May 4, 2012

PR tips: Get an expert.

Direct your reporter to the most knowledgeable, articulate and energetic company employee. Reporters not only will learn the most from this person, but often are able to take your expert’s passion for the topic and filter it into their story.

April 16, 2012

Communicate to Your Audience.

While writing news releases, use clear language directed to the general audience instead of technical or industry-specific terms. Become familiar with the writing styles of targeted editors and journalists so your news releases are professional and easy to edit or even use as written.

July 29, 2011

PR tip: Highlight your CEO.

It’s easy to overlook newsworthy events within a company. Any significant event your organization’s management is currently involved can be an opportunity to tell your story. Highlighting your company’s people as well as their services will offer reporters the option of a human interest story angle, which both editors and readers love. Anything from winning an award to speaking opportunities to community service can spark an editor’s interest.

For more PR tips visit:Catapult PR-IR at:http://www.catapultpr-ir.com/resources/

May 13, 2011

Create a Content Calendar

Magazines create editorial calendars each year, and your company can too!
Plan your content calendar around tradeshows, new hire announcements and other key items that occur regularly. You can fill in with timely items to keep your public informed about your company’s news.

For more PR tips:www.catapultpr-ir.com/resources/

February 28, 2011

Clarify Before Answering

When talking to a reporter on a briefing, make sure you understand a reporter’s question before you give an answer. Don’t be afraid to ask questions to clarify what they are asking or even say “I don’t know.”  If you keep focused on the top few points important at the moment, the more likely that that is what the editor will publish.

http://www.catapultpr-ir.com/resources/