May 7, 2013
It’s important to share your successes with others within your organization to help educate them on what you do and how you are helping make a difference in “moving the needle” the right way.
“Out of sight, out of mind” is even more true in today’s fast-paced world where we are barraged with communications in every facet of our lives. Tell ‘em what you are going to do; do it; tell ‘em what you did. Then explain how it helped your organization “move the needle!”
April 30, 2013
Determining your target market position is key in how an organization presents itself and, more importantly, in how it is perceived. Perception is reality, and companies large and small need to remember that.
Aligning your organization’s key strengths, areas of differentiation and assets can create a unique market position of strength. Emphasize those key elements throughout all your marketing and PR materials (repetition, repetition, repetition!).
April 23, 2013
Even the best PR pros can create THE best PR campaign ever and still not receive the kind of kudos they deserve. Rather than looking at the process, strategy and execution, look at your organization and how it operates and views “results.” That could be the difference between what constitutes a successful campaign or PR program versus what is perceived as “lacking.”
Every organization is different. Engaging with the key stakeholders who influence the overall impression of the organization, between “good and bad” results, needs to be an important part of the development of any PR campaign.
Align your program by understanding your company’s culture and how it operates. Then educate these internal influencers ahead of time regarding how PR works and involve them. You will find that over time, they will help support and shape internal perceptions of the success of your PR efforts.
April 16, 2013
We live in a flat world. Companies of all sizes are interacting not only with employees, but partners, customers, shareholders and stakeholders of all kinds. How can you extend the reach of your communications to most effectively communicate with these constituents?
Rich media webcasting is an effective tool for many organizations, because it offers a way to communicate in real-time with an interactive approach in a way that makes it easy to demonstrate a true Total Cost of Ownership (TCO).
Check out service providers that offer turnkey services – from all the A/V needs to IT to live streaming. It can lower your company’s travel costs and increase the amount of information you share with your key stakeholders on a more consistent basis.
April 9, 2013
More than ever, PR pros are being asked to measure and justify the investments companies are making in their marketing and sales results. Starting any PR process by developing a plan with clear objectives that the client or senior management is not only involved with but approves, gives PR pros a leg up on demonstrating proven results. Always start with a roadmap and involve the key influencers who matter. Then report on your progress along the way. That is the best way to show how you are contributing success to your organization.