA MARKETING CAMPAIGN

Boulder firm recognized for outstanding work promoting the Travel Channel

Boulder, Colo., May 19, 2009 - Room 214, a leading social media agency, took top honors in the social media category of the Colorado Chapter of the Public Relations Society of America's (PRSA) Gold Pick Awards. The award recognized Room 214's work building the Travel Channel's word of mouth marketing program via social media communities.

"Our work with Room 214 has been extremely beneficial for Travel Channel as we create, maintain and grow our presence via social media programs," said Pete Dorogoff, Vice President of Digital Media at Travel Channel. "We have seen tremendous value in having established a tight and conversational relationship with our fans."

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