A Practical Guide to Strategic Narrative Marketing by Guy Murrel

Strategic Narrative Marketing

How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World.

A Practical Guide to Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action path to create a consistent, unified message that rises above storytelling and provides an integrated, executable industry narrative. It helps move your organization from explaining – to leading.


Order today and learn how to overcome the persistent challenge of having something meaningful and compelling to say. Use this guidebook to create a new industry narrative that is unique, differentiating and inspires category creation and organizational leadership.

Whether you need to align your company, change perceptions, gain influence as a true thought driver, or attract talent and investment support, Strategic Narrative Marketing can help elevate your story to shape and lead your market.

Strategic Narrative Messaging Workshop with Catapult PR-IR