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June 2012 Archive | Catapult Public Relations
The following posts were made in June 2012. You may subscribe to the RSS feed for this archive if you would like to take your time reading through our posts.
July 27, 2012
PR tip: PR Results Hard to Measure?
Keep in mind the need to measure what matters. Work within your own organization and with clients to first determine what values drive them. Measure what is going to lead an organization to achieve their goals which is not going to be all about media clippings.
July 20, 2012
PR tip: The Power of Slideshare
This platform is quickly becoming a ‘go-to’ source for sharing and leveraging content amongst thought leaders. Consider posting relevant company presentations on the site. It adds a great deal of credibility. Last but not least it allows you to connect with anyone, anywhere in the world who is looking for relevant content.
July 16, 2012
PR tips for new grads: Aim for the sky but stay grounded!
Many PR graduates envision themselves in a skyscraper in New York City representing a major fashion brand or working for their favorite band. There’s nothing wrong with aiming high. It’s definitely possible to accomplish your dream! However, it’s very important to prepare yourself for an “entry-level” career. Your first job will likely consist of reporting, list building and administrative tasks for your supervisors. You have to pay your dues, and sometimes that means starting at the bottom and working your way up. You might even end up in a completely different area of PR than you had envisioned, but keep in mind that it can be just as fulfilling as your “dream” career.
Best of Luck Class of 2012!
July 13, 2012
PR tip: Invite Audiences to Engage
A news release is an opportunity to invite others to engage not only on an announcement but with your company. Consider creating a ‘social media boilerplate’ at the end of all announcements which includes the following:
- Sample Tweet with relevant hashtags
- Twitter Handle
- Link to Blog
- Link to Facebook Page
July 9, 2012
PR tip for new grads: Be persistent!
PR is a competitive field. While some new grads land a job right away, others may find that it takes much longer. Be prepared for it to take months or even a year or more to land your first job. It can be discouraging, but if you keep your hopes high, stay engaged – whether it’s through internships or networking events, and remain focused, you can and will land a job in PR!
July 6, 2012
PR tip: Having Issues With Your Company Name Being Searchable in Facebook?
You need to set your company ‘vanity ID’ in the security setting in order to claim that link and be searchable on Facebook. This is important to check otherwise you will not appear in search functions on Facebook.
July 2, 2012
PR tip for new grads: Look for networking opportunities
Oftentimes getting an interview boils down to who you know. That is why internships are a great opportunity for developing relationships with industry professionals. Not only can these relationships help you gain experience, but in some cases, these connections can lead to an interview or recommendation. If you don’t know many PR professionals, you also can network through PR and marketing groups, such as your local Public Relations Society of America, PRSA (or PRSSA, the student association) chapter. Sometimes the key to landing a job is simply to get your resume into the right hands.
