PR Tips of the Trade

May 6, 2008

Make Contact Info Visible

Clearly display media contacts on your releases, Website and other PR materials.  Make it easy for reporters to find out how and where to get more information (including after-hours).  Also post pictures, logos and other supporting documents reporters might use to fine-tune a story.

Posted In: Communications
Posted by Mary at 6:06pm

Tags: pr , reporters , pr strategy , public relations , communication , media relations ,

April 28, 2008

Details, details, details

For every phone briefing, call and email the reporter and company executive prior to the call to ensure that they remember the event details and have all the necessary information, e.g., dial-in numbers, PowerPoint, etc.   You'd be surprised how many times they (each) forget!

Posted In: Communications
Posted by Mary at 12:30pm

Tags: pr , reporters , pr strategy , public relations , communication , pr briefing ,

March 28, 2008

Know Thy Reporter

Read at least several back issues and recent articles by the reporter you're pitching.  Reporters don't appreciate it when PR pros appear unknowledgeable about their publication.

Posted In: Communications
Posted by Mary at 11:13am

Tags: pr , reporters , pr strategy , public relations , communication ,