Catapult Public Relations

PR tip: Highlight your CEO.

Fri, 29 Jul 2011 00:59:15 +0000

It's easy to overlook newsworthy events within a company. Any significant event your organization's management is currently involved can be an opportunity to tell your story. Highlighting your company's people as well as their services will offer reporters the option of a human interest story angle, which both editors and readers love. Anything from winning an award to speaking opportunities to community service can spark an editor's interest. For more PR tips visit:Catapult PR-IR at:http://www.catapultpr-ir.com/resources/

Create a Content Calendar

Fri, 13 May 2011 17:27:39 +0000

Magazines create editorial calendars each year, and your company can too!
Plan your content calendar around tradeshows, new hire announcements and other key items that occur regularly. You can fill in with timely items to keep your public informed about your company's news.

For more PR tips:www.catapultpr-ir.com/resources/

Clarify Before Answering

Mon, 28 Feb 2011 19:56:52 +0000

When talking to a reporter on a briefing, make sure you understand a reporter's question before you give an answer. Don't be afraid to ask questions to clarify what they are asking or even say "I don't know." If you keep focused on the top few points important at the moment, the more likely that that is what the editor will publish.

http://www.catapultpr-ir.com/resources/

Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver

Tue, 25 Jan 2011 20:44:44 +0000

MEDIA ADVISORY

Contact:
Marilyn R. Kroner
Kroner Communications
303-478-3044
marilyn@kronercommunications.com

Kroner Communications and Catapult PR-IR to Co-present PR 2.0 in Denver
Blue Goose Exhibitor Training Center Hosting Complimentary Class

BOULDER, CO - January 24, 2011

WHO:
Marilyn R. Kroner, principal, Kroner Communications (http://www.KronerCommunications.com) and
Terri Douglas, principal, Catapult PR-IR
(http://www.catapultpr-ir.com)

WHAT:
PR 2.0 and Beyond
How have blogs, social media, the web and online events affected public relations? What online tools are PR professionals using to get their messages out to the media and their target audiences? Kroner and Douglas will discuss:

- The "new rules" for effective PR
- What social media tools and resources are available and which ones work
- The risks involved with PR 2.0
- How PR 2.0 can enhance your relationship with journalists
- Sources for measuring PR 2.0

WHERE:
Blue Goose U - The Exhibitor's Training Center
Turnpike Business Park
7100 N. Broadway, Bldg. 3-G
Denver, CO 80221 (map)

WHEN:
Thursday, January 27, 2010
11 a.m. - 1 p.m.
Price: No charge
RSVP: becci@bluegooseinc.net Lunch will be provided.

PRESENTER INFO:
About Kroner Communications
Kroner Communications is a consulting company focused on results-oriented marketing communications initiatives. All work begins with measurable objectives, from fully integrated marketing communications campaigns to specific projects. Kroner Communications provides integrated message development, public relations, trade show strategy and planning, collateral development, advertising management, and web site marketing management for companies in various industries, including technology, fitness, and event measurement. Call 303/478-3044 or click (www.KronerCommunications.com).

About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA's Gold Pick Award, Holmes Report's "Best Agency to Work For" award and the Boulder County Business Report's Mercury 100 Fastest Growing Companies Award. Catapult's client roster includes: Agile Alliance, Datapipe, FreeWave Technologies, Jama Software, JNBridge, Tasktop and Thoughtworks Studios. For more information on Catapult, call 303-581-7760 or visit the company's website at (http://www.catapultpr-ir.com).

CONTACT:
For more information on the event, please contact: becci@bluegooseinc.net or call (303) 430-1986.
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It’s Ed-Cal time!

Wed, 27 Oct 2010 01:22:22 +0000

When looking for places to pitch a topic, review different publications editorial calendars which will show you when relevant topics will run. Publications typically have a common theme each month that may be relevant to your business. At the end of each year, editorial calendars start showing up on publications' websites for the upcoming calendar year. Editorial calendars are subject to change, though, so stay up-to-date.

Designate a Spokesperson.

Mon, 23 Aug 2010 22:50:14 +0000

It is preferable to elect one key staff member to handle press inquiries. Preferably the spokesperson should have experience talking to journalists and be briefed on how to handle possible questions. Make sure all appropriate employees are aware of this person's PR responsibility, so that calls are routed there. This will keep your message consistent and will avoid that person getting caught off guard by over zealous reporters.

When a reporter calls. . .

Tue, 17 Aug 2010 23:40:51 +0000

If a reporter calls unexpectedly, it is good to find out what information he/she is looking for, their deadline and then offer to call them back shortly. This allows you time to think through possible questions the reporter may ask to prepare your responses along with thinking about what your top three key messages should be. You'll be more polished and able to offer key sound bytes for possible quotes in their story.

For more PR tips...

www.catapultpr-ir.com/resources/

Off the Record?

Mon, 26 Jul 2010 19:19:47 +0000

No such thing. Anything you say to a reporter can be used in their story. If you have information that is time-sensitive, incomplete, or not yet approved, save it until your company is ready to release it.

Localize an Existing Story.

Wed, 07 Jul 2010 18:50:40 +0000

Stay updated on national trends and how they might impact your local community. If there's a story angle that can be localized and you have something compelling and of value to say, consider a quick news release and email pitch to a local reporter. Journalists love trend-driven, time-sensitive and local story angles relating to national trends.

http://www.catapultpr-ir.com/resources/

Remember Phone Etiquette.

Tue, 25 May 2010 00:40:12 +0000

When calling to pitch a story, always:

Identify yourself, your company and location.
Ask if it is a good time to talk before you launch into your full pitch.
Avoid chit-chat unless the reporter initiates
Give a brief, direct reason why you are calling
Pitch the story in 30 seconds or less, instead of just confirming that the reporter received a news release.