PR Tips of the Trade
June 11, 2009
Advisory or News Release?
Not sure if your news should be in the form of a media advisory or news release? Here are a couple of guidelines to follow:
A media advisory is usually an alert sent to the press about an upcoming event. It describes Who, What, When, Where and How the event will take place in the form of brief paragraphs.
A news release is a more descriptive piece about a new product, personnel or newsworthy change within a company.
