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The following posts were made in May 2012. You may subscribe to the RSS feed for this archive if you would like to take your time reading through our posts.
Don’t be afraid to seek additional internships, even if you’ve already graduated. Sometimes finding a new job is all about who you know. Completing additional internships not only helps build your portfolio, but is a great way to build relationships with PR professionals. It also ensures that you are spending your time wisely while you search for a job.
Most university PR programs require internships for graduation. All of the work you’ve completed during those internships is a great way to showcase your skills and experience. Make sure you display all of this great work in your portfolio. Employers want to see that not only are you familiar with the PR basics, but that you have experience to back it up. Your portfolio is a great way to show a potential employer that you deserve the chance to be considered for an entry level position.
Familiarizing yourself with reporters you correspond with can make a difference in the level of attention they give to your story ideas. Read their publications and articles. Knowing the publication well enough to suggest a specific section for your story will increase your chances of coverage.