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The following posts were made in April 2012. You may subscribe to the RSS feed for this archive if you would like to take your time reading through our posts.
Artwork helps create a picture in the mind of the writer. By providing professional graphics, like high resolution photos or videos, there is a better chance the story will appeal to a journalist and encourage he or she to write a story about your company. Even if the journalist is not able to use your company for a story right away, the memorability of your photos may lead to an opportunity in the future. 
Direct your reporter to the most knowledgeable, articulate and energetic company employee. Reporters not only will learn the most from this person, but often are able to take your expert’s passion for the topic and filter it into their story.