March 5, 2010

Focus your message.

The best way to make your message easy to understand is to stay focused on just one topic. Three supporting main points is usually enough to back up your story with adequate information. If you have several ideas, you may want to break it into different announcements.

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February 17, 2010

Respond Promptly.

Always call back the press promptly. even if you cannot answer their question immediately. Let them know you will try to find the needed information or contact. By responding quickly and respecting deadlines, you will become a reliable source and increase the likelihood that a story will run.

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January 26, 2010

Tweet Your News

If you are a twitter user, tweet your news. Do this in addition to your other methods of distribution, like the wire service, RSS feeds and direct journalist contact. Just be careful not to put on too many social media vehicles at once, so you are sending to the same people over and over again!

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October 13, 2009

Consider Your Content

In the era of self publishing, quality writing is key to getting pick up in both print and online publications. With shrinking editorial staff, news releases are often printed as published or only reworked slightly. Well written content will be more likely to be used, since it saves editorial effort.

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September 10, 2009

Costly Errors

Far too many companies put out news releases containing spelling or grammar mistakes. Poorly written news releases, regardless of the news value they may contain, are a reflection of the entire company. Distributing a sloppily prepared release indicates to journalists that the company does not have high professional standards. Consider having a professional writer or PR firm work on your news releases. The end result will be well-crafted releases that grab the media's attention, and cast your company in a positive light.

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